Parichi Raja
Mumbai
Summary
Digital Marketing Project Manager and Communication Engagement Specialist with over 12 years of experience specializing in Client Communication, Digital Marketing & Project Management, having successfully managed high-profile projects for clients in the Hospitality and Pharma sectors. Achievements including a 30% improvement in campaign performance and a 95% client satisfaction rate. Holding a Master's Degree in Digital Business from the University of Southampton, UK which has equipped me with advanced skills in the digital landscape.
Overview
12
12
years of professional experience
Work History
Senior Digital Project Manager
Accenture Solutions Pvt. Ltd.
04.2021 - Current
- Comprehensive project management, execution, and delivery for a pharmaceutical client, overseeing portfolio operations across European and UK markets.
- Communicate project updates to stakeholders at all levels. Write, update and maintain project documentation.
- Establishing strong relationship with 70+ brand managers (client's side) by understanding the requirement and assuring timely & budgeted project deliveries
- Define project scope, goals, and deliverables in collaboration with clients and internal teams
- Serve as the main point of contact for resource planning, collaborating closely with Business Unit Heads, Brand Managers, and the Production team.
- Act as business consultant to client, help them manage and drive product campaigns
- Involved in production metrics reporting and recommendation on how to improve KPI
- Employing scrum methodology for effective management and successful execution of the projects
- Working with 10+ cross-functional teams & product stakeholders for feasibility discussion, technical investigation, problem solving, risk mitigation & escalation management.
Marketing Associate
CFTE – Centre for Finance, Technology & Entreprene
10.2020 - 11.2020
- Collaborated with the B2C team to execute 5 email marketing campaigns, design content and analyze campaign performances for optimized results.
- Wrote engaging and successful marketing, advertising, and website copy.
Digital Head
Creative Mines – Digital Marketing Agency
01.2015 - 12.2019
- Formulated strategies for 15+ clients for their Social Media Optimization, PPC Paid Media Campaigns, and Google AdWords
- Contributed towards Business Development and client servicing ensuring successful end-to-end Project execution
- Hired, trained and led a team of 10 Marketers and established SOPs to deliver quality and optimised results
- Trained 60+ Management Student and 20+ corporate employees at IT Institute / MNCs / corporates like Aditya Birla Group.
- Created engaging content optimized for specific platforms and intended audience.
- Designed and implemented digital, web and social strategies to align with client business goals.
- Managed, coached, and developed direct reports.
Digital Marketing Projects
Free Lancer
01.2013 - 01.2015
- Managed Social Media Accounts and Optimization for 6 brands like Aditya Birla Capital, Skin and Shape Pvt Ltd, Branding saga - Jazz Concerts, Lil Flea Buds & Roses, Ferns and Petals.
Social Media Executive
Socio Square – Digital Marketing Agency
07.2012 - 11.2012
- Spearheaded Social Media strategies and executed gamification campaigns for clients in entertainment sector resulting in 55% increased traffic.
Education
Master of Science - Digital Business
University of Southampton
Southampton, UK12.2020
Advanced Diploma in Digital Marketing - undefined
Bachelor of Science - Business Management
Narsee Monjee College, Mumbai University
Mumbai, India12.2012
Skills
- Project Development & Management
- Team Management
- Marketing Communication
- Digital Marketing
- Client Relationship Management
- Risk Analysis & Mitigation
- Customer Experience
- Multi-Market Campaigns
- Stakeholder Management
- Adobe Campaign
- Salesforce
- Workfront
- Excellent Communication
- Veeva Content Lab
- Power BI
- Google Analytics
- Pay Per Click
Recognitions
Dear Parichi, I would like to thank and congratulate you for your work in supporting my Medical Education activities for UK HCPs. You are always available, patient and flexible. You also take seriously any issues that could happened with the high number of jobs you are leading with your team and you do your best to resolve those ones. Really appreciate your role and behavior centered to support and deliver and always committed and accountable for impact. Well done ! Best Wishes, Johnson Pushparajalingam (Medical Advisor, Clinical Trials - GSK)
Timeline
Senior Digital Project Manager
Accenture Solutions Pvt. Ltd.
04.2021 - Current
Marketing Associate
CFTE – Centre for Finance, Technology & Entreprene
10.2020 - 11.2020
Digital Head
Creative Mines – Digital Marketing Agency
01.2015 - 12.2019
Digital Marketing Projects
Free Lancer
01.2013 - 01.2015
Social Media Executive
Socio Square – Digital Marketing Agency
07.2012 - 11.2012
Master of Science - Digital Business
University of Southampton
Advanced Diploma in Digital Marketing - undefined
Bachelor of Science - Business Management
Narsee Monjee College, Mumbai University
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