PARIDHI BHATIYA
Mumbai
Summary
Experienced business leader with 18 years in global advertising and digital landscapes. Known for elevating content teams, leading award-winning campaigns, and achieving triple business growth. Currently overseeing a 100-member team at Ogilvy. Eager to take on leadership roles in India and globally to drive creative transformations, boost business influence, and develop future talent and content frameworks.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Head of The Content Force
Ogilvy
01.2018 - Current
- Built and lead a 100-member content team, driving digital-first creatives for social, performance, and e-commerce
- Achieved 3x annual business growth with a 20% increase in profitability by implementing strategic team structures
- Spearheaded iconic digital campaigns, including a 97% growth in new followers and 42% sales increase for Bajaj Pulsar
- Executed disruptive digital strategies (e.g., Pulsar Instagram ‘Eclipse Launch’) that generated buzz without production budgets
- Drove 40% increase in brand reach and 3x consideration rise for Livon through community-building IPs
- Enhanced Tata Play’s performance creatives leading to 1.5x click growth and 3x higher consideration
- Contributed to Ogilvy winning Campaign Asia’s Digital Agency of the Year award
Account Director
Digitas
01.2017 - 01.2018
- Led brand collaborations across markets, driving integrated digital strategies
- Pioneered India’s first digitally crowdsourced Ganesha for Parle-G
- Developed e-commerce strategy for Jeep Compass, increasing conversion in the urban SUV segment
Assistant Vice President
20watts Private Limited
01.2016 - 11.2017
- Company Overview: xxwatts.com
- Managed daily operations, new business development, client pitches, and vendor relations
Account Manager
L&K Saatchi & Saatchi
01.2015 - 01.2016
- Managed client relationships and brand strategies for Parle, Godrej Properties, and more
- Delivered Parle G’s largest digital campaign, “Biscuit Ganesha”
S2B Ambassador
London Economic Development Corporation
12.2013 - 03.2014
- Promoted student-to-business programs via creative campus campaigns
- Drove 600+ registrations for key conferences through offline and digital outreach
Digital Strategist & Blogger
Tonic Worldwide
01.2010 - 01.2013
- Edited Slurrpy.com; managed content logistics and brand communication
- Developed and executed digital strategies for brands like 92.7 Big FM, Pantene India, and Apollo Munich
- Launched India’s first 3D phone (LG Optimus) digitally on YouTube & Facebook
Assistant Manager
Rubicon Perfume
01.2006 - 01.2009
- Advocated for production safety by enforcing mandatory aerosol protection
- Ensured quality control for large-scale perfume production
Education
Marketing Communications
01.2015
Bachelor - Journalism
01.2011
Skills
- Digital marketing planning
- Team development
- Digital storytelling
- Innovative brand strategy
- Digital platform strategy
- E-commerce marketing proficiency
- Business development expertise
- Evidence-based decision making
- Cross-cultural interaction skills
- Coaching and talent cultivation
Languages
English (Fluent)
Hindi (Fluent)
Marathi (Fluent)
Awards
40 Under 40 – Social Samosa (2024), 30 for 30 – Ogilvy APAC Women Leaders (2023), CIDCA (2023) – Gold: Livon 'Uncut' | Bronze: Livon Social, IDMA (2023) – Bronze: Pulsar Eclipse (Best use of social media), Mommy Awards (2023) – Winner: Pulsar product launch, Inkspell (2023) – Winner: Location-Based Ad – ITC Savlon, Kyoorius (2023) – Blue Elephant: Integrated – Savlon, Impact 30 Under 30 (2020), Young Star, WPP & Ogilvy APAC (2019), Digix & Kyoorius – Jeep India, Digital Crest & Abby’s – Parle campaigns, Best Ambassador, Economic Dev Corp – Canada (2014)
Certification
Advanced Diving Certification
Baker by Weekend
Homchef Paridhi is my home kitchen that brews flavors for anyone asking
Additional Information
On the board of MP Shah's Women's School, empowering young women minds one woman at a time
Timeline
Head of The Content Force - Ogilvy
01.2018 - Current
Account Director - Digitas
01.2017 - 01.2018
Assistant Vice President - 20watts Private Limited
01.2016 - 11.2017
Account Manager - L&K Saatchi & Saatchi
01.2015 - 01.2016
S2B Ambassador - London Economic Development Corporation
12.2013 - 03.2014
Digital Strategist & Blogger - Tonic Worldwide
01.2010 - 01.2013
Assistant Manager - Rubicon Perfume
01.2006 - 01.2009
Mumbai University - Bachelor, Journalism
Fanshawe College - , Marketing Communications
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