PARIDHI GOVIL
New Delhi
Summary
A Digital Marketer with over seven years of expertise in crafting and implementing transformative marketing strategies through market and competition research, that elevate brand presence and client engagement Proficient in developing integrated marketing approaches, leading cross-functional teams, and fostering strong client relationships to drive business growth.
Overview
6
6
years of professional experience
Work History
Brand Solutions Manager
ARM WORLDWIDE
New Delhi
12.2021 - Current
- Developing tailored, integrated marketing strategies that align with business goals.
- Strategic discussions with brands, and identifying new business opportunities.
- Leading and mentoring cross-functional teams to ensure seamless implementation of marketing campaigns and projects.
- Building and maintaining strong relationships with clients to drive business growth.
- Contribute to the creation of compelling digital advertising concepts across multiple channels, including display, social media, and video, to drive engagement and results.
- Aligned marketing goals with senior leadership by conducting strategy workshops, translating them into campaign KPIs, and creating performance dashboards.
- Established standardized operating procedures for campaign planning and execution, improving team efficiency and execution consistency.
- Designed a phased execution blueprint, prioritized by business impact and resource feasibility, to guide cross-channel campaign rollout.
- Defined team roles and structure in marketing operations to support scalable campaign demand, and execution governance.
- Monitored campaign performance through MIS dashboards, enabling proactive optimization and reporting to stakeholders, and making strategic changes based on the performance.
Assistant Brand Manager
Powerhouse91
06.2021 - 11.2021
- Managing and Maintaining the wide portfolio of Brands at PH91.
- Handling the Digital and non-digital aspects of brands for the company.
- Ideating new brand acquisition prospects and product launches for the company.
- Supervising the Ops team for demand generation and campaign management.
- Daily tracking and analysis for PPC, Keywords, SEM, AMS, SMM, etc. for various brands.
Marketing Specialist
Azah Personal Care Itd
04.2019 - 05.2021
- Founding team member of the Brand Aza.
- Boosted brand awareness by 833.33%.
- Formulated the marketing strategy for the brand.
- Identified the customer touch points and redefined the customer journey.
- Handled the digital and non-digital aspects of the Brand.
- Supervised the ops and campaign management team for the brand.
- Positioned Azah as a #RashFreePeriod brand using integrated marketing strategy and pulling the right levers for its.
Education
PGDM - Marketing & Finance
Apeejay School of Management
03.2019
BA - Economics Hons
Aligarh Muslim University
06.2016
Skills
- Leadership
- Customer Service
- Business Strategy
- Project Management
- Digital Marketing
- Brand Management
- Marketing Strategy
- Client Engagement
- Market Research
- Creative Collaboration
Timeline
Brand Solutions Manager
ARM WORLDWIDE
12.2021 - Current
Assistant Brand Manager
Powerhouse91
06.2021 - 11.2021
Marketing Specialist
Azah Personal Care Itd
04.2019 - 05.2021
PGDM - Marketing & Finance
Apeejay School of Management
BA - Economics Hons
Aligarh Muslim University
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