Reading, Driving, working Out
Parikshit Ghosh
National Category Manager- Beverages
Kolkata
Summary
An astute and result oriented professional with experience of 14 years in category Management, Business Development Functions, Encompassing sales & Marketing, Client Relationship Management, Distribution and Team Management in FMCG Retail. Currently working as a National Category Manager at Spencer’s Retail Limited for Beverages (Hot & Cold).
Overview
14
14
years of professional experience
13
13
years of post-secondary education
Work History
National Category Manager (FMCG- Beverages)
Spencer’s Retail Limited
Kolkata
08.2021 - Current
- Currently managing a Business Size of 120 Cr
- For Beverages- ( Healthdrinks, Carbonated, Nectar Etc) for Omnichannel which includes 149 Brick & Mortar Stores
- Maintaining a mix of high margin brands in assigned category to meet Bottom line
- Implemented data-driven pricing strategies to maximize revenue and profitability within the category.
- Negotiation and JBP Closures along with TOT Formulations for all the National & Regional Brands Working Cap management in alignment with budgeted Plan delivery ensuring timely disbursal of Payments
- Private Brand management and New launches with 365 degree approach
- Addressed customer concerns promptly and professionally while maintaining open lines of communication with key accounts to facilitate long-term relationships built on trust and satisfaction.
- Ecom Activations- Cross category combis, Search optimizations, also part of 60 min Delivery Project
- Improved assortment planning through continuous evaluation of product performance metrics against set targets, adjusting plans as necessary for optimal results.
- Optimized national category sales by developing and implementing strategic plans.
- Ensured optimal inventory levels, utilizing demand forecasting and inventory management techniques.
- Managed budgets effectively, ensuring allocated funds were used efficiently to drive maximum ROI on investments made within the national category.
Key Account Manager
Kraft Heinz
Kolkata
09.2017 - 10.2019
- Coordinated with internal teams to ensure timely delivery of products and services, meeting client expectations.
- Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
- Optimized processes related to order placement and fulfillment by streamlining workflows between sales teams and other departments within the organization.
- Expanded key account base by identifying and cultivating new business opportunities.
- Analyzed key competitors to respond to competitive threats.
- Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.
- Created sales forecasts to target daily, monthly and yearly objectives.
National Key Account Manager
Agrotech Foods ltd
Mumbai
04.2016 - 08.2017
- Collaborated with cross-functional teams to deliver tailored solutions for key accounts.
- Managed a portfolio of national accounts, ensuring timely response to customer inquiries and efficient problem resolution.
- Utilized CRM software to effectively track account information, sales activities, and client interactions for improved efficiency in managing key accounts.
- Established quarterly sales targets for national accounts team members that aligned closely with corporate objectives.
- Increased overall sales performance by implementing strategic account management plans.
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
Area Sales Manager
Agrotech Foods ltd
East- (Kolkata)
04.2014 - 03.2016
- Modern Trade and CSD network of entire East including Distributor management
- Streamlined internal processes by working closely with cross-functional teams such as operations, logistics, and finance departments to ensure smooth transactions for customers.
- Collaborated with marketing department to develop targeted promotional campaigns that drove sales growth.
- Built a high-performance sales team through diligent recruitment of top talent, strategic allocation of resources, and effective performance management.
- Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Developed and implemented key account strategies and programs to optimize revenue contribution and return on investment.
Senior Sales Officer
Agrotech Foods ltd
Kolkata
08.2010 - 03.2014
- Managing National clients: Inox Leisure ltd, PVR, Cinemax, Big Cinemas based out in the assigned geography
- Distributor Management and Client Relation
- Identifying Market Opportunities, analysing Market trends
- Achieved consistently high annual sales targets by diligently monitoring progress and adjusting strategies as needed.
- Identified new business opportunities through careful analysis of market trends and competitor activity.
- Delivered compelling proposals that clearly communicated the value proposition of products or services offered to prospective customers.
- Optimized territory management practices to maximize efficiency in reaching potential clients within designated areas.
Education
MBA - Marketing Management
BIMS- Kolkata, WBUT
Kolkata 04.2001 - 04.2009
Bachelor of Science - Physics, Chemistry, Mathematics
DMZ College Kolkata, Calcutta University
Kolkata 04.2001 - 04.2006
High School Diploma -
NM Model Jr College, Maharashtra State Board
Nagpur, India 04.2001 - 04.2002
SSC - SSC- Xth
St. Xavier’s High School, Maharashtra State Board
Nagpur, India 04.2001 - 04.2000
Skills
Pricing strategy
Demand forecasting
Performance Tracking
Supplier Relationship Management
Category growth
Data Analytics
Promotional planning
Sales Analysis
Assortment Optimization
Asset Management Performance
Accomplishments
- Have been awarded the RPSG Group Award for Core Value Champion- Agility for Perf- FY22-23.
- Have been awarded the Best KAM for Q1, Q2 & Q3 for delivering ever highest business and YTD growth among all Regions in FY 15-16 (Agrotech Foods Ltd.).
- Achieved Highest YTD Growth in FY 14-15 among all four zones in Modern Trade & CSD of 25% ( Agrotech Foods Ltd.).
- Have been awarded for the Highest Performance in terms of Sub brands among all the Area Managers in India for FY 15-16 ( Agrotech Foods Ltd.).
Personal Information
- Date of Birth: 04/06/1985
- Gender: Male
Interests
Timeline
National Category Manager (FMCG- Beverages)
Spencer’s Retail Limited
08.2021 - Current
Key Account Manager
Kraft Heinz
09.2017 - 10.2019
National Key Account Manager
Agrotech Foods ltd
04.2016 - 08.2017
Area Sales Manager
Agrotech Foods ltd
04.2014 - 03.2016
Senior Sales Officer
Agrotech Foods ltd
08.2010 - 03.2014
MBA - Marketing Management
BIMS- Kolkata, WBUT
04.2001 - 04.2009
Bachelor of Science - Physics, Chemistry, Mathematics
DMZ College Kolkata, Calcutta University
04.2001 - 04.2006
High School Diploma -
NM Model Jr College, Maharashtra State Board
04.2001 - 04.2002
SSC - SSC- Xth
St. Xavier’s High School, Maharashtra State Board
04.2001 - 04.2000