Parinay Loya
Hyderabad
Summary
Results-driven Sr Digital Marketing & Performance Specialist at Randstad Sourceright, adept in data analytics and strategic planning. Spearheaded performance improvement initiatives, enhancing campaign effectiveness and driving operational excellence. Proven ability to mentor teams and establish KPIs, ensuring alignment with business objectives and maximizing ROI through targeted digital strategies.
Overview
7
7
years of professional experience
Work History
Sr Digital Marketing & Performance Specialist
Randstad Sourceright
Hyderabad
06.2022 - Current
- Developed performance improvement strategies for diverse teams and projects.
- Analyzed data trends to identify areas for operational enhancement.
- Led cross-functional meetings to align departmental goals and initiatives.
- Collaborated with stakeholders to establish key performance indicators and benchmarks.
- Assessed key performance indicators to make actionable campaign improvements.
- Conducted regular meetings with team members to review progress against set targets.
- Coordinated regular reviews with senior leadership teams to evaluate overall performance metrics across the business units.
- Liaised between IT and business to develop a structured business architecture to capture key performance indicators (KPIs) for the business unit.
Senior Consultant
Regalix India Pvt Ltd
Hyderabad
03.2019 - 02.2022
- Developed comprehensive digital marketing strategies for diverse client portfolios in the SEM market.
- Analyzed market trends to identify growth opportunities and target audiences.
- Collaborated with clients to create engaging content that resonates with their audience.
- Tracked campaign performance using analytics tools to inform future strategies.
- Provided training and mentorship to junior marketing team members on best practices.
- Improved short- and long-term digital marketing strategies.
- Developed marketing packages involving remarketing campaigns, key phrase packages, and new media advertising campaigns to increase search engine optimization for clients.
- Implemented remarketing tactics such as retargeting ads that cater specifically towards past visitors of a website.
- Managed online advertising campaigns through Google Adwords and other PPC networks to maximize ROI.
Education
Product Management And Digitization - Product Management
IIT Guwahati
Guwahati04-2025
Skills
- Data analytics
- Performance improvement
- Performance analysis
- Information processing
- Competitive analysis
- Strategic planning
- KPI tracking
- Jira
- Meta ads
- LinkedIn ads
- Learning Product management tools like Aha, Confluence, JIRA, Figma, Digitization technics
Timeline
Sr Digital Marketing & Performance Specialist
Randstad Sourceright
06.2022 - Current
Senior Consultant
Regalix India Pvt Ltd
03.2019 - 02.2022
Product Management And Digitization - Product Management
IIT Guwahati