Basic knowledge of Illustrator & Photoshop
PARINEETA GOPAL
Associate Director Copy- ZEE5
Mumbai,Maharashtra
Summary
A creative leader with 14+ years of delivering impactful ATL, BTL, and digital campaigns, fueled by strategic copy and fresh ideas
Overview
16
16
years of professional experience
5
5
years of post-secondary education
4
4
Languages
Work History
Associate Director - Copy
ZEE5 GLOBAL
Mumbai
03.2022 - Current
- Shaping the Brand Tonality & Personality
- Led teams of up to 8 personnel, supervising daily tasks as well as mentoring & improving processes
- Forging robust relationships with with cross-functional teams to facilitate high-impact creative solutions
- Lead & execute creative campaigns that drive higher CTRs & conversion rates via E-mailers, Push Notifications & Performance Marketing & improve campaign effectiveness and ROI
- Track and analyze creative campaign performance, providing actionable insights to improve future initiatives
Senior Creative Writer & Copy Team Lead
OLIVER
Mumbai
02.2021 - 02.2022
- Tailored writing style to fit the SEO requirements of Unilever's brand specifications, demonstrating adaptability across multiple categories
- Generated increased website traffic by creating engaging SEO-optimized banner ads
- Lead and mentored a team of 9 writers across India and South Africa, ensuring high-quality, timely content delivery
Freelance Creative Professional
(Various Brands & Agencies)
Mumbai
01.2020 - 01.2021
- Developed quirky social media posts and assisted with visual direction for Silly Pixel Studio, a boutique agency
- Collaborated with design and brand teams on Gulf Oil London posts
- High-impact SEO blogs for Social Kinnect's brands
- Developed AV scripts for the United Nations (India) and Skechers
- Crafted Facebook ads, emailers, website content, and newsletters for Vicci Eyewear, USA
Deputy Manager Copywriter
Cox & Kings
Mumbai
01.2018 - 01.2019
- Drove significant business growth by collaborating with cross-functional teams to achieve key objectives through innovative creative campaigns
- Developed and crafted high-impact copy tailored to meet the specific business objectives of diverse travel verticals such as business, leisure, hospitality
- Provided visual direction to the art team and ensured seamless, timely execution of ATL and BTL campaigns
Creative Consultant
Umbrella Design
Mumbai
01.2017 - 01.2018
- Collaborated with cross-functional teams to develop cohesive visual concepts for integrated marketing campaigns for Red Bull across various touchpoints
- Crafted highly impactful posters & OOH for the launch of T2 International Airport, Mumbai
- Crafted long form copy for the Times of India (Ganeshotsav) print ads & posters
- Managed client communications and delivered precise direction on campaign progress
Sr. Associate Creative Solutions
Fever 104 FM
Mumbai
01.2016 - 07.2016
- Developed and executed engaging radio spots and on-ground contests in colleges, societies, city events, etc.
- Collaborated with producers and RJs on daily creative tasks, offering fresh segment ideas
Sr. Copywriter
Minority Brand Creation & Management
Mumbai
01.2015 - 01.2016
- Drove copy creation and executed print & BTL campaigns for iChef and LeGrand Switches
- Elevated content and design quality through collaborative planning and focused review efforts
- Played an instrumental role in pitching campaigns to clients such as Heinz and Airtel
Copywriter
Publicis Mumbai
Mumbai
01.2013 - 01.2015
- Boosted campaign performance for Lakme, TBZ Jewellery & Enamor by developing engaging and persuasive copy for print & digital platforms
- Lead pitching processes, TVC shoots, and managed pre- and post-production stages
- Enhanced product visibility by writing clear and concise product descriptions for TBZ Jewellery & Lakme across e-commerce websites, landing pages & emailers
Copy Trainee
TBWA India
Mumbai
01.2011 - 01.2013
- Wrote emailers, AV scripts, posters, print ads, leaflets for IDFC, Nissan, Standard Chartered & Loop Mobile
- Supported pitch development and collaborate with art and account teams to execute campaigns
- Contributed ideas in brainstorming sessions for ATL & BTL campaigns, leading to innovative solutions for project challenges
Account Management Executive
Bates 141
01.2010 - 01.2011
- Developed creative briefs based on market research
- Assisted the creative teams with ideas & directions
- Ideating and coordinating with creative teams on campaigns
- Enhanced efficiency and cost-effectiveness through optimized operational processes
- Strengthened client relationships with consistent communication and proactive problem-solving efforts
Operations Partner
Creativeland Asia
01.2009 - 01.2010
- Participated in pitching processes & new business development
- Collaborated with various departments to align operations with overall business objectives
- Managed budgets & ensured cost-effective allocation of resources
- Cultivated a positive & effective rapport with Medimix & Cuticura clients by meeting their business objectives
Education
POST GRADUATE DIPLOMA - ADVERTISING & COMMUNICATION
EMDI Institute of Media & Communication
Mumbai 01.2007 - 01.2009
BACHELOR OF MASS MEDIA - ADVERTISING
S.I.E.S. College of Arts, Science & Commerce
Mumbai 01.2004 - 01.2007
Skills
- Critical thinking
Team collaboration and leadership
Stakeholder management
Analytical thinking
Process improvement
Effective communication
Creative direction
Mentoring & team building
Negotiation and conflict resolution
Accomplishments
- Went viral on Instagram for a reel based on corporate humor which rec'd over 15M views
- Created many such highly relevant reels based on corporate humor which rec'd a high volume of views & shares
- Hosted radio shows in Tamil for All India Radio (2008-2009)
- Given voice over for Tamil ads (for Rasna, Bournvita, Close-Up) - as a child artist
- Published a guest article in Femina magazine
Socialmedia - Instagram
https://www.instagram.com/parineeta18/?hl=en
Software
Working knowledge of ChatGPT, Ahrefs & Copyai
Video editing with Canva & Veed
Interests
Creating reels, short stories, comic strips, writing & rehearsing for stand-up acts
Timeline
Associate Director - Copy
ZEE5 GLOBAL
03.2022 - Current
Senior Creative Writer & Copy Team Lead
OLIVER
02.2021 - 02.2022
Freelance Creative Professional
(Various Brands & Agencies)
01.2020 - 01.2021
Deputy Manager Copywriter
Cox & Kings
01.2018 - 01.2019
Creative Consultant
Umbrella Design
01.2017 - 01.2018
Sr. Associate Creative Solutions
Fever 104 FM
01.2016 - 07.2016
Sr. Copywriter
Minority Brand Creation & Management
01.2015 - 01.2016
Copywriter
Publicis Mumbai
01.2013 - 01.2015
Copy Trainee
TBWA India
01.2011 - 01.2013
Account Management Executive
Bates 141
01.2010 - 01.2011
Operations Partner
Creativeland Asia
01.2009 - 01.2010
POST GRADUATE DIPLOMA - ADVERTISING & COMMUNICATION
EMDI Institute of Media & Communication
01.2007 - 01.2009
BACHELOR OF MASS MEDIA - ADVERTISING
S.I.E.S. College of Arts, Science & Commerce
01.2004 - 01.2007
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