Summary

Work History

Education

Skills

Timeline

Additional Information

Paritosh Mehta

Copywritter

Summary

Dynamic and results-oriented professional with a proven track record in content strategy and influencer marketing. Adept at crafting compelling narratives and engaging content that drives brand visibility and customer engagement. Seeking a challenging position in the field of Advertising/Marketing to leverage my skills and experience in enhancing brand presence and driving marketing initiatives.

Work History

Content Strategist

toothsi

Mumbai

04.2021 - Current

Develop and implement content strategies to enhance brand visibility and engagement.
Collaborate with cross-functional teams to create compelling marketing campaigns.
Analyze market trends and consumer behavior to optimize content for target audience.
Manage content creation, distribution, and performance tracking.

Senior Associate- Content & Operations

Kofluence

Mumbai

11.2020 - 02.2021

Ideating and conceptualizing campaigns for brands.
Responsible for the content on the website and internal & external communication collaterals.

Influencer Marketing

Purplle.com

Mumbai

02.2018 - 11.2020

Identified trends and developments in industry to provide feedback and influence range of product portfolio of organization’s in-house brands.
Researched and identified key influencers and bloggers to promote organization’s in-house personal care brands like Good Vibes, Alps Goodness, NY Bae, Stay Quirky, Vayam Ayurveda and Dermdoc from scratch, achieving click rate of 80000 clicks per day within 3 months post launch and having conversion rate of 1.8%.
Single-handedly built nexus of 140 influencers/bloggers for multiple brands’ visibility, engagement and product reviews.
Developed original concepts and content ideas for organization’s most successful influencer marketing campaigns leading to overall sale of $187000 over a period of 5 days during festivities campaign sale.
Coordinated influencer content for multiple social channels at key events, including live content (for example Instagram stories).
Spearheaded influencer relationships, grievance redressal, content quality control, ensuring sustainable and continual presence on all relevant social media platforms.

Content Associate

Purplle.com

Mumbai

02.2015 - 11.2017

Led development of marketing communications and new content - making it web friendly for various social media platforms.
Actively worked with Content and Design team to develop narratives that bring Facebook insights to life and drive business.
Coordinated with internal analytics team to track performance of program communications to understand effectiveness, and iterate approach based on learnings.
Successfully created compelling digital content, creating SEO friendly blogs and articles leading to click through rate of 30000 clicks a day.
Sample of work: https://www.purplle.com/pr/about-us

Content Associate

Autocare By The Silver Lining

Mumbai

01.2013 - 01.2015

Helped build the organization right from the scratch. Assisted in creating content for marketing/web/app. Partly responsible for brand creation and brand recognition.
Solely responsible for creating and executing all marketing collaterals.

Campaign Manager

Tryangles Produciton

Mumbai

01.2012 - 02.2012

Traveled extensively to capture the best footage for the Hero Moto Corp Ad. The campaign was selected and was aired on television.

Education

Bachelor of Arts - Film Studies And Sound Eng.

SAE, Mumbai

11.2010 - 11.2013

Skills

Brand Development

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Timeline

Content Strategist - toothsi

04.2021 - Current

Senior Associate- Content & Operations - Kofluence

11.2020 - 02.2021

Influencer Marketing - Purplle.com

02.2018 - 11.2020

Content Associate - Purplle.com

02.2015 - 11.2017

Content Associate - Autocare By The Silver Lining

01.2013 - 01.2015

Campaign Manager - Tryangles Produciton

01.2012 - 02.2012

SAE - Bachelor of Arts, Film Studies And Sound Eng.

11.2010 - 11.2013

Additional Information

Highly organized and detail-oriented with excellent multitasking abilities.
Strong analytical skills and ability to interpret complex data.
Proficient in using various content creation and social media management tools.
Exceptional communication and interpersonal skills.