Paritosh Mehta
Copywritter
Summary
Dynamic and results-oriented professional with a proven track record in content strategy and influencer marketing. Adept at crafting compelling narratives and engaging content that drives brand visibility and customer engagement. Seeking a challenging position in the field of Advertising/Marketing to leverage my skills and experience in enhancing brand presence and driving marketing initiatives.
Work History
Content Strategist
toothsi
Mumbai
04.2021 - Current
- Develop and implement content strategies to enhance brand visibility and engagement.
- Collaborate with cross-functional teams to create compelling marketing campaigns.
- Analyze market trends and consumer behavior to optimize content for target audience.
- Manage content creation, distribution, and performance tracking.
Senior Associate- Content & Operations
Kofluence
Mumbai
11.2020 - 02.2021
- Ideating and conceptualizing campaigns for brands.
- Responsible for the content on the website and internal & external communication collaterals.
Influencer Marketing
Purplle.com
Mumbai
02.2018 - 11.2020
- Identified trends and developments in industry to provide feedback and influence range of product portfolio of organization’s in-house brands.
- Researched and identified key influencers and bloggers to promote organization’s in-house personal care brands like Good Vibes, Alps Goodness, NY Bae, Stay Quirky, Vayam Ayurveda and Dermdoc from scratch, achieving click rate of 80000 clicks per day within 3 months post launch and having conversion rate of 1.8%.
- Single-handedly built nexus of 140 influencers/bloggers for multiple brands’ visibility, engagement and product reviews.
- Developed original concepts and content ideas for organization’s most successful influencer marketing campaigns leading to overall sale of $187000 over a period of 5 days during festivities campaign sale.
- Coordinated influencer content for multiple social channels at key events, including live content (for example Instagram stories).
- Spearheaded influencer relationships, grievance redressal, content quality control, ensuring sustainable and continual presence on all relevant social media platforms.
Content Associate
Purplle.com
Mumbai
02.2015 - 11.2017
- Led development of marketing communications and new content - making it web friendly for various social media platforms.
- Actively worked with Content and Design team to develop narratives that bring Facebook insights to life and drive business.
- Coordinated with internal analytics team to track performance of program communications to understand effectiveness, and iterate approach based on learnings.
- Successfully created compelling digital content, creating SEO friendly blogs and articles leading to click through rate of 30000 clicks a day.
- Sample of work: https://www.purplle.com/pr/about-us
Content Associate
Autocare By The Silver Lining
Mumbai
01.2013 - 01.2015
- Helped build the organization right from the scratch. Assisted in creating content for marketing/web/app. Partly responsible for brand creation and brand recognition.
- Solely responsible for creating and executing all marketing collaterals.
Campaign Manager
Tryangles Produciton
Mumbai
01.2012 - 02.2012
- Traveled extensively to capture the best footage for the Hero Moto Corp Ad. The campaign was selected and was aired on television.
Education
Bachelor of Arts - Film Studies And Sound Eng.
11.2010 - 11.2013
Skills
Brand Development
Influencer Marketing
Market Research
Social Media Management
Management
Content Strategy
Content Creation and Optimization
Cross-functional Collaboration
Data Analysis
Digital Marketing
SEO
Google Ads
Google Analytics
Timeline
Content Strategist - toothsi
04.2021 - Current
Senior Associate- Content & Operations - Kofluence
11.2020 - 02.2021
Influencer Marketing - Purplle.com
02.2018 - 11.2020
Content Associate - Purplle.com
02.2015 - 11.2017
Content Associate - Autocare By The Silver Lining
01.2013 - 01.2015
Campaign Manager - Tryangles Produciton
01.2012 - 02.2012
SAE - Bachelor of Arts, Film Studies And Sound Eng.
11.2010 - 11.2013
Additional Information
- Highly organized and detail-oriented with excellent multitasking abilities.
- Strong analytical skills and ability to interpret complex data.
- Proficient in using various content creation and social media management tools.
- Exceptional communication and interpersonal skills.