Parkash Deep Singh

- Spearheading comprehensive marketing and communication activities with a strategic approach in driving sales enablement, content creation, thought leadership, demand generation, event management, analyst relations, and digital marketing efforts.

- Established and led a dynamic marketing team, strategically assembling content writers, graphic designers, a paid marketing manager, and researchers. Defined clear Key Result Areas (KRAs) and Key Performance Indicators (KPIs) for each team member, fostering a collaborative environment that resulted in the seamless execution of comprehensive marketing initiatives.

- Successfully spearheaded SEO initiatives resulting in a notable enhancement in both quality and quantity of organic leads. Achieved a remarkable 30% increase in monthly Marketing Qualified Leads (MQLs), coupled with a significant surge in MQL to Sales Qualified Lead (SQL) conversion rates from 30% to 65%. These efforts directly contributed to a substantial rise in sales and revenue boost.

- Successfully implemented Account-Based Marketing (ABM) strategies to enhance targeting precision and engagement with key accounts. Orchestrated a highly effective Content Syndication campaign to generate MQLs.

- Ideated, initiated and executed a transformative endeavor aimed at refining our market approach through the development of a robust Go-to-Market (GTM) strategy. Engaging cross-functional collaboration with key stakeholders including the CEO, COO, and operational leaders, this exercise fostered a unified vision and consensus among stakeholders.

• Developing integrated campaign strategies, incorporating media outreach, taking initiatives across multiple verticals to create unified branding and performance campaigns.
• Creating Media Plans for Performance and Branding objectives for clients like Nokia, Haier, Luminous, GoDaddy, Perfetti etc. with over 3 cr monthly budget.
• Preparing performance analysis reports on media properties, presenting findings to clients.
• Implementing Conversion Rate Optimisation strategies to improve Conversion Rate for Performance campaigns.
• Designing overall media campaign objectives, defining project goals and outlining limitations.
• Fostering inter-agency relationships with Clients and Partner teams, aligning company-wide efforts to optimise media throughput.
• Identifying and monitored KPIs for new and existing digital media properties.
• Maximising strategic approaches by keeping close eye on performance and making appropriate adjustments.
• Assisting senior leadership in managing all aspects of operations and business pitches.

• To establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of PrepLadder Mobile App.
• To oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics including cost to acquire, quality of traffic by source, and return on investment.
• Brainstorm Social Media campaigns and growth hacking strategies.
• Managing and optimising Google and Facebook ad campaigns to drive maximum ROI.
• Planned marketing initiatives and leveraged referral networks to promote business development.
• Worked on Data Integration and Omni-Channel marketing strategies. Worked on integrating data from Marketing, Sales and Support team to create a comprehensive ecosystem that resulted into better Cohort Analysis, trigger based marketing activities and Attribution.
• Trained employees on MoEngage marketing tool to improve data analysis.
• Influencer Marketing, Coordinating with Ad and Creative Agencies for various campaigns.
• Marketing Automation, running trigger-based marketing campaigns as Email, Push notifications, in-app notifications, SMS, creating Flows etc.
• Responsible for steady growth of YouTube channel in terms of Subscribers, Views etc.
• App analytics reporting: DAU, MAU, Stickiness, Retention Rate, Average Session Duration etc.

• Handled end to end Digital Operation for PTC Punjabi Channel.
• Managed Social Media Management and Marketing.
• Managed relationships with high-profile Punjabi celebrities and conceptualised and monitored Influencer Marketing strategies to drive promotions for various Punjabi programs, shows, talent hunts etc.
• Determined production schedules by conferring with heads of art, copywriting and production departments.
• Oversaw full teams of writers, artists, designers and project managers
• Managed team of 8 for day-to-day deliverables.
• Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
• Analysed and reported social media and online marketing campaign results.

• Strategic Planning, Development and Management of Pay per Click campaigns.
• Competitor Analysis and Keyword research.
• Research facts and data for reports, presentations and articles.
• Facebook and YouTube Paid Marketing Campaigns.
• Conducted weekly brainstorming sessions for new ideas.
• Made monthly review reports and gave presentation to the CEO of the organization.

• Level 2 IT support to corporate employees.
• Job responsibilities included SLA maintenance, Email and Chat support, to provide process training to new joiners.
• Supervised and handled escalation calls.
• Single point of contact for High severity IT issues to maintain SLA, provided daily report on SLA to the client and higher management.
• To Work with Incident Management on severity issues, to make regular updates in Service Catalogue.