PARNAVI LOKUR

Marketing & Product Strategist | Digital Innovation for Indian MSMEs

Driven by outcomes and customer insight, I’ve led go-to-market strategies, built products from scratch, and crafted engaging user experiences that fuel adoption and growth. With deep expertise across marketing, product, and user experience, I consistently delivered business impact by creating digital solutions tailored to MSME needs.

Highlights

• Spearheaded end-to-end development of MarketCentral, a flagship platform for MSMEs, boosting user growth, engagement, and product innovation.
• Was the brand spokesperson for MarketCentral and LogisticsCentral at key events, press meets, and customer forums. https://www.vayublue.com/
• Conceptualized 3D Online Expos and industry-specific campaigns, offering MSMEs a first-of-its-kind digital stage. A total of 5 online expos led to over 4,800 participants and more than 800,000 visitors.. https://www.marketcentral.in/mela/adPageIndex.cfm
• Co-led a government-backed research initiative to decode MSME pain points and shape targeted digital solutions.
• Contributed to the ecosystem by building allied products like AssociationCentral.

Core Focus Areas

• Strategy & Research: Translated market trends and customer insights into impactful product and marketing strategies.
• Product & UX: Managed full product lifecycles—from user research to roadmap and UX enhancements.
• Digital Marketing: Led omnichannel campaigns, built website and pricing content, and maintained GTM calendars.
• Customer Lifecycle: Designed onboarding journeys, training assets, and sales enablement tools.
• Analytics: Set up performance tracking to ensure data-led marketing and product decisions.

• Worked as a Research Advisor / consultant servicing some large FMCG clients with respect to their communication testing and brand tracking requirements.
• Apart from this, the role also included training new team members with respect to company tools, processes as well as reading data and making meaningful interpretations.

• Worked closely with some of the largest clients in Real Estate, FMCG and Banking sectors for communication testing, brand health and equity measurement, post launch evaluations and brand tracking.
• Part of the core NPD team to develop Campaign Watch, an express product developed across multiple categories in collaboration with another group company.

• Dec’10 – Apr’11: Research executive, Quantitative research
• May’11 – Jan’12: Senior Research Executive, Quantitative Research
• Feb’12 – Sept’14: Consultant, Quantitative Research (Part time)
• Key area of focus was advertising pretesting using Link™ tool and Brand Tracking for personal care and edible oil categories.
• Managed various types of research within the quantitative space such as TV / Print / 360˚ advertising testing, tracking brand health, implemented Kantar Millward Brown (now Kantar) specialist services such as neurosciences and marketing science models to enhance recommendations to help clients manage campaigns, new brand strategies and perception shifts.
• Received Star of the Quarter award (Apr’12-Jun’12; Internal performance recognition)
• Part of core team formed to develop and launch Faster Link™ in India and Bangladesh
• Involved in training Bangladesh team and India Team on Link™ and its process flow

•Jun’07- Nov’07: Management Trainee

•Nov’07–Jan’08: Project manager – Telesales

•Jan’08 – Jan’09: Territory Manager – Pune

•Jan’09 - Oct’10: Territory Manager – Mumbai

• As Territory Manager, managed range of customers from SMEs to MNCs in Pune and Mumbai. The role required acquiring new business, managing and training existing customers with respect to various products, offers and processes, planning and analysis of the territory and taking initiatives to develop it, engaging customers in loyalty programs and value-added services and coordinating with internal as well as external stake holders post business closure