Parselvan A

• Aligned department vision, goals and objectives with company strategy to achieve consistently high results.
• Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
• Supervised day-to-day operations of the company.

Led hands-on development and execution of data analytics driven, Marketing strategies and campaigns for a Fortune 500 Company, the largest retail electricity provider in Texas.

• Developed and executed data driven Marketing Campaigns and strategies that and increased Acquisition Sales by 6% leading to increased revenue of $60,000
• Developed and implemented campaigns for various channels like Web, Mobile, Email, Outbound Tele-Marketing (OBTM), Door-to-Door (D2D) and Direct Mail.
• Worked closely with campaign managers and management teams to execute key Marketing Campaigns on-time and develop appropriate analysis to monitor and evaluate campaign performance and provide analytical guidance and subject matter expertise to key stakeholder.s

Senior Analyst accountable for strategic planning, marketing strategy development, campaign development, execution and reporting for Large and SMB Commercial Customers.

• Identified appropriate marketing channels and target customers for campaigns.
• Completed in-depth reviews of market conditions and customer preferences for Electricity plans.