Parth Awasthi
Digital Marketer
Gurgaon,HR
Summary
Performance Marketing Specialist with expertise in Google Ads (RSA, DSA, PMax, AI Max, Demand Gen) and e-commerce platforms (Amazon, Criteo, DSP). Skilled in driving full-funnel growth across reach, acquisition, and ROI, with proven results including 2X ROAS and 43% CPA reduction. Recognized for team leadership, cross-channel training, and data-driven strategy.
Overview
9
9
years of professional experience
3
3
Certificates
Work History
Paid Media Manager
Publicis
Gurgaon
08.2022 - Current
- Lead multi-brand account management for leading beauty, haircare, and nail care brands across the EMEA market, managing Google Ads budgets exceeding €300,000 monthly and driving improvements across the funnel including reach, CTR, new user acquisition, conversions, revenue, and ROI.
- Previously managed e-commerce advertising platforms, including Amazon and Criteo, with responsibility for Amazon DSP activity, before transitioning fully to Google Ads to focus on brand account management and search performance.
- Oversee Google Ads campaign strategy and execution, driving adoption of advanced solutions such as AI Max for Search, RSA optimization, dynamic search ads, Performance Max, and Demand Gen, ensuring consistent improvements in campaign efficiency and scale.
- Act as the primary liaison between Publicis and brand stakeholders, ensuring seamless communication, reporting alignment, and strategic execution across multiple markets.
- Develop case studies showcasing the impact of strategic changes and optimizations, including results such as 2X ROAS growth and a 43% YoY reduction in CPA.
- Prepare comprehensive performance reports (monthly, quarterly, half-yearly, yearly), delivering actionable insights and recommendations.
- Collaborated with data team to design Looker Studio dashboards, providing inputs on reporting requirements and campaign metrics to ensure stakeholders received actionable and relevant insights.
- Collaborate with SEO and content teams to leverage search query and keyword insights, integrating blog content into paid campaigns and improving organic + paid synergy.
- Strategize and execute new product launch campaigns, using advanced audience targeting, smart bidding, and customized creative assets to maximize market penetration and client sales growth.
- Provide cross-channel training sessions to the larger team, enabling knowledge sharing across e-commerce, Google Ads, and reporting practices.
- Manage monthly financial reconciliations and develop annual budget frameworks and sales forecasts, ensuring alignment with both client expectations and organizational revenue goals.
- Mentor and guide team members, ensuring effective task delegation, campaign execution, and delivery of client objectives.
- Selected by PGD to participate in the MICA Leadership in Marketing and Digital Program (LMDP), a management development initiative recognizing high-potential talent.
Digital Marketing Associate
Adyogi
Gurgaon
11.2021 - 08.2022
- Responsible for handling several top clients in Apparel and Footwear industry.
- Creating and executing marketing strategies for Amazon Ads
- Creating and executing marketing strategies for Amazon Ads. increase revenue and scale-up without affecting the ACOS.
- Weekly reporting of performance through data which are used for understanding gaps and working on eradicating them.
- Increased sale revenue by 25% (75 lakhs) in a month by scaling up a brand and giving a better ROI.
- Ad spends scale up by 350% for a well-known footwear brand.
Digital Marketing Consultant
Freelance
Lucknow
08.2020 - 11.2021
- Provided weekly updates on social campaigns to clients, discussing strategic initiatives and methods for improvement.
- Creating social media posts and influencer marketing for multiple food outlets such as Thoda Aur and Roll Mama in Lucknow.
- Setting up Zomato and Swiggy accounts, food photography and food description for brands.
- Monitoring KPI of social media platforms for brands.
- Promoting brands through influencer marketing.
Senior Digital Media Executive
Watconsult
New Delhi
02.2020 - 08.2020
- Creating various posts on social media platforms for brand with more than 3M likes on Facebook and 28.7K followers on X.
- Writing on-page and off-page blogs to improve backlinks for the website of client.
- Doing brand intervention to increase the brand reach over Twitter.
- Creating static, GIF and video posts to keep user engagement.
Program Analyst Trainee
Cognizant Technology Solutions
Pune
10.2016 - 10.2017
- Worked as member of a development team for one of the biggest investment banks in the world.
- Worked on finding bugs in clients' websites.
- Created dummy projects in ASP DOT NET.
- Got hands-on experience in HTML, CSS, C# & MYSQL.
Education
Master of Science - Digital Marketing
University of Southampton
Southampton,UK 10.2018 - 09.2019
Bachelors of Technology - Computer Science
Jaypee University of Engineering & Technology
Guna,India 06.2012 - 06.2016
Skills
Google Advertising
Amazon & Criteo Advertising
Media Planning & Budget Forecasting
Performance Analysis
Case Study Development & Insights Presentation
Cross-Channel Training & Team Leadership
Client & Stakeholder Management
Financial Reconciliation & Account Auditing
MS Office
Certification
Google Ads Search Professional Certification
Timeline
Google Ads Search Certification
08-2025
Amazon Ads Foundations Certification
06-2025
Google Ads Search Professional Certification
05-2025
Paid Media Manager
Publicis
08.2022 - Current
Digital Marketing Associate
Adyogi
11.2021 - 08.2022
Digital Marketing Consultant
Freelance
08.2020 - 11.2021
Senior Digital Media Executive
Watconsult
02.2020 - 08.2020
Master of Science - Digital Marketing
University of Southampton
10.2018 - 09.2019
Program Analyst Trainee
Cognizant Technology Solutions
10.2016 - 10.2017
Bachelors of Technology - Computer Science
Jaypee University of Engineering & Technology
06.2012 - 06.2016