Parth Goyal
Senior Brand Manager, Pureit
Mumbai
Summary
Highly curious marketing professional with a passion for learning and growth. Ability to work well in agile and lean teams & deliver in fast paced & volatile environment.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
Work History
Senior Brand Manager
Pureit, HUL
05.2019 - Current
- Co-developed the innovation pipeline for Ecom by identifying portfolio gaps across key price segments & benefit spaces. Led to 4 successful Ecom-exclusive launches which delivered 60% of Ecom USG (at 2x Category growth).
- Leading Pureit's pivot to a "Digital First" Brand. Developed Digital Marketing Deployment Principles across platforms & the full -funnel of the consumer journey.
- Created & Executed the SEO framework for Pureitwater.com. Improved top 5 rank from 3 to 15 keywords which led to 300%+ growth in organic impression & visitors for Pureit.
- Delivered Pureit's first successful launch (Pureit Copper RO) in 3 years which met 110% volumes of Business case.
- Established Ecom Content & Creative design guidelines for Pureit. Led to a 50% + improvement in CTR in 2020 vs 2019.
- Developed a "Short Form Content(Video) Playbook" outlining guidelines for creating effective Short Form videos (6secs) tailored for Youtube/Facebook.
- Leading the DTC 2.0 initiative to build a sustainable and a scalable DTC channel by optimizing performance marketing campaigns through a conversion led feedback loop.
- Have initiated a) Data driven, targeted & customized service promotion plan b) Digital based Education campaign based on product life-stage of the consumer to To improve consumer retention post sales.
Area Sales & Customer Manager, West Bengal, Pureit
HUL
Kolkata
05.2016 - 04.2019
- Handled a team of 11 TSOs and 100+ 3P sales executives.
- West Bengal ranked consistently in the top 3 of Growth charts, QGP Delivery and execution metrics from 2016-2018.
- Relentless focus on increasing coverage, increasing depth in key stores, initiating new MT accounts led to 690 bps of Market Share gain and 1200 bps VWD improvement in in RO segment in 3 years in Kolkata.
- Set-up B2B Channel including hiring the right talent & getting key partners on board from scratch in Bengal. Delivered 3% incremental USG in its first year.
- Deployed a Kolkata-Metro specific target linked margin on electric portfolio to improve RS ROI and unlock additional growth. Stabilized Kolkata infra which had seen several RS exits.
- Developed an in-store promoter app to capture tertiary data at store level for Pan-India deployment. This helped get tertiary level insights at a store/city/regional level & helped sharpen execution.
Management Trainee
HUL
05.2015 - 04.2016
Growth Manager
Crowdfire (Formerly Justunfollow)
Mumbai
09.2014 - 04.2015
- Developed product roadmap for Crowdfire after extensive benchmarking with competition, identifying industry trends & drawing insights from engagement with potential & existing consumers.
- Setup B2B marketing strategy to acquire SMEs looking to drive growth through social media.
Founder
Easy Vaccines
Ahmedabad
06.2013 - 06.2014
- Objective was to a) help parents manage the vaccination schedule of their children b) Make vaccination convenient by offering the service at home.
- Did a small-scale pilot with a MVP of the product
Education
MBA -
Faculty Of Management Studies (FMS)
Delhi 07.2011 - 03.2013
B.Tech - Computer Engineering
Institute Of Technology, Nirma University
Ahmedabad 07.2007 - 04.2011
Skills
Brand Management
Digital Marketing
Performance Marketing
P&L Management
Campaign management
Business development and planning
Analytical problem solver
DTC Marketing
Timeline
Senior Brand Manager
Pureit, HUL
05.2019 - Current
Area Sales & Customer Manager, West Bengal, Pureit
HUL
05.2016 - 04.2019
Management Trainee
HUL
05.2015 - 04.2016
Growth Manager
Crowdfire (Formerly Justunfollow)
09.2014 - 04.2015
Founder
Easy Vaccines
06.2013 - 06.2014
MBA -
Faculty Of Management Studies (FMS)
07.2011 - 03.2013
B.Tech - Computer Engineering
Institute Of Technology, Nirma University
07.2007 - 04.2011