PARTH GUPTA

- Working as a programmatic lead for Publicis Sapient.

- Managing a team of 21 members and upskilling them in Programmatic verticals.

- Assessed capabilities of different DSPs and allocated campaigns and budgets between several platforms to achieve optimal performance.

- Trained and educated internal and external stakeholders on the workings and ecosystem of programmatic media.

- Gained hands on experience with multiple DSP's & other digital marketing platforms.

- Excellent understanding of online media planning, Implementation & optimization.

- Presented insights, innovative solutions, short term & long term strategies to clients to achieve branding & performance objectives.

- Analyzes web metrics, provide campaign effectiveness reports to clients, and recommend optimizations when appropriate to improve media performance.

- Liaising with different Partners and Teams (IAS, Trafficking, Finance, Creative).

- Worked on Indian market with the brands like Kantar, Swiggy etc.

- Planning Budget distribution across platforms.

- Targeting users through facebook, SMS, Push notifications.

- Worked on US market with the brands like Samsung, Del Monte, Henkel, Jim Beam, Lionsgate and Wingstop etc.

Assist the onshore in the day-to-day operation like Creative Trafficking, Creative uploading, Creating and suggesting relevant audience, creating different tracking tags and Implement them on Programmatic platforms like DBM, The Trade desk and Facebook.

- Experience with Bids and Budget management, Campaign Management, Account Monitoring for various Advertisers both in Programmatic and Social Marketing. Also provided insights, recommendation with optimization of the account.

- Providing Mobile, Tablet and Desktop Screenshot of relevant sites after each ad go live to the clients.

- Perform Quality Assurance like: to assist with completion Daily, Weekly, and Monthly QA checklists.
- Tools: DBM, Trade Desk, Amazon, Facebook and Twitter.

Profile includes the experience of Digital Marketing – Programmatic businesses in US with the brands like Samsung, Masterfoods, Hallmark etc.
- Setting up the new campaigns for different advertisers and accordingly sending the screenshots for the different job id to the other team.
- Monitoring and optimizing different campaigns by looking the campaign pacing and created automated dashboards.
- Troubleshooting Excel and VBA issues and various issues in other analytical processes.
- Worked on Diff Platform Like: DBM, Trade desk, Facebook, Twitter etc.