Partha Chakraborty

Responsible for Megha Fruits, Foods & Beverages business (Bindu Jeera CSD drinks, Sipon fruit juices) for its entire East business. The area comprises West Bengal, Bihar, Jharkhand, Orissa, and the North East, with an annual turnover of over 250 crore. Heading a team of 5 state heads, 14 ASMs, 22 SSEs, 42 TSIs (on-role), and 100+ off-role PSRs reporting to me.

• Increased revenue by identifying new business opportunities and closing high-value deals.
• Improved regional performance by implementing strategic sales initiatives and effective team management.
• Expanded market presence with targeted marketing campaigns and strong customer relationship building.
• Conducted regular performance reviews, setting clear expectations and supporting employee development initiatives.
• Established performance goals for employees and provided feedback on methods for reaching those milestones.
• Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
• Managed senior-level personnel working in marketing and sales capacities.
• Identified and communicated customer needs to supply chain capacity and quality teams.
• Successfully managed budgets and allocated resources to maximize productivity and profitability.
• Developed detailed plans based on broad guidance and direction.
• Visited sites periodically to view service levels and adherence to global service standards.
• Reviewed financial reports to identify potential issues, cost saving opportunities and significant departures from budget.
• Delivered consistent results in challenging markets, adapting strategies to meet changing conditions.
• Leveraged technology for improved operational efficiency, streamlining processes across multiple departments.

• Looking after the entire West Bengal and Bhutan region for the dairy and frozen foods business of Vadilal Enterprises Ltd. Handling a team of 2 RSMs, 4 ASMs, and 12 SSEs (on-rolls), and 87 PSRs (off-rolls) with 230 Cr business turnovers annually.
• Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
• Implemented and developed operational standards, policies and procedures.
• Held monthly meetings to create business plans and workshops to drive successful business.
• Provided strong leadership to enhance team productivity and morale.
• Led cross-functional teams to achieve project milestones and deliver high-quality results.
• Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
• Improved team performance by providing comprehensive training and fostering a collaborative work environment.
• Reviewed and analyzed reports, records and directives to obtain data required for planning department activities.
• Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
• Demonstrated exceptional adaptability in navigating complex situations or rapidly changing environments with ease.

• Shouldering the responsibility of sales for all Coca-Cola products (Sparkling soft drinks, Energy Drinks, Juices & Water); contributing Volume: 33 Lakh cases per annum Value: Rs. 300 crores annually.
• Accomplished volume growth of 30% and value growth of 40%.
• The territory includes all retail accounts and institutions in Kolkata and South Bengal, covering a universe of over 12,000 outlets and 5 districts.
• Evaluated and controlled discounting and cost budgets amounting to a total of Rs. 12 crores. Market share parameters covering distribution, consumer.
• Responsible for all KPIs for distributors' ROI, credit and consignment, and GTM for a team of 51 distributors and 126 indirect distributors.
• Provided inspirational leadership and training to the secondary sales force team of 3 ASMs, 9 SSEs, 3 RTMs, 3 MEEs, and 67 PSRs.
• Promoting range selling within the given territories by leveraging my team for profitable growth volume.
• Distributors and channel partners' appointment results in deeper market penetration and wider market reach.
• Directing and boosting the morale of the team members to deliver their best to attain goals, along with their personal growth.
• Provide excellent distributor relationship management, with a healthy ROI and company turnover.
• Forecasting, stock planning, and replenishment plan.
• Implementing trade promotions and evaluating trade spending.
• Timely reporting and monitoring of quick claim settlements.
• Recommending product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; and tracking competition activities.
• New Product Launch planning and business development.
• Ensuring implementation of superior visibility of all Coke products (sparkling soft drinks - Coca-Cola, Sprite, Thums Up, Limca, Fanta). Juices - Maaza, Minute Maid, Apple POP, Energy Drinks - Monster, and Kinley Water, and POS materials/promotion at the retail outlets.

• 1. Achieving regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews; preparing and completing action plans. 2. Establishing sales objectives by creating a sales plan and stretched targets for territories, in support of zonal volume and market share objectives, with inputs from the Assistant General Manager. 3. Maintaining and expanding the customer base by leading territory sales executives (TSEs) and TSIs, building and maintaining rapport with customers, and identifying new customer opportunities. 4. Promoting range selling within the given territories by leveraging my team for profitable growth volume. 5. Recommending product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; and tracking competitors. 6. Implementing trade promotions by publishing, tracking, and evaluating trade spending. 7. Updating job knowledge by participating in educational opportunities, reading professional publications, and maintaining personal networks. 8. Accomplishing sales and organizational missions by completing related results as needed. 9. Looking after the Spirit business of Central and South Bengal. Product Ranges are 8PM Whisky, Magic Moment Vodka, LAB (Electra), Verve, Regal Talons.

• I was responsible for handling 3 Super Distributors (SDs), with a monthly turnover of 5 crores, and 87 stockists in Nyanza State in East Africa, Kenya. Area comprising Kisumu, Kisii, Migori, Sotik, Bomet, Liten, Mullot, and the Rift Valley. Provided inspirational leadership and training to the secondary sales force team of four sales executives (on roll) and 24 sales representatives.
• 2. Looked after international sales and marketing operations in the East Africa business for Mjenjo Ltd. 3. Leadership and Management of Sales Team, Channel Partners, and Trade Partners. 4. BTL activation planning and implementation. 5. Merchandising planning and implementation. Asset deployment and management. 6. Forecasting, stock planning, and CnF management. 7. Maintain and analyze data to understand market trends, to formulate selling and market entry strategies, and also to monitor individual performance. 8. Scheme and incentive planning. 9. Liaise with various functions to develop the territory business. 10. Forecasting, identify sources of growth, developmental areas, and areas of concern; formulate and implement business strategies. Mktg., CE, and merchandising plans. 11. Responsible for revenue and spending. Plan and manage S&D costs and merchandising spends. Plan and get sanctions for special inputs, and manage budgets thereof. 12. Monitor and report industry and market developments. 13. Consumer/customer interface for the region. 14. Liaison with various functions on behalf of the region. Plan Brand Launches. 15. Devising trade schemes and running consumer engagement programs in consultation with all stakeholders. Get their buy-in. 16. Design, procure, and produce co-laterals to execute plans by engaging third-party agencies to run the program, arrange for training, etc. 17. Analyze and report the efficacy of schemes and CE programs. Visit mkts to check proper implementation, suggest changes in modus operandi, and keep all stakeholders informed and involved. Evaluate market research data in terms of market segmentation and regional preferences, and devise channel-wise and geography-wise strategy. 19. Organize and conduct trade meets. 20. Promoting range selling within the given territories by leveraging the team for growth volume. 2. Provided excellent distributor relationship management with a healthy ROI and company turnover. Identifying and networking with reliable distributors and channel partners, resulting in deeper market penetration and wider market reach. 23. Directing and boosting the morale of the team members to deliver their best to attain goals, along with their personal growth. 24. Ensuring the implementation of superior visibility of all Mjenjo products (Nuvita biscuits, Daawat rice, spaghetti, and snacks) and POS materials/promotion at the retail outlets. 25. Driving all of the company's business indicators, such as man-days, stockiest brand EC, route PC, route EC, and stockiest coverage. Driving all of the company's agenda well, performance monitoring of team members to attain an appraisal of A+ rating. 27. Looking after infra stability and P&L for the growth of the Mjenjo business in the assigned territory.

• 1. Accountable for handling 3 super distributors (SDs) monthly turnover of 2.4 Crs, 115 stockists in Kolkata Metro, South Bengal, and Coastal Orissa (Bhubaneswar, Cuttack, Balasore, Jajpur, Bhadrak, Dhenkanal, Khurdha, Kendrapara, Nayagarh, Mayurbhanj, Ganjam, Gajapatnagar, and Kandamal district). 2. Provided inspirational leadership and training to the secondary sales force team of 2 ISRs, 17 PSRs, and 3 VSRs. Gather in-depth knowledge of marketing, industry, and our brands to formulate strategy 4. Devising trade schemes and run Consumer engagement programs in consultation with all stake holders. 5. Evaluate market research data in terms of market segmentation, regional preferences, and devise channel-wise and geography-wise strategy. 6. Plan and support brand launches. 7. Promoting range selling within the given territories by leveraging the team for growth volume. 8. Provide excellent distributor relationship management, with a healthy ROI and company turnover. 9. Identifying and networking with reliable distributors and channel partners, resulting in deeper market penetration and wider market reach. 10. Directing and boosting the morale of the team members to deliver their best to attain goals, along with their personal growth. Ensuring the implementation of superior visibility of all Marico products and POS materials/promotion at the retail outlets. 12. Driving all of the company's business indicators, such as man-days, stockiest brand EC, route PC, route EC, and stockiest coverage.

• 1. Accountable for implementing trade marketing promotion schemes & strategies to achieve defined business objectives across all product categories with monthly Turn over 1 crore per month 2.Maintaining and expands customer base by leading territory 1 Trainee Assistant Manager, 4 TMS 10 DSR; building and maintaining rapport with customers and distributors; identifying new customer opportunities. 3. Analyzing and evaluating volumes at different pricing options to identify a possibility for a price change. 4. Strategy planning for enhancing brand image, acceptability, and positioning, resulting in increased sales and consistent growth in business opportunities. Develop locations for new, profitable ventures for revenue generation. Directing and boosting the morale of the employees to deliver their best to attain goals, along with their personal growth. 6. Putting significant efforts into assessing training needs in the command and arranging training sessions to keep the skill level of the men up to date with global standards. 7. Administering the distribution network, including transporters, distributors, C&F agents, and modes of transportation, for the timely delivery of goods at project sites. 8.Provide excellent client relationship management services to the customers to achieve customer satisfaction and credibility in the marketInfluenced Consumer Purchase by ensuring implementation of Superior Visibility of products and POS materials/ promotion at the retail outlets. Provided inputs for communication designs to branding teams. 9.Monitored, analysed and improved the existing Supply Chain Design ensuring High levels of Customer Service . 10. Recommended appropriate actions to distributors on investment and cash flows, along with understanding and applying trade pricing policies and practices. 11. Managed and optimized inventory at the company, WSP level, and at the distributor end.
• Analyzed competitor information to identify opportunities and threats, and create sustainable differentiation. 12. The product portfolio includes cigarette brands like Marlboro, Stellar, Four Square, Red & White, Tipper, and Select cigar portfolio.
• Cream, Phillies Blunt, Davidoff, Philips Sweet Little etc. Chewing tobacco - Pan Vilas, confectionery-Funda Goli in GPI.

• 1.Managed sales and marketing, developed new business & revenue streams, customer-value maximization, Relationship development, customer-need identification & pre-emptive business response to competitor strategy. Responsible for handling stock fill operations to ensure the display of procured stock. Conceptualizing & implementing Window and in-store display to promote products; maintaining adequate inventory levels at the store. 3. Responsible for the correct positioning of shelf tickets, and administer the removal of soiled and damaged goods. 4. Identifying and networking with reliable distributors and channel partners, resulting in deeper market penetration and wider market reach. Managing brand space to ensure high visibility. 5. Disseminating information about the new schemes to develop a healthy relationship with the retailers. 6.Driving successful promotional campaigns to launch new products successfully and faster establishment. 7. Initiate key brand strategies via effective merchandising to enhance business growth and the store's profitability. 8. Drive new client acquisition efforts, relationship management for maximum client retention, and revenues. 9. Identification and aggressive business acquisition. Of corporate key accounts with long-term and sustainable buying potential, and maximize revenue generation.