PARTHA GHOSH

Responsible for managing & growing Strategic Merchants Portfolio QoQ (GMV>USD 2.5MN)
Preparing Qtrly JBP, set Qtrly GMV Targets & mapping activities for achieving the same
Planning & Execution of strategic projects- Quarterly Event Planning based on Retail Calendar, Forward Deployment Selection, Deals Promotion, etc.
Responsible for Supply Build-Up in Core & Focus leafs across sites along with Top Brand penetration based on velocity
Stock Planning with merchants & investment required on a Qtrly basis
Analytical Support & Data Insights:
1) Marketplace Based - Suggesting & providing insights on Trending Categories, Seasonality Trends, Fast moving Brands-Items-ASP Brackets, Geo Demands Analysis, etc.
2) Seller Based - Stock Volatility, Junk Supply with No IVs, Top Trending Keywords, QoQ ASP Analysis , Claim Rates Analysis,etc.
Responsible for Seller Health Metrics & maintaining all hygiene parameters in good standard
Promotional Planning & Execution- Planning Merchant level promotional activities and ensuring P&L at customer level is maintained.
Supply Hygiene- Responsible for improving supply hygiene by checking multiple tick boxes required for Item Page Visibility
Engaging with Acquisition Team to suggest onboarding requirements based on product demands & Brands
Coordination with IN & GL Stakeholders - Trust & Policy, Product, Analytics, Tech & others to resolve operational issues of merchants.

Key Highlights:

• Strategic Direct Onboarding of Merchants/Brands like- Trident(Home Furnishing), Khadi Essentials(Beauty)
• Stockout Report- Initiated this project & share the detail stockouts report weekly with team members to refill the stocks & cover GMV leakages
• Top 5 Game Changer Nominees(Pan India Level) twice Q3'20 & Q2'21
• Instead of lockdown, managed portfolio grew by 45%+ YoY

• Responsible for preparing Qtrly targets & planning to achieve the nos.
• Close monitoring of Merchant performance and provided required trainings on regular basis to maintain overall hygiene & sales
• Prepared and presented playbook on violations steps flagged under Beauty Category- LegitScript
• Exceeded goals through effective task prioritization and great work ethic.
• Led UPC Project- Mapping & matching of GL Top Sold Items ASP vs Items of IN Merchants & rolled out Incentives structure on achieving incremental Tgt nos.for selected Items
• Led RRG Project(Reselling Return Goods)- Items which were returned by buyers due to remorse reason, instead of scrapping/return back, pushed those items as Open Box at eBay
• Responsible for over all Hygiene Metrics & controlling Defect Rates
• Data Support to merchants- Insights, Seasonality views, Top Sold Categories, etc.
• Prepared Databook for all Brand & Policy Violations & shared with Merchants thus reduced the restriction rate by more than 50% & secured GMV

Key Highlights:

• eBay Spot Award for UPC Project launch in Q3'2019 & fetched incremental GMV
• eBay Annual Awards- Delivering Brand
• Winner of Monthly Incentive Program twice in Q4'19 for Incremental Target Nos. achieved

• Managed Top Merchants under Fine Jewelry Segment from Seepz(Mumbai) & Surat
• Initiated Supply of Yellow Gold Bracelets & Chains based on GL Demand on US Sites
• Part of eBay Certified Jewelry Project- Draw the roadmap based on feedback by sellers

Key Highlights:

• Initiated Gold Chain & Bracelet supply on US site
• Certified Jewelry Program- Part of initial roadmap preparation & coordinated with sellers to share insights on multiple aspects- costing, feasibility, etc

• Managed a team of 3 BDEs to acquire & grow new merchants across categories
• Planning & Qtrly Target Plotting for each team member & assigned dedicated categories based on category knowledge
• Held weekly meetings with BDs to identify techniques to overcome sales obstacles.
• Held regular category specific seller training sessions
• Collaboration with Trade associations like FIEO, ILPA to onboard manufacturers & exporters on eBay platform
• Targeted prospects in other territories- Orissa, Assam through research of products and trends.

• First BD recruitment at Kolkata for eBay operations- Acquired potential sellers, retained & managed their accounts YoY
• Proved successful working within tight deadlines and fast-paced atmosphere.
• Managed multiple categories- Clothing, Industrial, Home Decor, Health care & acquired potential sellers
• Achieved Qtrly Acquisition, GMV, Supply & Hygiene Targets
• Managed promotional events- BTL activities, Flyer distributions & Canopy set up at potential market places
• Initiated multiple tie-ups with Trade Org/Association- FIEO, ILPA, Jute Board
• POC for all payment flow & logistical flow for sellers

Key Highlights:

• Strategic collaboration with India Post & opened 2 dedicated parcel deposit counters for eBay Sellers at GPO & HPO in Kolkata
• Organized First eBay-FIEO seminar in Guwahati & acquired interested members. Similarly organized workshop with ILPA(Leather Association) & tapped their members to sell on eBay
• Onboarded Big Brands- Manyavar, Minu, Prapti, Utsav Fashion

• To develop new clients for various business solutions offered by Indiamart Intermesh Limited.
• Promote SME'S by showcasing new opportunities and avenues for business Educate the SME clienteles about the B2B concept and related market places.
• Promote the SME's to the national/international business platform.
• Promote and mapping SME’s in various industry/product specific market places.
• Key A/c management.