Partha Mazumder
Kolkata
Summary
Sales and digital marketing professional with over 18 years of experience in digital advertising, media sales, and account management. Expertise in Google platforms, digital campaign solutions, and strategic sales planning. Proven ability to achieve revenue targets and foster long-term client relationships, driving significant business growth in Eastern India.
Overview
21
21
years of professional experience
Work History
Team Lead - Sales
Verse Innovation Pvt. Ltd.
Kolkata
09.2021 - Current
- Generated revenue through comprehensive Google advertising solutions.
- Developed new business opportunities and expanded client portfolio, enhancing market presence.
- Helped achieve monthly and annual revenue targets consistently.
- Delivered strategic advertising solutions that improved campaign performance.
- Facilitated business generation through digital agencies and direct clients.
- Assisted in managing digital sales operations for Google division across Eastern region.
- Supported handling of platforms including SEO, SEM, GDN, GMB, shopping ads, and YouTube campaigns.
- Assisted in managing display advertising campaigns via Google Display Network (GDN).
- Monitored competitor activities and market trends to inform strategies.
- Assisted in handling payment realisation and client servicing.
- Aided in overseeing operations for the Eastern market.
Manager
Times Internet Limited
Kolkata
10.2018 - 09.2021
- Facilitated revenue generation through CPC, CPM, native, CPL, and CPI campaigns, enhancing overall digital sales performance.
- Contributed to achievement of monthly and yearly revenue targets through effective campaign management.
- Maintained strong CPM performance in display advertising, supporting revenue goals.
- Assisted in managing digital sales for Times of India platforms across Eastern India.
- Supported campaigns for TOI, ET, NBT, Ei Samay, and Gaana.
- Collaborated with agencies and clients for effective campaign planning and execution.
- Aided in selling and managing Colombia advertising solutions.
- Supported market management across Kolkata, Bihar, Jharkhand, Durgapur, Asansol, Siliguri, and Patna.
Assistant Manager
Eenadu Group
Mumbai
11.2016 - 09.2018
- Managed digital sales operations for Mumbai region, ensuring alignment with overall business strategies.
- Contributed to revenue generation for Eenadu Group portals and mobile applications through targeted initiatives.
- Handled display CPC and native advertising campaigns to maximise advertising effectiveness.
- Provided customised advertising solutions to enhance impressions and CTR.
- Aided in leading and training sales team members.
- Helped manage client servicing, outstanding payments, and CRM reporting.
- Assisted in analysing traffic insights including PVs and UVs through Google Analytics.
Assistant Manager
Aakash Bangla (TV)
Kolkata
10.2014 - 09.2016
- Assisted in managing successful campaigns for brands including ITC Emami, Senco Gold, West Bengal Tourism, and Dey's Medical, contributing to brand visibility.
- Generated advertising revenue through strategic television media sales, enhancing client relationships.
- Achieved competitive CPRP benchmarks for advertising campaigns.
- Coordinated with internal teams to prepare impactful proposals and client presentations, streamlining communication.
- Supported the organisation of BTL activities and integrated marketing campaigns.
- Contributed to team management, recruitment, and grievance handling.
Group Executive
Friends FM (ABP Group)
Kolkata
08.2011 - 10.2014
- Facilitated revenue generation for annual events and radio properties.
- Contributed to achieving monthly and annual sales targets.
- Cultivated client relationships to enhance revenue activities.
- Coordinated client management for FMCG events across diverse industry sectors.
- Developed and executed marketing campaigns both on-air and on-ground.
Territory Manager
India Today Group - Radio Meow 104.8
Kolkata
11.2008 - 06.2011
- Supported achievement of sales and revenue targets consistently.
- Cultivated strong client relationships, ensuring timely payment realisation and account retention.
- Aided client acquisition and managed account servicing to enhance customer satisfaction.
- Developed promotional campaigns for Kolkata and pan-India markets to drive brand awareness.
Sales Account Manager
Big FM
Kolkata
11.2006 - 11.2008
- Managed ad sales and client acquisition activities to drive revenue growth.
- Generated new leads and enhanced market penetration to expand client base.
- Facilitated client servicing and payment collections to ensure timely revenue recognition.
- Aided in monitoring market competition and developing client retention strategies.
Sales Executive
Tata Yellow Pages
Kolkata
12.2004 - 11.2006
- Acquired new corporate and retail clients, expanding market presence.
- Generated revenue through targeted B2B sales activities.
- Retained existing clients and reactivated dormant accounts.
- Delivered after-sales support and client servicing, enhancing client satisfaction.
Education
Bachelor of Commerce (Honours) -
Calcutta University
01-2004
Higher Secondary -
NNDC
Kolkata01-2001
Madhyamik -
Andrews High School
Kolkata01-1999
Skills
- Digital marketing
- Google Ads and SEO
- Google Display Network (GDN)
- YouTube advertising
- Media and ad sales
- Key account management
- Client management
- Revenue generation
- Campaign optimization
- Market analysis and competitor monitoring
- Client relationship management
- Strategic planning
- Negotiation and communication skills
- Team leadership and training
- Analytical mindset and problem-solving
- Ability to work independently under pressure
- Analytical problem-solving
- Microsoft Office Suite (Excel, Word, PowerPoint)
Languages
English
Hindi
Bengali
Hobbies and Interests
- Listening to Music
- Painting
Timeline
Team Lead - Sales
Verse Innovation Pvt. Ltd.
09.2021 - Current
Manager
Times Internet Limited
10.2018 - 09.2021
Assistant Manager
Eenadu Group
11.2016 - 09.2018
Assistant Manager
Aakash Bangla (TV)
10.2014 - 09.2016
Group Executive
Friends FM (ABP Group)
08.2011 - 10.2014
Territory Manager
India Today Group - Radio Meow 104.8
11.2008 - 06.2011
Sales Account Manager
Big FM
11.2006 - 11.2008
Sales Executive
Tata Yellow Pages
12.2004 - 11.2006
Bachelor of Commerce (Honours) -
Calcutta University
Higher Secondary -
NNDC
Madhyamik -
Andrews High School