Parthajit Sar

• Directed product GTM for 4 processor generations
  Achieved 300M+ reach, engaged 100+ KOLs, drove 50+ articles, and 150M+ campaign views growing enthusiast product volume mix by 10%.
• Managed $5M+ yearly marketing budgets
  Drove strategic marketing initiatives across ATL/BTL, influencer, sponsorship, social, retail and channel increasing "core" preference score by 24% over 3 years
• Led $10M+ annual partner co-marketing initiatives
  Collaborated with OEMs & retailers driving Intel's product preference and lower funnel integrations & improved Intel’s market share (MSS) by 5% YoY across covered retail accounts.
• Oversaw MDF led Distribution channel programs
  Engaged with 5 national and 12 regional distributors & grew distribution-led business revenue by 35% over 3 years
• Drove Intel Partner Alliance & Channel Marketing
  Managed 12 reps, engaged 1000+ channel partners pan-India to drive product advocacy, training, competitive collateral distribution, city channel meets & increased channel consumption revenue by 15% YoY
• Optimized full funnel Marketing campaign metrics
  Improved KPIs: +10% branded retail search volume, +5% Ad CTR, +10% website engagement
• Drove collaborative marketing with OEMs, retail, and regional stakeholders (HQ + APAC)
  Enhanced alignment and market reach

Online Retail Marketing & Performance Growth – JBL Consumer Audio

• Managed marketing for 50+ SKUs across online retail, enhancing product visibility through creative content and lower-funnel campaigns featuring brand ambassadors (A.R. Rahman, Priyanka Chopra, Ranveer Singh).
• Optimized performance marketing for in.jbl.com, executing digital campaigns across Google, Meta, and affiliate channels; generated 1M+ website visits, increased email-driven traffic by 10%, improved average page dwell time to over 3 minutes, and delivered 5x YoY sales ROAS.

E-tail Demand Generation

• Led demand generation by optimizing AMS and Flipkart Ads, and planning and executing sales campaigns that achieved a 10x ROAS.

Content & Social Media Marketing

• Developed and executed social media strategy and content marketing campaigns, leading a team of 2 to drive new and repeat audience growth through paid and organic social, search, push notifications, and email—gaining 50K+ new social followers in 6 months, 50+ Influencer program.
• Collaborated with Product, Merchandising, Revenue, and Creative teams to enhance brand awareness and boost campaign and social engagement -led 3 fashion IPs & 1 Viral Campaign driving 3.8Bn+ views on Tiktok

Account Management & Business Development

• Managed 7+ key accounts across auto, travel, entertainment, and ed-tech sectors, delivering digital & performance marketing campaigns, analytics, and app/web development solutions increasing revenue by 35%.