Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Affiliations
Timeline
SeniorSoftwareEngineer
Partha Srinivasan

Partha Srinivasan

Marketing Consultant
Mumbai,India

Summary

I am Partha Srinivasan and I have nearly two decades of experience spanning, PR, Marketing – Digital & Traditional, Brand Consulting, Technology, and even running administrative functions in a garment & textile export company in India.

With a range of skills developed over the years and a wide network of individuals spread around the world, I can help find the right solution to your marketing problem and execute (or help you execute) it to eliminate these obstacles I am a skilled professional in the field of technology and have a working knowledge of all the technologies I have had exposure to including networking, computers, smartphones, computer accessories, enterprise technologies and gaming.

I offer a variety of solutions through different platforms – ranging from content solutions to marketing strategy, digital marketing training to technology systems for your startup. I offer sales enablement support to startups as well.

Helping businesses to achieve operational and communication efficiency using automation, connected systems, and workflows. Helping small companies with their marketing mandates and what to focus on. A technology writer, a technical writer, a content mentor, an editor of publications, a podcaster.

I don many hats and have experienced content evolve over my 15 years of working in content-driven roles.

Overview

22
22
years of professional experience
15
15

Years of marketing experience

Work History

Marketing Consultant

QuestionPro
Pune, Maharashtra
08.2020 - Current
  • Working to improve inbound and outbound marketing processes for the APAC Business Unit including Search Engine Optimisation, Social Media Marketing, On-Site branding, as well as communication systems and processes.
  • Setup and managed Partner Program for increased reach and awareness. Included setting up and maintaining Affiliate portal, building collateral, setting up automated communications using Hubspot
  • Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with region specific key accounts.
    Increased brand awareness, developing technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
  • Directed and coordinated marketing activities and policies to promote products and services.
  • Coordinated with social media, public relations and other teams to execute product introductions.
  • Wrote engaging and successful marketing, advertising and website copy.
  • Collaborated with product development team to effectively modernize and update promotions.
  • Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.

Marketing Consultant

Saks in Tech
Mumbai, Maharashtra
08.2018 - Current
  • Consulted with clients on business issues and developed innovative proposals.
  • Consulted with clients on business issues and developed innovative, high-impact proposals.
  • Created, coded, and managed client websites using WordPress
  • Increased brand awareness, developing technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
  • Collaborated with leadership in creating weekly bulletins, which were sent to all employees.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Directed and coordinated marketing activities and policies to promote products and services.
  • Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules.
  • Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.

Visiting Faculty

IIDE - Indian Institute of Digital Education
Mumbai, Maharashtra
10.2019 - 05.2020
  • Empaneled trainer for Digital Marketing at IIDE - covering topics from Social Media, Organic Digital Marketing, Paid Digital Marketing, Web systems - specifically Wordpress, and Website planning.
  • Encouraged class discussions by building discussions into lessons, actively soliciting input, asking open-ended questions and using techniques to track student participation.
  • Shifted between informal and formal methods of teaching to create multi-layered web of learning incorporating experiments, practical activities, discussions and projects into lessons.

Customer Success Manager

Optimistix Ventures
Dubai, UAE
Sep.2014 - Jun.2018
  • Managed the project “The Assembly” since inception (Oct 2014) that included delivering the website (designed by a freelancer then), writing content, managing social updates and platforms, designing and delivering the event management systems, content for the workshops held every Saturday
  • Managed the Internship program that included outreach to Universities, shortlisting, mentoring, and delivery of workshops by the interns
  • Directly responsible for any projects that were directly associated with The Assembly including three hackathons, several road show events, and partnership based events to be delivered.
  • Managed volunteers/interns who were responsible for the day to day running of the physical work space.
  • Created and delivered creative design for regular collateral including layouts (using Adobe Illustrator, Adobe Photoshop), designing brochures, flyers, emailers, posters, as well as creating the content for this

Editor

Channel Buzz Middle East
Dubai, UAE
05.2013 - 07.2015
  • I am responsible for current news and information on the website from a B2B perspective.
  • Managing Press Releases in-bound, Updating new announcements, attending press conferences, interviewing relevant spokespeople from various companies, talking about their business plans, channel strategies and obstacles.
  • Developed and maintained database of high-quality boilerplate copy, enabling faster service and turnaround for time-sensitive projects.
  • Reviewed and edited content for correct grammar and style.
  • Proofread, edited, and evaluated final copy to verify content aligned with established guidelines.
  • Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
  • Supervised work of contracted employees to keep on task for timely completion.
  • Oversaw daily operations to ensure high levels of productivity.

Marketing Consultant

Freelancer
Dubai, UAE
Dec.2012 - Mar.2015
  • Consulted with clients on business issues and developed innovative, high-impact proposals.
  • Created, coded, and managed client websites using WordPress
    Increased brand awareness, developing technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
  • Collaborated with leadership in creating weekly bulletins, which were sent to all employees.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Directed and coordinated marketing activities and policies to promote products and services.
  • Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules.
  • Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.

Client Servicing

Market Buzz International
Dubai, UAE
Sep.2010 - Dec.2012
  • Conducted market and public opinion research related to company's reputation and positioning among key stakeholder audiences.
  • Raised brand awareness through consistent marketing efforts and product campaign launches.
  • Researched, negotiated, implemented and tracked advertising and public relations activities.
  • Collaborated with media to encourage company and product coverage and promote brand mission and values.
  • Designed and implemented strategic business plan objectives.
  • Monitored marketing content for quality, accuracy and impact.
  • Coordinated and managed sponsorships and sponsorship activation.
  • Aligned projects and daily activities with company vision, strategies and tactics.
  • Conducted market analysis and monitored competitive activity.
  • Leveraged technical resources to design and create campaign deliverables, including e-mail invitations, articles and marketing videos.

Manager

Saks International
Mumbai, Maharashtra
Oct.2008 - Sep.2010
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
  • Recorded inventory sales into organization's weekly income report.
  • Directed staff and managed annual capital budget.
  • Propelled continuous improvements and strategically capitalized on current market trends.
  • Reviewed performance data to monitor and measure productivity, goal progress and activity levels.
  • Cross-trained existing employees to maximize team agility and performance.
  • Conducted monthly inventories of raw materials and components on work floor.
  • Adjusted job assignments and schedules to keep pace with dynamic business needs, factoring in processes, employee knowledge and customer demands.
  • Developed and maintained relationships with customers and suppliers through account development.
  • Accomplished multiple tasks within established timeframes.
  • Applied customer feedback to develop process improvements and support long-term business needs.

Account Executive

Avian Media Pvt Limited
Mumbai, Maharashtra
Apr.2008 - Oct.2008
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Communicated between internal and external stakeholders, clients and vendors.
  • Leveraged knowledge of company services, familiarity with industry competitors and persuasive communication style to prevent customers from ending or downgrading services.
  • Delivered engaging and polished presentations to highlight products and draw favorable competitor comparisons.
  • Monitored and evaluated industry media coverage by managing social media platforms and contributing engaging articles to range of industry publications.
  • Maintained proactive media relations program by distributing news releases for placement, building strong relationships and monitoring all forms of media.
  • Worked with marketing department on branding strategies.
  • Forged strong media relationships to further public relations goals.
  • Implemented content editorial calendar to plan all marketing campaigns and manage content.

Senior Account Executive

The PRactice
Mumbai, Maharashtra
Jun.2007 - Apr.2008
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Communicated between internal and external stakeholders, clients and vendors.
  • Leveraged knowledge of company services, familiarity with industry competitors and persuasive communication style to prevent customers from ending or downgrading services.
  • Delivered engaging and polished presentations to highlight products and draw favorable competitor comparisons.
  • Monitored and evaluated industry media coverage by managing social media platforms and contributing engaging articles to range of industry publications.
  • Maintained proactive media relations program by distributing news releases for placement, building strong relationships and monitoring all forms of media.
  • Worked with marketing department on branding strategies.
  • Forged strong media relationships to further public relations goals.
  • Implemented content editorial calendar to plan all marketing campaigns and manage content.

National Accounting Team Executive

Weber Shandwick
Mumbai, Maharashtra
Oct.2006 - Jun.2007
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Communicated between internal and external stakeholders, clients and vendors.
  • Leveraged knowledge of company services, familiarity with industry competitors and persuasive communication style to prevent customers from ending or downgrading services.
  • Delivered engaging and polished presentations to highlight products and draw favorable competitor comparisons.
  • Monitored and evaluated industry media coverage by managing social media platforms and contributing engaging articles to range of industry publications.
  • Maintained proactive media relations program by distributing news releases for placement, building strong relationships and monitoring all forms of media.
  • Worked with marketing department on branding strategies.
  • Forged strong media relationships to further public relations goals.
  • Implemented content editorial calendar to plan all marketing campaigns and manage content.

Office Manager

SBS United
Mumbai, Maharashtra
Apr.1998 - Oct.2006
  • Managed budgets, appointment scheduling, employee and event itineraries and accounts to improve productivity initiatives.
  • Established workflow processes, monitored daily productivity and implemented modifications to improve overall performance of personnel.
  • Coached new hires on company processes while managing employees to achieve maximum production.
  • Oversaw office inventory activities by ordering and requisitions and stocking and shipment receiving.
  • Managed office operations while scheduling appointments for department managers.
  • Optimized organizational systems for payment collections, AP/AR, deposits and recordkeeping.
  • Managed CRM database, including troubleshooting, maintenance, updates and report generation.
  • Communicated corporate objectives across all divisions through regular correspondence and scheduled status updates.
  • Established and developed strong administrative team by delivering ongoing coaching and motivation and fostering career advancement.
  • Maintained computer and physical filing systems.
  • Oversaw quality control and productivity rates to increase revenue and production times.
  • Evaluated employee records and productivity to complete employee evaluations.
  • Sourced vendors for special project needs and negotiated contracts.
  • Initiated timely project management within budget constraints for multi-faceted problems concerning executive leaders.

Education

Executive Post Graduate - Management, Data Analytics

Great Lakes Institute of Management
01.2021 - 01.2022

Bachelor of Arts - Economics

University of Mumbai
01.1997 - 01.2002

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Our Lady of Good Counsel High School
01.1986 - 01.1997

Skills

Marketing Operations

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Accomplishments

  • From websites, to brand marketing automation,to design and content for ATL and BTL campaigns - anything is possible- Technology Content - includes specialised technical writing capabilities garnered over a decade of Journalism, PR, Marketing, and Trainings in technology across India, and Dubai.
  • My body of work spans industries such as:
  • Automotive Technology (Bosch, HUSCO, and Qualcomm), Fin-Tech, Semi-Conductors (Intel, AMD, Qualcomm, Texas Instruments), Smart Technologies, Consumer Technology(Buffalo, Razer, SteelSeries, AMD, Qualcomm, Huawei, Geekay Games, Edimax, Genius, Honda),Enterprise Technology (PTC, Commvault, Riverbed, Infoblox, AGC Networks, Spectrami, FVC, Fortinet, NEC Displays, among others)
  • Digital Marketing - Brands worked with for this mandate include ApparelStuff 'R' Us, Goumbook, Genius Computers, Geekay Games, The Assembly
  • Host The EAST Podcast

Certification

Enterprise Design Thinking Practitioner - IBM

Affiliations

STC India

Timeline

Executive Post Graduate - Management, Data Analytics

Great Lakes Institute of Management
01.2021 - 01.2022

Marketing Consultant

QuestionPro
08.2020 - Current

Visiting Faculty

IIDE - Indian Institute of Digital Education
10.2019 - 05.2020

Marketing Consultant

Saks in Tech
08.2018 - Current

Customer Success Manager

Optimistix Ventures
Sep.2014 - Jun.2018

Editor

Channel Buzz Middle East
05.2013 - 07.2015

Marketing Consultant

Freelancer
Dec.2012 - Mar.2015

Client Servicing

Market Buzz International
Sep.2010 - Dec.2012

Manager

Saks International
Oct.2008 - Sep.2010

Account Executive

Avian Media Pvt Limited
Apr.2008 - Oct.2008

Senior Account Executive

The PRactice
Jun.2007 - Apr.2008

National Accounting Team Executive

Weber Shandwick
Oct.2006 - Jun.2007

Office Manager

SBS United
Apr.1998 - Oct.2006

Bachelor of Arts - Economics

University of Mumbai
01.1997 - 01.2002

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Our Lady of Good Counsel High School
01.1986 - 01.1997

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