Parthiban Annamalai

• Enhanced communication among team members through regular meetings, promoting an open dialogue about challenges and opportunities for improvement.
• Analyzed customer feedback data to identify areas of improvement and develop solutions.
• Mentored staff members, fostering a supportive work environment that enhanced employee performance and retention.
• Developed and implemented new operational procedures, streamlining daily tasks and improving overall efficiency.
• Motivated, trained, and disciplined employees to maximize performance.
• Collaborated with other department managers on cross-functional projects, fostering a cooperative atmosphere that drove overall organizational success.
• Managed budget implementations, employee evaluations, and contract details.

Assessed full spectrum of products relevant to Offset & Flexo packaging sector in Lagos, Nigeria.

Execute channel management strategies to discover and designate new dealers and distributors, driving business growth in reseller markets.

Sales / Business Development: Aim at expanding Offset, Flexo Products (Inks), Coatings & Adhesives for Packaging accounts, i.e., end users.

· Supply Chain: Handling Key Accounts customers (Packaging customers) & ensured that the delivery of materials will not be an issue in the assigned market with respect to SF Offset & UV Flexo Customers.

· Planning & executing sales objectives both primary & secondary, market expansion to achieve the desired results.

· Technical Support: Provide on-time customer support on SOS basis.

· Increased Sales value to 2 times from the Average monthly sale.

· Penetrated with Big End user customers to achieve their production targets.

· Established Specialty coating business in Lagos, Nigeria.

• Key Result Areas:
• Product Positioning: Penetrating complete product range of ASTRA in Offset packaging business in South India market.
• Channel Management: Identify & appoint New dealers/Distributors to increase the awareness of Astra products & increase the Market share.
• Sales / Business Development: Focus on increasing Offset /Flexo Products (Inks) & Coatings & Adhesives for Packaging customer.
• Key Account Management: Handling Key Accounts customers (Packaging customers) & ensured that the delivery of materials will not be an issue in the assigned market with respect to SF & Flexo / Narrow Web customers.
• Planning & executing sales objectives both primary & secondary, market expansion to achieve the desired results.
• Marketing management: Formulating & implementing Marketing strategies to create product awareness and sustain market share; undertake promotions, organizing meets / events.
• Market Intelligence: Undertaking research activities to monitor the market, product and competitor trends.
• Technical Support: Provide on-time customer support on SOS basis.
• Man-Power Management: Identify New Talents & support them with right opportunity to increase the sales in the respective assigned Territories.
• Reporting: Preparing periodic reports on sales, performance, customer visits and updating the management accordingly.
• Accomplishment:
• Increased the UV OPV business from 3MT/month to 8MT/month.
• Established UV Offset inks business in South India.
• Promoted Specialty Coatings OPV business in Flexo & Offset business.

• Key Result Areas:
• Focus on increasing Offset /Flexo Products (Inks) & Coatings for commercial & Packaging customer.
• Handled Key Accounts customers (Packaging customers) & ensured that the delivery of materials will not be an issue in the assigned market with respect to SF & Flexo / Narrow Web customers.
• Planning & executing sales objectives both primary & secondary, market expansion to achieve the desired results.
• Formulating & implementing marketing strategies to create product awareness and sustain market share; undertake promotions, organizing meets / events.
• Undertaking research activities to monitor the market, product and competitors trends.
• Preparing periodic reports on sales, performance, customer visits and updating the management accordingly.
• Accomplishment:
• Achieved 25% increase in Offset business after taking over East India business from 2 Cr to 2.5 Cr.
• Supported to increase the Flexo business 18% from the existing business in Tamil Nadu market.
• Increased Flexo UV business 20% from the existing business in Tamil Nadu & Kerala market.
• Achieved Rs. 2 Cr business within a short period in TN & Kerala market.

• Key Result Areas:
• Focus on increasing Offset Plates (CtP) & Press Chemicals for commercial & Newspaper customer.
• Handled Graphic Arts film business for conventional customers & ensured that the delivery of materials will not be an issue in Hyderabad market.
• Handled Flexo Plate business to increase the business with the Packaging customers.
• Planning & executing sales objectives both primary & secondary, market expansion to achieve the desired results.
• Formulating & implementing marketing strategies to create product awareness and sustain market share; undertake promotions, organizing meets / events.
• Undertaking research activities to monitor the market, product and competitors trends.
• Preparing periodic reports on sales, performance, customer visits and updating the management accordingly.
• Accomplishment:
• Achieved 100% business in Press chemicals within a period of 3 months.
• Increased Plate business 30% from the existing business in both Telangana & AP market.
• Appointed 3 distributors to take care of the entire market in Hyderabad.
• Increased Graphic Arts film business 20% from the existing business in Hyderabad.

• Key Result Areas:
• To focus on offering offset products based on needs of the customers of Chennai and upcountry market.
• To interact with the offset production team, Top management team about the market information/product situation of competitors.
• To create the best product information system in the region in order to offer the right product to the right customer at the right time.
• To be responsible for Value targets for the direct customers and also the Dealers customers in the Chennai & upcountry market.
• To be responsible for slow moving & Non-current stocks of finished goods at depot and monitor the stock level on periodic basis.
• To develop product enquiry and feedback system from the customers and also with the channel partners (Dealers).
• Accomplishment:
• Identified New market for UV inks & Varnish products in & achieved Rs. 20 Lakhs business from the initial month onwards.
• Increased primary inks business from 15 Lakhs to 45 Lakhs per month within a period of 6 months.
• Handled 7 distributors in Chennai & North TamilNadu along with 10 Key accounts customers.

• Key Result Areas:
• Promoting plates & chemicals throughout TamilNadu to the Web offset customers.
• Having greater exposure in CtP Technologies (both Thermal & Violet).
• Managing dealers effectively in order to achieve sales targets.
• Troubleshooting customer issues with regards to plates, chemicals, InkJet printing.