Summary
Overview
Work History
Education
Skills
Websites
Roles And Responsibilities
Timeline
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Parthiban Natarajan

Bangalore,KA

Summary

Accomplished SEO Expert with 4.6 years of background developing and managing online marketing campaigns, brand imaging and Search Optimization. Bringing sharp business and acute market sense with history of success identifying and capitalizing on new opportunities.

Overview

5
5
years of professional experience

Work History

SEO Expert

Appiness Interactive Pvt Ltd
03.2023 - Current

SEO Executive

Taxida Pvt Ltd
01.2020 - 03.2023

Education

MBA: Human Resources Management -

Annamalai University
Chidambaram, TN
05.2017

B.E: Mechanical Engineering -

Nandha College Of Technology
Erode, TN
04.2015

XII -

Saradha Matric Higher Secondary School
Gingee
03.2011

Matriculation -

Danie Matric Higher Secondary School
Gingee
04.2009

Skills

  • Google Ads Search Certification
  • SEO Fundamentals
  • Looker Studio for Reporting
  • Keyword Research and Competitive Analysis
  • Link Building - Certification
  • Google Business Profile
  • Google Search Console
  • Google Analytics - Certification
  • SEMrush, Ubersuggest, and Spy SERP
  • Google Ads and Facebook Ads - Beginner
  • Search engine marketing
  • Microsoft Office
  • Team Leadership

Roles And Responsibilities

  • Preparing Monthly and Weekly reports - Setup Looker studio (Data Studio) for analysing metrics.
  • Presenting monthly reports to Client and suggesting new strategies to implement.
  • Organic traffic growth strategies, including SEO, link-building campaigns, content ideas development.
  • Monitor daily performance metrics with SEO tools such as Google analytics and Search Console to understand SEO strategy performance.
  • Using tools (Pro Ranktanker, AWR) to get keyword rankings for the keywords implemented for the pages.
  • Changing the keywords based on trends with high search volume and using hyper local keywords.
  • Develop optimization strategies that increase the company's website search engine results rankings.
  • Providing metadata such as Title and Description for all the Pages and updating internal links.
  • For blogs, checking the content quality and internal links, images optimized, secondary keywords usage.
  • Analysing search console errors like 404, broken links and canonical urls fixing. Debug Bear Rank tracker for Ranking
  • Updating Schema for all type of content, blog, landing page.
  • Updating Sitemap every month and removing high toxic backlinks using Disavow tool.
  • Running site audit every month using tool like Screaming frog and SEMrush and fixing the issues accordingly.
  • Regularly checking SEO updates from SEJ or SEL and work according to that updates for better optimizing the website.
  • Brainstorming new wireframe for landing page with the internal team.

Timeline

SEO Expert

Appiness Interactive Pvt Ltd
03.2023 - Current

SEO Executive

Taxida Pvt Ltd
01.2020 - 03.2023

MBA: Human Resources Management -

Annamalai University

B.E: Mechanical Engineering -

Nandha College Of Technology

XII -

Saradha Matric Higher Secondary School

Matriculation -

Danie Matric Higher Secondary School
Parthiban Natarajan