Parthiban S
Tiruppur
Summary
Dynamic marketing professional with a proven record of enhancing engagement through innovative content strategies, and targeted social media campaigns. Expertise in data analysis drives performance improvements, while collaboration with cross-functional teams consistently meets marketing objectives. Seasoned content writer skilled in SEO strategies, keyword research, and web analytics tools, resulting in significant increases in website traffic and customer interaction. Strengths include adaptability, creativity, and a commitment to high-quality standards under tight deadlines.
Overview
4
4
years of professional experience
Work History
Content Writer /Research Associate
Sutherland Global Techonologies
Chennai
04.2024 - Current
- Varied tone and verbiage in messages based on product and customer persona.
- Contributed to the creation of content guidelines and best practices.
- Validated the accuracy of information, data, and references in written content.
- Generated ideas for new content topics based on customer feedback and market research data.
- Utilized analytics tools to monitor content performance and adjust strategies accordingly.
- Created content for websites, blogs, and social media accounts to increase visibility and engagement.
Social Media Executive (promoter/influencer))
Coinshoppy
Tiruppur
08.2022 - 02.2023
- Facilitated collaboration across departments to integrate social media initiatives with broader marketing campaigns.
- Conducted competitor analysis to identify best practices in the industry.
- Identified client groups and audiences, determining the best way to communicate publicity information.
- Researched and identified influencers in the industry to collaborate with for campaigns.
- Designed and executed targeted social media advertising campaigns, optimizing reach, engagement, and conversion.
Freelance Content Writer/developer
CartRabbit , Delera, Applogiq, tech pearl, the coin shoppy
Coimbatore, Tiruppur
07.2021 - 08.2022
- Revised written output to satisfy the needs of clients, directors, and publishers.
- Collaborated with the marketing team to create compelling copy for email campaigns, increasing open rates and engagement.
- Delivered high-quality, insightful, informative, and entertaining written content while meeting tight deadlines.
- Coordinated with graphic designers to integrate visual elements into content, enhancing reader engagement.
- Utilized content management systems to publish and update web content efficiently.
Education
Bachelor of Arts (B.A) - English
SRM University
ChennaiHSC -
YMCA Brown Memorial Mtr.Hr.Sec. School
TirupatturSSC -
Asian Christian High School
HosurSkills
- Effective communication skills
- SEO optimization
- Content strategy
- Social media marketing
- Knowledge of recent technical and content writing and development trends
- Effective writing and development skills
- Creative in arts and setups technically
- Creative thinking
- Audience targeting
- Knowledge in Computer and Computer Applications (Microsoft)
- Knowledge is updated through social media for photography, video making, content creation, content development, and management
- Attention to detail
Awards
- Several prizes for Speech and Debate competitions at school and college level
- Several Prizes for Essay and Creative Writing Competitions at school level
- Several Prizes for Creativity in content development, Arts and setups
- Prizes and certificates for other Cultural Activities
- Several medals and certificates for various sports
Hobbies and Interests
- Reading books (Currently 'The Secret' by Rhonda Byrne)
- Writing stories (Currently writing an Independent Woman centric Novel, inspired from true events and fusion with fiction. Genre: Dark Raw Action Emotional thriller)
- Watching multi-lingual movies (English, Tamil, Malayalam, and Korean)
- Exploring the craft and art of making movies
- Travelling
- Exploring new places, new people and culture
- Playing basketball, football and cricket
- Playing Guitar and Singing
References
https://docs.google.com/document/d/1xYgi9w8hpQENDG7qjhSocE6QjJE1iXHZQU15AmzchkA/edit?usp=sharing
Languages
- English
- Tamil
Personal Information
Date of Birth: 11/15/98
Affiliations
- filming
- scriptwriting
- content video making and editing
Timeline
Content Writer /Research Associate
Sutherland Global Techonologies
04.2024 - Current
Social Media Executive (promoter/influencer))
Coinshoppy
08.2022 - 02.2023
Freelance Content Writer/developer
CartRabbit , Delera, Applogiq, tech pearl, the coin shoppy
07.2021 - 08.2022
Bachelor of Arts (B.A) - English
SRM University
HSC -
YMCA Brown Memorial Mtr.Hr.Sec. School
SSC -
Asian Christian High School
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