Parthiban Singaraj
Hosur
Summary
Results-driven Demand Generation Manager with experience in designing and executing revenue-generating marketing strategies. Expertise in lead generation, paid advertising (Google Ads, Meta Ads, LinkedIn Ads), SEO, email marketing, and marketing automation. Proven track record of improving conversion rates, customer acquisition, and ROI for B2B and B2C businesses. Passionate about data-driven decision-making and optimizing marketing funnels for sustainable growth.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Demand Generation Manager
Tata Consultancy Services
Bangalore
05.2022 - 07.2024
- Developed and implemented marketing strategies to increase brand awareness and sales.
- Developed and executed demand generation campaigns, resulting in 40% increase in lead generation and 33% improvement in conversion rates.
- Led a cross-functional team of 15 specialists to develop and execute an innovative account-based marketing (ABM) program, resulting in a 65% increase in engagement with target accounts and $10M in new pipeline opportunities.
- Collaborated with sales teams to align marketing strategies, resulting in a 10% increase in MQL to SQL conversion.
Digital Marketing Specialist
Deloitte Consulting
Hyderabad
04.2019 - 04.2022
- Optimized paid social Facebook and LinkedIn campaigns by performing A/B and multivariate experiments.
- Established a data-driven content strategy utilizing advanced analytics and natural language processing, increasing organic traffic by 85% and improving content engagement rates by 62% across all digital channels.
- Developed and executed a multi-touch attribution model, providing 360-degree visibility into the customer journey and enabling a 30% reallocation of marketing budget to high-performing channels.
- Implemented an agile marketing methodology, reducing campaign launch times by 40% and increasing the team's ability to respond to market changes, resulting in a 25% improvement in campaign ROI.
Education
Bachelor of Engineering - Computer Science
Sri Ramakrishna Institute of Technology
Coimbatore05-2009
Skills
- Demand Generation & Lead Nurturing
- Paid Advertising (Google Ads, Meta Ads, LinkedIn Ads)
- Email Marketing & Marketing Automation (HubSpot, Mailchimp)
- SEO & Content Marketing
- Conversion Rate Optimization (CRO)
- Analytics & Performance Tracking (Google Analytics)
- CRM & Sales Funnel Management
- Affiliate marketing
- Content strategy
Certification
- HubSpot Inbound Marketing
- Google Ads Certification
- Meta (Facebook) Ads Certification
Languages
Telugu
First Language
English
Proficient (C2)
C2
Tamil
Proficient (C2)
C2
Hindi
Advanced (C1)
C1
Timeline
Demand Generation Manager
Tata Consultancy Services
05.2022 - 07.2024
Digital Marketing Specialist
Deloitte Consulting
04.2019 - 04.2022
Bachelor of Engineering - Computer Science
Sri Ramakrishna Institute of Technology
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