Creative and detail-oriented content producer with 6+ years of experience in storytelling across digital, video, podcast, and editorial formats. Proven expertise in ideating and producing high-impact multimedia content that builds brand authority and drives audience engagement. Strong background in journalism and strategic communications, currently leading PR, founder branding and strategic storytelling for a fast-growing ed-tech startup.
Hi, I’m
Parthshri Arora
Bengaluru
Summary
Overview
10
years of professional experience
Work History
Leap Finance
Senior Content Producer
04.2024 - Current
Job overview
- Lead PR and Founder Branding strategy and execution across all mediums to align digital messaging.
- Content strategy for YouTube and brand campaigns; oversee video and offline storytelling assets.
- Manage end-to-end video production including concept development, scriptwriting, shoot coordination, and editing reviews.
- Analyze audience performance data to iterate storytelling formats and drive growth.
Amazon Audible x VICE
Podcast Writer & Narrator
04.2022 - 05.2023
Job overview
- Wrote, researched, and narrated the investigative podcast 'The Dark Side of Cricket'.
- Worked with external sound engineers and producers to deliver high-quality narrative episodes.
- Developed and structured episodes using journalistic storytelling techniques.
RESET & VICE Media
Reporter & Producer
01.2018 - 01.2021
Job overview
- Produced culture-led video and editorial stories on themes ranging from mental health to social subcultures.
- Managed end-to-end production: scripting, field interviews, directing shoots, and post-production coordination.
- Tracked audience feedback and used insights to reframe content formats and tone.
Arré
Correspondent
08.2016 - 01.2018
Job overview
- Covered youth culture and social trends via video and print stories.
- Supervised freelancers and collaborated with video editors on special series.
India Today
Sub-editor & Writer
05.2015 - 08.2016
Job overview
- Created and edited opinion and news content for India Today’s digital portal.
- Managed high-velocity content calendars with attention to editorial accuracy.
Education
Asian College of Journalism
Post-Graduate Diploma from Journalism
01.2015
University Overview
Delhi University
Bachelor’s Degree from Vocational Studies
01.2014
University Overview
Skills
- Content Ideation & Research
- Public relations and media management
- Video & Podcast Production
- Scriptwriting & Narration
- Brand Building Strategy
- Audience Engagement Analysis
- Cross-functional Collaboration
- YouTube & Digital Media Trends
- Project Management
Personal Information
Personal Information
Title: Content Producer | Brand Storyteller | Podcast SpecialistSelected Work Links
Selected Work Links
- Https://www.audible.in/podcast/The-Dark-Side-of-Cricket/B0BZ59YG2Z
- Https://leapscholar.com/uk/study-abroad-experiences/samantha-george-3
- Https://www.vice.com/en/article/3kjgjk/indian-men-are-willing-to-pay-rs-15000-to-learn-how-to-talk-to-women
- Https://resetfest.com/students-cheating-teachers-fed-up-online-learning/
- Https://www.amazon.in/dp/9360702412
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Timeline
Senior Content Producer
Leap Finance
04.2024 - Current
Podcast Writer & Narrator
Amazon Audible x VICE
04.2022 - 05.2023
Reporter & Producer
RESET & VICE Media
01.2018 - 01.2021
Correspondent
Arré
08.2016 - 01.2018
Sub-editor & Writer
India Today
05.2015 - 08.2016
Asian College of Journalism
Post-Graduate Diploma from Journalism
Delhi University
Bachelor’s Degree from Vocational Studies
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