PARUL BALI
Gurgaon
Summary
Accomplished Founder & Managing Partner at Spekta Cosmetics LLP and former Senior Consultant at EY LLP, I excel in strategic thinking and leadership, transforming visions into tangible successes. Spearheaded growth to achieve Rs. 65 Lac in earnings, expanded customer base by 64%, and forged key partnerships, demonstrating exceptional project management and networking skills.
Overview
10
10
years of professional experience
Work History
Founder & Managing Partner
Spekta Cosmetics LLP
Delhi
12.2017 - 01.2025
- Developed the bootstrapped brand into a revenue-generating entity achieving 45% YoY growth.
- Oversaw comprehensive operations for D2C channels and e-commerce marketplaces while optimizing budget utilization.
- Developed robust and user-friendly e-commerce website using Shopify platform.
- Developed and executed go-to-market plans, aligning products with customer demands and market trends for increased revenue.
- Forged strategic alliances with top brands including Razorpay, Shiprocket, Blinkit, Nykaa, Myntra, Flipkart, Amazon and Smytten.
- Increased customer base by 64% through engaging content and effective campaign management.
- Managed and executed over 400 influencer partnerships on Instagram, Facebook, and YouTube to solidify brand presence.
- Secured compliance certifications including GST, MSME, Startup India, and IEC for Spekta Cosmetics.
- Negotiated contracts with vendors and suppliers for optimal pricing structure.
- Managed day-to-day activities across multiple departments within the organization.
Senior Consultant
EY LLP
Gurugram
04.2016 - 11.2017
- Directed initiative for implementing Machine-to-Machine communication in vehicles through embedded foreign SIM cards for a global luxury automotive manufacturer.
- Performed an in-depth regulatory audit for a leading telecom operator in Bangladesh, evaluating license conditions and relevant laws.
- Offered strategic guidance on competition law and telecom regulations covering areas like market dominance, 4G services, telecom asset restructuring, and OSP registrations.
- Coordinated internal resources and third parties and vendors for the flawless execution of projects.
Associate- MsA
PwC LLP
Gurugram
09.2014 - 11.2015
- Assessed structuring alternatives compliant with key legislations such as Income Tax Act, Companies Act, and Competition Act.
- Authored restructuring chapters for Payments Bank application submitted to RBI.
- Contributed to structuring implementation by drafting legal documents for mergers and demergers.
- Performed tax due diligence and business development analysis for family-led corporations.
- Oversaw client relationships and ensured seamless communication across teams.
Education
Certificate in Rethinking International Tax Law -
Leiden University
04.2016
B.A.,LL.B. (Hons) - Corporate Law
National Law University
Jodhpur05.2014
Certificate on Competition Law s Intellectual Property Rights -
Federation of Indian Chamber of Commerce and Industries (FICCI)
10.2013
Skills
- Leadership
- Process improvements
- Growth mindset
- Strategic thinking
- Project management
- Product Development Management
- Corporate Compliance Management
- Social Media Partnerships
- Networking
- Contract negotiation
- Start-up operations
- Attention to detail
Languages
Hindi
First Language
English
Proficient (C2)
C2
Urdu
Intermediate (B1)
B1
References
References available upon request.
Timeline
Founder & Managing Partner
Spekta Cosmetics LLP
12.2017 - 01.2025
Senior Consultant
EY LLP
04.2016 - 11.2017
Associate- MsA
PwC LLP
09.2014 - 11.2015
Certificate in Rethinking International Tax Law -
Leiden University
B.A.,LL.B. (Hons) - Corporate Law
National Law University
Certificate on Competition Law s Intellectual Property Rights -
Federation of Indian Chamber of Commerce and Industries (FICCI)
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