PARUL DAWAR

• Lead commercial strategy and revenue growth across Condé Nast India’s premium portfolio including Vogue India, GQ India, Architectural Digest India, and Condé Nast Traveller with a focus on driving commercial revenue and partnerships across Global Luxury, Fashion, High Jewellery, Corporate Jewellery, Watches, Beauty, Travel & Hospitality categories.
• Drive integrated brand solutions across print, digital, video, social, events and experiential platforms.
• Spearhead marquee IPs such as Vogue Wedding Atelier, GQ Men of the Year, Vogue Forces of Fashion, AD Design Show elevating them into industry-defining luxury platforms.
• Streamlined sales processes, resulting in enhanced efficiency and increased productivity and forecasting
• Develop & manage key accounts effectively ensuring ongoing satisfaction while identifying upsell opportunities to drive additional revenue growth
• Conducted regular territory analyses to ensure optimal resource allocation and maximum coverage of target markets
• Optimized pricing strategies by monitoring competitor activities, analyzing market trends and considering internal cost structures for profitability maximization
• Collaborate closely with editorial leadership to ensure authentic, premium, and culturally relevant brand integrations and storytelling
• Managing global stakeholder alignment with Condé Nast international teams

• Creation of Branded Content for client’s basis Thought Leadership and addressing business / brand challenges. Creating powerful platforms for business discussions to drive:

- Cause based outreach for clients

- Draw attention from policy makers / targetted business communities

- Consumer Engagement

• Responsible for revenue generation through branded content, IP’s & Brand Solution across the foll platforms of Network 18:

- Digital platforms like www.moneycontrol.com, www.cnbctv18.com, www.firstpost.com, www.forbesindia.com

- TV – on flagship channel CNBC TV18 & 19 other channels incl general news and regional news.

- Print – Forbes magazine

- Revenue Management

• Devising marketing strategy aligned to Business Strategy, Concept Selling and P&L responsibility as per annual marketing budgets
• Develop Proprietary Assets and P&L responsibility for IP’s developed
• Develop and operate consumer insighting processes for brands and products
• Responsible for campaign conceptualization & execution, communication development, brand messaging across mediums backed by consumer insights and market intelligence
• Product launches, agency management, brand management to deliver brand & business metrics
• An HR Tech Organization
• National Role

• Creation of new IP’s for TOI & TIMS basis the evolving consumer trends. IP’s are driven by print and have a strong digital on and ground leg for engagement with consumers
• Development of product (IP’s) with key focus on identifying and associating with industry experts as content curators to ensure a robust concept along with a 3 year vision plan for scalability
• Key focus on digital which includes community building and creation of digital content
• Driving revenue through sponsorships and partnerships for new IP’s of TOI & TIMS
• Managing of IP P&L (pre & post) and monitoring from a revenue and expense phasing perspective

• IP Creation: End to end curation & management of a ‘2’ day music festival for Sakal Media Group called ‘Summersault’ which saw performances from Farhan Akhtar, Mika, Badshah, Vishal & Shekhar
• Created video content and managed social media for Lupin Pharma

• Driving revenue through sponsorships and partnerships for all annual IP’s like Zeemelt, Kyoorius Creative Awards, Kyoorius Designyatra, Kyoorius Design Awards, Young Blood Awards
• Led the association with brands like Google, Facebook, Inmobi, Sakal & Watconsult for Zee Melt – a festival on disruptive marketing with a key focus on digital and technology

• Driving revenue & sales strategy through management of Brand Solutions for the west region for all 4 network channels with teams based in Mumbai, ROM & Ahmedabad
• New IP creation with a year on year scale up plan for existing IP’s
• Managed launch of the Gujarati Channel – ABP Asmita as a special project in addition to my existing role
• Developing brand communication for ABP Majha - 250+ TV promos and print communication through freelancers & creative agencies
• Campaign planning, media buying, managing new show launches through digital campaigns
• Conceptualizing and managing mid sized to high impact events to drive brand equity and revenue.
• Sales Strategy & Revenue / Channel Launch /Brand Management / Events Curation

• The activation cell primarily focused on providing radio led innovations / solutions for clients which were rooted in content, IP sponsorships or curated events
• Business Development for the allocated categories.
• Identifying / creating national annual IP's which are driven by the brand and open for sponsorships and P&L management
• Instrumental in launching some high impact / high value pan India activities
• Recognized as the “Flame Thrower of the Year” for outstanding Sales achievement

• Brand Planning and execution of brand promotions media activities and events like Broadway show, Asha Bhosale – memories etc.
• Institutional sales for enhancing the visibility of the publication at airports, hospitals, 5 star Hotels & airlines