Parul Deshmukh
Lucknow
Summary
Dynamic professional with 4.5 years of experience in market analysis, strategic growth, and product placement. Proven track record in driving profitability, developing growth strategies, and building strong customer partnerships. Passionate about embracing new challenges in market research and brand management to drive holistic growth.
Overview
5
5
years of professional experience
Work History
Assistant Manager, Specifications
Pidilite Industries Limited
Ludhiana
2023.09 - Current
- Drove the Influencer Connect Group, generating leads and ensuring consistent specification of Pidilite solutions with architects, structural consultants, and builders
- Built a robust pipeline, converting specifications into sales opportunities and securing projects worth INR 2.5 crores
- Collaborated with the sales team, consistently achieving quarterly sales targets over 120%
- Provided technical support and training to enhance influencer understanding and preference for Pidilite.
Team Lead, Sales & Contracts
Livio Building Systems
Pune
2021.10 - 2023.09
- Led a team of 5 in end-to-end sales for design and build services in the Bay Area
- Closed sales with 30 customers, generating $10.5 million in revenue and built a $42 million pipeline
- Reduced lead cost by 55% and increased SQLs by 3x through improved marketing infrastructure.
Architectural Specifications Manager
Gujarat Guardian Limited
Noida
2020.02 - 2021.10
- Expanded facade business with 50+ new accounts, including Developers, Architects, and Contractors
- Closed projects totaling 3,50,000 sq
- Ft., generating INR 2.24 crores in revenue
- Coordinated inventory and planning with the Plant team to match market demand.
Education
MBA -
National Institute of Construction Management & Research, Pune
Pune, Maharashtra02.2020
Bachelors in Civil Engineering -
Babu Banarasi Das Northern India Institute of Technology
Lucknow, Uttar Pradesh04.2018
Skills
- Market Research and Analysis
- Brand Management
- Consumer Insights
- Strategic Planning
- Product Placement
- Customer Relationship Management (CRM)
- Sales and Business Development
- Marketing Strategy
- Technical Training and Support
- Data Analysis and Reporting
Timeline
Assistant Manager, Specifications
Pidilite Industries Limited
2023.09 - Current
Team Lead, Sales & Contracts
Livio Building Systems
2021.10 - 2023.09
Architectural Specifications Manager
Gujarat Guardian Limited
2020.02 - 2021.10
MBA -
National Institute of Construction Management & Research, Pune
Bachelors in Civil Engineering -
Babu Banarasi Das Northern India Institute of Technology
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