Parul Dhiman

• Develop and maintain strong relationships with key client stakeholders, understanding their business needs and objectives.
• Serve as the primary point of contact for client inquiries, issues, and escalations related to our adtech products.
• Work closely with the sales and implementation teams to onboard new clients efficiently and ensure smooth deployment of our adtech solutions.
• Monitor client usage and engagement metrics, proactively identifying opportunities for expansion and renewal.
• Provide strategic guidance and best practices to clients to maximize their ROI and achieve their advertising goals using our products.
• Collaborate with internal teams to advocate for client needs and drive product improvements based on client feedback.
• Prepare and deliver regular reports and presentations on client performance and satisfaction.

1. Managing portfolio of high revenue, long-term clients to ensure success of marketing automation platform Build strong client relationships to nurture long-term growth and confidence in product.
2. Work closely with stakeholders within each customer account to identify their workflow.
3. Processes and business challenges to create business Requirements document and project plan in regard to successful implementation.
4. Oversee successful implementation/configuration of product suite for each customer account.
5. Identify and prioritize accounts based on outstanding issues, growth opportunity, strategic value and renewal timeframe.
6. Developing strategy for each account that identifies their critical success factors, measurable milestones, potential obstacles and recommended plan of action
7. Work collaboratively with various internal teams/individuals for best interest of customer (engineering, sales, etc.
9. Perform monthly/weekly account reviews to ensure clients are meeting goals and make recommendations to improve metrics.
10. Proactively identify churn risk and strategically plan to eliminate/divert risk.
11. Identify upsell and cross-sell opportunities.

• Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
• Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
• Strengthened operational efficiency to remain cost-effective while maintaining quality service.

• Resolved customer issues quickly to close deals and boost client satisfaction.
• Tracked pipeline data, won vs. lost opportunities and lead response times with Salesforce CRM.
• Closed lucrative sales deals using strong negotiation and persuasion skills.

• Participated in software field testing to verify performance of developed projects.
• Collaborated on stages of systems development lifecycle from requirement gathering to production releases.
• Developed clear specifications for project plans using customer requirements.
• Translated customer requirements into written use cases.