Parul Dudha

• Branded Content: Develop and execute comprehensive marketing strategies to drive brand awareness through proactive / reactive client pitches, articles and videos.
• Create ideas and write copies that makes for great content for the consumer. Identify and cultivate strategic partnerships with brands and agencies to drive revenue growth and enhance brand visibility.
• Serve as the primary point of contact for clients, understanding their business objectives, and translating them into actionable solutions.
• Have worked with Diageo, India in co-organizing and launching their surrogate brand "Antiquity Natural Mineral Water" in India across 6 cities, both online and offline.
• Event Management: Developing strategic plans for annual activity planning in collaboration with cross-functional teams that align with the brand's objectives, target audience and messaging goals.
• Plan and co-ordinate for all aspects including budgeting, scheduling, legal compliance, risk assessment and contingency planning, as well as agency and vendor management to lead development of promotional materials, social media campaigns, outreach efforts to drive attendance and engagement.
• Conduct post-event evaluations to assess the success of events, gather feedback from participants, and identify areas for improvement and future planning.

• Clientele (Both Branded Content & Events): Pernod Ricard, Diageo, Carlsberg, Hamdard, Paytm Insider, ITC.

• Interpreting media brief from agencies and brands to promote clients on India Today, AajTak, Cosmopolitan India, Harper's Bazaar India and Brides Today.
• Ideation- Creation- Dissemination- three main responsibilities along with a fair understanding of trends and viral content for brands to seamlessly fit in on social media.
• Creating and conceptualizing brand campaigns on digital platforms along with complete marketing solution proposals for the brand including the rollout plan.
• Writing native articles along with preparing attention grabbing client pitches and IPs.
• Executing on-ground events and its social media deliverables smoothly.
• Have worked with brands like Swarovski, Tanishq, WGC, JK Cement, Meesho, Amazon Alexa, Paytm, Carlsberg, and L'Oreal Professional.

NATIVE MARKETING

• Creating innovative content for clients and engaging them with India Today Group's community of millions of followers, on-site, in-app, and across social platforms via articles, videos, podcasts, infographics and more.
• Translating a brand brief into a set of creative ideas to drive pitches for the clients across India Today, Aaj Tak, Business Today, Cosmopolitan, Harpers Bazaar, Brides Today, The Lallantop and all the other Tak Channels.
• Regularly writing for clients across Fashion, Travel, Food, Entertainment, Technology, and Finance sectors.

India's largest dining out platform seating 40M happy diners across 50000 restaurants in 20 cities.

SOCIAL MEDIA MARKEING :

• Managing the social media marketing strategy for restaurants focusing on Facebook & Twitter.
• Execution of all social media activities i.e sharing, liking increasing social reach.
• Communicating in a unique social media voice for each client which is directly aligned with their thought leadership and content platform.
• Creating social media campaigns and calls-to-action that targets people to client sites and generate leads for our clients.

PAID MARKETING :

• For stand alone & luxury restaurants across 20 cities.
• Creating content marketing campaigns to drive leads.
• Edit and proofread copy as needed.
• Select photos and give campaign ideas for restaurants across India.
• Improve and maintain content with right SEO practices for all communication channels like Word press, Facebook, Instagram, Emailers, SMS, Print Ads and App.
• Liaison with internal design team (UX) and external partners/vendors/freelance writers and content agencies to ensure that content is complete, exhaustive and accurate across all company platforms.
• Ensure all content is consistent in terms of intent, style, quality and tone of voice, and optimized for search and user experience for all channels of communication.
• Highly appreciated blogs for all the restaurants inclusive of Luxury Dining.
• A few renowned names include Accor Hotels, Four Seasons, The Roseate House, Radisson, Taj Hotels, Conrad and more.

• A B2B Marketing and Corporate Reputation Management firm Providing a wide range of writing services to various clients, businesses, and websites.
• Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
• Making connections with relevant social media influencers for effective social media initiatives.
• Understanding clients' problems with regards to the objectives to be achieved through Digital Media.
• Extensive research and gathering relevant material for interactive content ideas.
• Monitoring new media industry trends and competitor offerings to identify potential business avenues and improve current offerings.
• Key Clients : AccorHotels.
• Sarovar Hotels & Resorts Jim Beam.