Parul Gangta

• Managed paid, owned and earned media channels of the brand with agency partners like Carat, Publicis Media, Rakuten etc.

• Developed and lead marketing plans including designing and managing end to end local campaigns or manipulating global campaign for local market

• Analyze campaign performance and identify issues using platforms like Ads Manager, GA and Power BI

• Adapt strategies based on real-time data and adjust as needed.

• Devise creative direction and content for omni channel executions

• Manage and coordinate cross-functional teams to ensure project success

• Conduct market research and analysis to identify trends and opportunities

Key Campaigns Description Link

Festive 2022

2023

Local Campaign during the time of Diwali

for consecutive 2 years

ColorBurst

Local Campaign during the time of Holi

International Men's Day

SabyasachiXH&M

• Collaborated with cross-functional teams to deliver 20+ successful campaigns for H&M, resulting in 12% increase in sales and 10% growth in customer base
• Improved project efficiency by 30% through effective timeline management and resource allocation for H&M's marketing initiatives
• Key Responsible for campaign material on all platforms.
• Leading key campaigns like, SabyaXH&M, Festive, Holi, International mens day, Black Friday, winter sale.

• Review Sales records and reports to project selling tendencies and determine profitability.
• Oversee all Store operations, budgeting and planning.
• Managed a team of 18+ and trained them to be future leaders in the organization.
• Maintains store staff by recruiting, selecting ,orienting and training employee
• Representing West area as Conscious Ambassador

• Develop ideas or plans for merchandise displays or window decorations to entice and appeal to customers.
• Construct or assemble a Visual display according to the current theme or promo running
• Mannequin Styling and training colleagues on display techniques.

• Created visually appealing window displays and in-store visuals, resulting in 10% increase in store sales.
  Collaborated with store teams to deliver effective visual merchandising strategies.
• Secured training module for new Joines.

• Managing innovations making the store look new and different every week
• One market visit a month to competitive brand stores and malls
• Facilitate and train store crew in maintaining V.M standards
• Maintaining all necessary records for stock related to daily sales
• Coordinating the promotional activities

• Coordinating the promotional activities.
• Training (Identify Trends based on every season collection and Implement Closed Loop.
• Motivating the team to achieve high standards.
• Providing prompt and accurate information on individual performance
  
  
  

• Counsel students for studies in New Zealand
• Responsible for the entire process & documentation of Candidate
• Conducting & Managing events in different cities of the state for the catchment of students from various locations
• Dealing with Faculty from overseas from various Institutes