PARUL GUPTA

Detailed reporting and analyses on client website demographics and statistics using Google Analytics.
Worked with the development team to properly implement SEO best practices on newly developed code.
Recommended website architecture, content, and linking changes to improve SEO positions for target keywords with DA and traffic.
On Page Activities- KPIs tracking, Schema code generation, Open graph generation, Redirection correction, FAQs, User Experience and Heat map analysis, Indexability issue, PR distribution, keyword ranking Report and data studio report, International SEO, Meta titles, and meta descriptions optimization.

Developed and implemented quality link-building strategies and Outreach Strategies

Created 900+ database with excel functionality for daily tracking

Designing campaign strategies & creating posts for Instagram, Twitter, LinkedIn, and Facebook pages, etc.
Developing and implementing marketing automation campaigns including
email, SMS, notification, etc.
Managing SEO, SEM/PPC, website Audit, content optimization, social media,
and affiliate programs.
Monitoring and measuring the success of different campaigns on the different
platforms with channel-specific metrics and analytics tools.
Work on link building, submissions, keyword research, and other activities to
improve off-page and on-page SEO.

Providing customer support, managing ticket and complain management via
live chat, voice process, and emails.
Cross-sales, pitching to the existing clients, and business development.
Maintaining a cordial relationship with clients & also creating awareness of our
client's brand through online marketing.

This project aims to provide loans to all peoples belonging to FI (Financial Institution) areas. This included testing protocols, analysis, testing, and
maintenance.
It starts from creating ids (customer id, center id, group id), testing manually,
disbursement, repayment, analysis (SQL), and ended at the creation of business
and the functional requirements document.

Make the transactions of all branches of SBI hassle-free and error-free
transactions and make the bankers understand all functionalities of CBS.
Cater to the demands of the client by developing new modules, implementing
all the changed RBI guidelines as soon as possible.
Provide technical support to all branches of SBI and other associate banks for
any queries they have & solve them within the timeline of 5 days by providing
branch report analysis and using technical knowledge like SQL and Unix.