Parul Kothari
Content Manager
Pune
Summary
Creative content marketer, blending strategy with authentic storytelling. Expertise in SEO, social media, and captivating article creation. Collaborative team player excited to make a lasting impact.
Overview
3
3
years of professional experience
2
2
years of post-secondary education
1
1
Certification
Work History
Content Manager
Darashan
11.2023 - Current
- Contributed innovative ideas for social media campaigns.
- Developed visually appealing performance marketing ads (static and video)
- Wrote press releases for positive media coverage
- Created detailed content calendar for consistent publishing.
- Improved website traffic through engaging content and SEO strategies
- Collaborated with external marketing agencies
- Managed a team of freelance writers, ensuring timely delivery of high-quality articles and blog posts
Sr. Brand Content Executive
Aretto
06.2023 - 11.2024
- Ensured consistent brand messaging across all content.
- Collaborated with 50+ Category "A" influencers and affiliate programs.
- Created diverse content types (articles, videos, infographics)
- Conducted extensive audience research for tailored strategies.
- Integrated SEO practices for improved visibility
- Developed engaging storytelling techniques.
- Leveraged social media for expanded reach and brand awareness.
- Analyzed data metrics for content optimization
Content Manager
WittyPen Pvt. ltd
06.2022 - Current
- Managed 30-40 monthly clients, overseeing multiple projects per client.
- Coordinated with 200+ global writers, providing guidance and training.
- Enhanced efficiency through process development and task systems.
- Set and met project deadlines and client expectations.
- Utilized content management system for user engagement and traffic analysis.
Content Editor
Apna Writer
02.2022 - 06.2022
- Enhanced online visibility with targeted content using SEO strategies.
- Developed content plans using Google Analytics insights, keyword research, and location targeting.
- Produced copy adhering to project needs and creative guidelines.
- Thoroughly proofread, edited up to 3000 words per day and ensured content met established standards.
- Managed content schedules, ensuring timely production and delivery of relevant information.
Education
Master of Arts - English Literature
Dr. Ambedkar College
Nagpur 04.2019 - 08.2021
Bachelor of Commerce - Commerce
Dr. Ambedkar College
Nagpur 06.2016 - 2019.04
Skills
Marketing communications expertise
Certification
Certified Content Writer - Hustle post Academy, Bangalore.
Past Experiences
- IELTS/ PTE Mentor - AUPP
- English Learning and Power Skills Training - Virohan.Pvt Ltd
- CA - CPT
Timeline
Content Manager
Darashan
11.2023 - Current
Sr. Brand Content Executive
Aretto
06.2023 - 11.2024
Content Manager
WittyPen Pvt. ltd
06.2022 - Current
Content Editor
Apna Writer
02.2022 - 06.2022
Master of Arts - English Literature
Dr. Ambedkar College
04.2019 - 08.2021
Bachelor of Commerce - Commerce
Dr. Ambedkar College
06.2016 - 2019.04
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