Parul Parashar
Toronto
Summary
Results-driven Marketing Professional with over 7 years of experience leading and executing comprehensive online marketing strategies across multiple channels, including SEO, SEM, email marketing, social media, and content marketing. Proven expertise in driving brand awareness, customer engagement, and revenue growth through data-driven decision-making and performance optimization. Passionate about staying ahead of digital trends and continuously optimizing strategies for maximum impact.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Midea
Markham
01.2022 - Current
- Company Overview: Fortune 500
- Ensured compelling presentations align with marketing objectives.
- Orchestrated cross-platform GTM campaigns, achieving a 40% surge in inbound leads within six months.
- Executed integrated marketing strategies across websites, email, social media, and PPC channels for product launches.
- Collaborated with internal stakeholders, product teams, and external agencies to align messaging and deliver high-quality, customer-focused content.
- Boosted organic traffic by 120% in six months through effective on-page and off-page SEO optimization.
- Achieved a 30% growth in social media followers and a 40% increase in engagement with strategic content planning and execution.
- Spearheaded the creation of brand assets, such as product feature copy, sales sheets, and marketing collateral.
- Directed marketing budget allocations, achieving a 35% increase in ROI.
- Utilized Google Analytics and A/B testing to track KPIs, and fine-tune campaigns to achieve optimal results.
Marketing Manager
StrongBox Data Solutions
Montreal
10.2020 - 12.2021
- Crafted comprehensive communication plans centered around product objectives and target audience dynamics.
- Executed a linear marketing approach incorporating various channels, including blogs, web content, press releases, and guides.
- Evaluated and worked cross-functionally on MQL and SQL garnered through marketing initiatives.
- Directed a team of five marketing professionals to execute GTM campaigns, resulting in a 20% increase in brand awareness, and a 30% increase in conversion rates.
- Led comprehensive efforts on product launches to guarantee accuracy and timeliness in communication.
- Developed successful PPC campaigns (Google Ads and Bing Ads), improving cost-per-acquisition (CPA) by 25% through optimized targeting and A/B testing.
- Implemented Account-Based Marketing (ABM) strategies, increasing qualified leads by 35%.
- Directed implementation of CRM software, achieving a 30% increase in customer retention.
- Strategized and delivered digital campaigns (email, display ads, social media), and provided in-depth reporting on campaign performance.
- Tracked budgets for all marketing initiatives and provided regular updates.
Communications and Marketing Specialist
PartnerOne Capital
Montreal
08.2019 - 09.2020
- Boosted brand visibility by 80% through integrated marketing strategies, digital communications, and targeted content.
- Developed and executed an effective content distribution strategy, resulting in a 75% increase in brand recognition and reduced costs.
- Integrated marketing automation tools including Google Tag Manager and Zapier to streamline operations.
- Developed content strategies and sales enablement materials that supported the sales team, contributing to a 30% improvement in lead conversion.
- Organized 10+ quarterly webinars, generating 150+ MQLs, and 100+ SQLs, leveraging Zoom and BrightTALK.
- Executed, monitored, and managed budgets for all online and offline advertising campaigns.
- Liaison with external agencies for seamless execution of marketing campaigns, ensuring timely delivery, and alignment with brand objectives.
Sr. Marketing Specialist
Make Your Brandz
Delhi
01.2018 - 02.2019
- Created engaging content and optimized websites for SEO, leading to increased organic traffic
- Managed paid social media campaigns and organic social strategies on platforms like Instagram, Pinterest, and Facebook
- Implemented on-page SEO techniques and keyword research to improve search engine rankings
- Analysed the latest trends & market research to derive a strategic communication strategy
Education
Digital Marketing Masters Programme -
EduPristine
04.2021
Masters of Arts -
Indra Gandhi National Open University
12.2016
Bachelor of Arts -
Delhi University
04.2013
Skills
- B2B and B2C marketing
- Digital and influencer marketing
- Project Management
- Email marketing (Mailchimp, Zoho, ActiveCampaign)
- Account-Based Marketing (ABM)
- Content Creation & Management
- Lead generation
- Google Ads/SEM
- AdobeCanva
- WordPressAEM
- SEO (on-page and off-page)
- Communication Skills
- Partnerships and collaborations
- Data Analysis (GA, SEMRush, AHREFS)
- Budget Management
- CRM management
- Social media marketing
Certification
- Content Marketing and SEO Fundamentals - Hubspot
- Google Ads: AI Google, Shopping ads, Mobile certification, Video certification, Display certification, Search ads, Ads fundamental.
- Lean Six Sigma Black Belt - SSGI
References
References available upon request.
Websites Portfolios Profiles
LinkedIn, https://www.linkedin.com/in/parul-parashar3/
Timeline
Digital Marketing Specialist
Midea
01.2022 - Current
Marketing Manager
StrongBox Data Solutions
10.2020 - 12.2021
Communications and Marketing Specialist
PartnerOne Capital
08.2019 - 09.2020
Sr. Marketing Specialist
Make Your Brandz
01.2018 - 02.2019
Digital Marketing Masters Programme -
EduPristine
Masters of Arts -
Indra Gandhi National Open University
Bachelor of Arts -
Delhi University
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