P. Arul Prasad

Committed College Professor with 19 + years of experience in academic landscape, including student evaluation and creative teaching methods implementation. Eager contributions to assist student development. Hands-on approach to cultivating curriculum and challenging in-classroom projects.

Ø Able to handle any subjects related to Human Resource, Marketing and Finance

Ø Guiding M.com , MBA and PhD wards.

Ø Co-Guide for Ph.D candidate in Management Annamalai University

Ø Co-Ordinator for M.Com Internship Training and Project 2015-16 & 2022-23.

Ø Alumni Co-Ordinator

Ø Member - Placement cell

Ø Member – institution Innovation Council

SEMINAR / CONFERENCE – INTERNATIONAL LEVEL

SEMINAR / CONFERENCE / WORKSHOP – NATIONAL / STATE LEVEL

1. Presented a Paper entitled “ Economic and Human Development Indices: A cross study between India and China” Association of Economists of Tamilnadu, 27-28thJanuary 2007.

2. Participated in the national Conference on “E-Commerce and its impact in present scenario”D.K.M.College, Vellore, 3rdFebruary 2007.

3. Presented a Paper entitled “ Comparative study on Consumer Awarness among Males and Females of trichirapalli town” Annamalai University, 27-28th March 2009. TANSCHE Sponsored.

4. Presented a Paper entitled “ A Study on Working Women’s Perspective of Vegetable Vending – How fresh? , Dhanalakshmi Srinivasan College of Arts and Science for Women, 24th September 2009.

5. Participation certicificate in the workshop on recent software developments in statistical applications- 9th March 2009.

6. Participated in the State level seminar on “Career Development”, K.M.G. College of Ats and Science, Gudiyattam, 8thOctober 2009.

7. Presented a Paper entitled “ Ethical Implications of HR Practices” Annamalai University, 15th December 2010.

8. Presented a Paper entitled “ Growth of Organisational Development in India” Adaikalamatha Institute of Management, Thanjavur, 28th January 2011.

9. Presented a Paper entitled “ Brand Image and Factors Influencing in Consumer purchase Behaviour ” Adaikalamatha Institute of Management, Thanjavur, 28th January 2011.

10. Presented a Paper entitled “ Investment in Investor’s Behaviour” Holy Cross College, Tiruchirappalli, 4-5th March 2011. UGC Sponsored.

11. Presented a Paper entitled “ Brand performance Differentials between Firms via innovation and marketing” Annamalai University, 10th March 2011. UGC Sponsored.

12. Participated in the workshop on research methods – Part of Staff Developmet Programme , 11-12th December 2009.

13. Participated in National level Faculty Development Programme, 6th April 2018.

14. Presented a paper entitled “ Health Sector Vision” Indian Council for Medical Research Sponsored (ICMR), 7&8March, 2019.

JOURNAL PUBLICATIONS / BOOK PUBLICATIONS

1. INNOVATIVE MANAGEMENT PRACTICES , Brand performance Differentials between Firms via innovation and marketing, ISBN : 978-81-920303-5, March 2011.Page no 76-81.

2. SELP Journal of Social Science , A study on Employee Satisfaction with special refernce to LOTTE confectionary Pvt Ltd. Cuddalore, Volume –IV, Cctober-December 2013, ISSN: 0975-9999.Page no 24-26.

3. RESEARCH EXPLORER: A Study on Quality of Working Condition with Special Refernce to Neycer India Limited Vadalur, Volume II, November 2013, ISSN: 2250-1940.Page no 306-307.

4. The Global Leviathan- Managing Finance, Investment and Trade, Impact of Various Qualitative and Quantitative factors on FDI, ISBN:978-93-81992-10-4,2014.Page no 13-20.

5. International Journal of Multidisciplinary Educational Research: A study on Occupational Stress management in selected private banks in villupuram. Volume 3, Issue 4(1) april 2014, Impact Factor 2.735, ISSN: 2277-7881, Page no 122-128.

6. International Journal of Business Intellegence & Innovations: A Study on Green Marketing and its Impact on Consumer Behaviour with Special refernce to Cuddalore District.ISSN:2348 4705 Volume1, Issue 2 ,October 2015, Page no 13-14.

7. International Journal of Management and Social Science Research Review: HR Managers through Emotional Intelligence Implementing to Skills Training, November 2015 Issue, ISSN: 2349-6738.Page no 63-65.

8. International Conference on Innovative marketing Strategies for Sustainable Growth : Social Marketing,September 2015,Volume II ,ISBN 978-93-85477-14-0.Page no 361-364.

9. Singaporean Journal of Business, and Mangement Studies ( SJBEM):A Study of Investors Attitude towards Mutual fund with special reference to Investors in Puducherry, volume 5, No.6, 2017, ISSN: 2301-3621.

10. St. Joseph’s Journal of Humanities and Science(SJJHS): Comparitve Study of Consumer Awarness among Males and Females of Cuddalore Town, Volume 4,Issue 2, August 2017, ISSN: 2347-5331.

11. Awarness of Post Covid 19: Effects of Business and Exploration,pp. 152-173. Pondicherry Academic Researchers Academy, 2021, ISBN:978-93-89507-84-3.

12. Elementary Education online ( Scopus) : Service Quality Impacts on Customer Brand Equity in Telecommunication Industry , Vol 20 (Issue 4): pp. 2615-2621 May 2021, ISSN : 1305-3515.

13. International Journal of humanities, Law and Social Sciences: (UGC Care Listed Journal) A study on Passenger satisfaction towards Chennai Metro, Vol. IX, Issue I No.3: pp 129-136 February 2022, Kanpur Philosophers ISSN 2348-8301.

14. Corporate Risk Management, Compliances and Ethics : Wisdom India Publications, ISBN-13 ‏ : ‎ 978-8195978632

15. Principles and Practices of Auditing : Wisdom India Publications,

ISBN-13 ‏ : ‎ 978-8195875290

16. Digital marketing:Univeral Research Academy ISBN : 978-81-964689-4-1

Dr. P. Arul Prasad   

M.Com, M.Phil, Ph.D, M.B.A.,

Assistant Professor  Phone : +91- 9600538201

St. Joseph’s college of Arts and Science ( Autonomous) E-mail id: meetapsjc@gmail.com

Cuddalore-607001.   Nationality : Indian