Parul Rastogi
New Delhi
Summary
Dynamic marketing operations leader with extensive experience at Oxford University Press, driving business process improvements and team performance. Proven expertise in SAP S4/HANA and SharePoint administration, successfully managing cross-functional projects and enhancing operational efficiency. Recognized for fostering collaboration and delivering impactful results in fast-paced environments.
Overview
7
7
years of professional experience
Work History
Team Lead, Marketing Operations
Oxford University Press
05.2023 - Current
- Leading 8-10 Marketing Operations Assistants through the day-to-day delegation and supervision of tasks, workload management ensure team members are motivated to execute their work and feel supported.
- Recruiting and training MO assistants, planning their tasks and performance management.
- Ensuring adequate skills are in place to fulfil BAU needs as executed by the team for all Academic Marketing teams, contribute to individual performance management as needed.
- Independently resolving ad hoc issues and queries raised by the Marketing Operations team as well as the Academic Marketing teams, escalate the resolution of these issues as needed.
- Maintaining documentation and resources that describe Marketing Operations processes and responsibilities, internally publicize these documents where helpful to do so.
- Sales collateral (e.g. New Titles Catalogues, Sales Pack, Book Buyer’s Guide, Order forms) describing forthcoming publishing is regularly created and supplied to Academic Sales teams.
- Efficiently handle and resolve queries from authors, ensuring timely and accurate responses.
- Extensive experience working with global teams based in the UK and the US, collaborating effectively across different time zones and cultural contexts.
- Working on Cloud CMS for managing uploads of Supporting Title Documents and Catalogues at oxford University Press.
- Working on SAP S4/HANA for invoicing/ PO generation/ Material oversee and tracking sales orders.
Senior Executive, Marketing Operations
McGraw Hill Education
05.2022 - 05.2023
- Developed monthly book announcements, including product information for new titles.
- Managed website content and updated metadata for all new titles using Oracle.
- Updated existing titles with the latest available information.
- Utilized Salesforce to refresh product-related data for sales team.
- Established comprehensive product repository on SharePoint for all active titles within firm.
Marketing Operations Assistant
Oxford University Press
05.2021 - 05.2022
- Evaluated and responded to requests for gratis review copies from academic journals and other media.
- Issued successful requests for fulfillment and recorded them centrally.
- Assessed opportunities to nominate OUP titles for awards and responded accordingly.
- Provided gratis copies for fulfillment and documented these centrally as needed.
- Answered queries regarding presentation of OUP titles on public websites and implemented corrective actions promptly.
- Created and distributed sales collateral, including sales sheets and AI materials, to Academic Sales teams.
- Managed global databases such as Vital Source and Amazon Vendor Central, ensuring familiarity with A+ Content and Co-op Invoices.
- Supported team activities through reporting, exception policy management, and updates to Standard Operating Procedures.
Assistant Manager, Client Services
Maners Events & Promotions Pvt. Ltd.
04.2019 - 03.2020
- Coordinated and managed various BTL campaigns and promotions to enhance brand visibility.
- Planned schedules and delegated assignments to efficiently meet client demands.
- Executed and supported local events while adhering to strict budget constraints.
- Strengthened merchandising and promotion strategies to boost engagement and ROI.
- Served startups including Swiggy, Zomato, SuperDaily, Nearbuy, Grofers, and True Basics.
Executive, Client services
Workaholics Event Solutions Pvt. Ltd.
03.2018 - 04.2019
- Managed event logistics and operations including support staff, vendor services and volunteers.
- Co-ordinated schedules and timelines for all events.
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, Inquiries, resourcing, risk mitigation, and proposal development for various events.
- Evaluated existing plans, processes, and events planning services to identify opportunities for improvement.
- Events handled- Corporate Family day, Conferences, Annual Day, Partner’s Day, Dealer’s Meet, Seminars for clients like AkzoNobel, TCS, Nerolac, Coca-Cola, Honda etc.
Education
Digital Marketing
Digital Vidya
06.2022
PGDM - Corporate Communication and Events Management
Apeejay Institute of Mass Communication
06.2018
Bachelor of Arts - English Hons.
Motilal Nehru college, Delhi University
01.2016
Cambridge Foundation School, CBSE
01.2013
Skills
- Business Process Improvement
- Cross- functional work
- SharePoint Administration
- SAP S4/HANA
- Cloud CMS
- Salesforce usage
- Team leadership
- Performance management
References
Available on request
PROFESSIONAL COMPETENCIES
- Proactively stay ahead of marketing technology best practices, strategies, and industry standards
- Excellent familiarity with business communications procedures and practices
- Superior grasp of advertising marketing and presentation strategies
- Exceptional skills in Microsoft Office including PowerPoint Excel Outlook and Word.
- Sound oral and written communication skills
- High time management and organizational abilities.
PERSONAL COMPETENCIES
- Team Management and ability to work under strict timelines and budgeting.
- Vendor Management.
- Excellent communication skills and ability to present complex information in easy-to-understand format.
- Business process improvement.
- Multi-tasking, planning, communicational, and public speaking, and Organizational Skills
Timeline
Team Lead, Marketing Operations
Oxford University Press
05.2023 - Current
Senior Executive, Marketing Operations
McGraw Hill Education
05.2022 - 05.2023
Marketing Operations Assistant
Oxford University Press
05.2021 - 05.2022
Assistant Manager, Client Services
Maners Events & Promotions Pvt. Ltd.
04.2019 - 03.2020
Executive, Client services
Workaholics Event Solutions Pvt. Ltd.
03.2018 - 04.2019
Digital Marketing
Digital Vidya
PGDM - Corporate Communication and Events Management
Apeejay Institute of Mass Communication
Bachelor of Arts - English Hons.
Motilal Nehru college, Delhi University
Cambridge Foundation School, CBSE
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