Parul Sharma
Mumbai
Summary
Dynamic marketing leader with extensive experience at Lockton India, excelling in brand management and digital marketing. Proven track record in orchestrating impactful campaigns and corporate events, enhancing stakeholder relations. Adept at contract negotiation and driving engagement, consistently delivering measurable results and elevating brand visibility across diverse platforms.
Overview
11
11
years of professional experience
Work History
Deputy Vice President - Marketing & Communications
Lockton India Insurance Broking and Advisory Private Limited
Mumbai
05.2024 - Current
- Developed and implemented marketing strategies to enhance brand visibility.
- Coordinated promotional campaigns across various digital platforms.
- Collaborated with cross-functional teams to align marketing initiatives with business goals.
- Created compelling content for newsletters, blogs, and website updates.
- Organized events and trade shows to promote products and services effectively.
- Managed relationships with external vendors providing marketing-related services.
- Assisted in the preparation of budgets and monitored expenses related to marketing initiatives.
- Collaborated with internal teams to design effective marketing materials such as brochures, flyers, posters.
- Created press releases to promote company news stories and updates.
Manager - Marketing
Aditya Birla Insurance Brokers Limited
03.2023 - 04.2024
- Led the implementation of new brand guidelines following a recent Brand refresh, ensuring alignment across all organizational activities.
- Managed all aspects of social media channels, implementing strategies to increase engagement and brand presence.
- Implemented a performance-driven approach to SM engagement by setting measurable targets for the SM agency.
- Crafted and managed social media content tailored for the leadership team within the organization, ensuring alignment with strategic objectives & maintaining a personal brand image.
- Led the marketing team through crucial audits (ISO 9001| ISO 27001 | Risk Assessment) focusing on identifying gaps and implementing necessary corrective measures.
- Spearheaded content development efforts, creating compelling and targeted content for various platforms and segments.
Manager - Communications
Bharti Axa Life Insurance
02.2022 - 10.2022
- Orchestrated end-to-end marketing campaigns from conceptualization to execution, driving visibility & growth.
- Conceptualize and execute corporate webinars & knowledge series with Leadership teams across functions.
- Planning & execution of Brand events & corporate decks to support central & Sales functions.
- Liaise with respective agencies & internal functions to onboard Brand ambassador for the organization.
- Launched an exemplary initiative that showcased exceptional performance, namely 'Bharti AXA Books of Records' to recognize high-performing individuals/teams Pan India.
Assistant Manager
TATA AIA Life Insurance
04.2019 - 07.2021
- Conceptualized and executed various thought provoking campaigns for lead generation for Distribution channel. (Last digital campaign leads : 30k PAN India)
- Planned & executed various international events during the tenure for Leadership, agents & employees.
- Crafted and managed social media content tailored for the leadership team within the organization, ensuring alignment with strategic objectives & maintaining a personal brand image.
- Developed & executed digital communication strategy for advisor recruitment projects.
- Built new projects and managed them end to end in collaboration with PAN India Sales teams and other relevant functions.
Manager I
ICICI Prudential Life Insurance
06.2015 - 10.2018
- Managed R&R communication and sales strategy promotional drive for Bancasurance channel, overseeing its planning, execution and evaluation to support sales functions and achieve targets.
- Developed and curated communication strategies and content for various projects and campaigns ensuring consistency in brand messaging.
- Support the Marketing and Digital teams to increase project visibility, viewership and engagement with the target audience.
- Acted as a primary point of contact for diverse marketing initiatives, ensuring seamless coordination and communication across functions.
- Utilized creativity to craft compelling sales communications and support brand presentations for the CEO and CDO enhancing the brand image and driving stakeholder engagement.
Education
PGPM - Marketing (Major), Finance (Minor)
IBS Business School
Mumbai03.2015
B.COM -
St. Xavier's College
Jaipur05.2013
Skills
- Brand management
- Stakeholder relations
- Corporate Events
- Campaign management
- Contract negotiation
- Digital marketing
Timeline
Deputy Vice President - Marketing & Communications
Lockton India Insurance Broking and Advisory Private Limited
05.2024 - Current
Manager - Marketing
Aditya Birla Insurance Brokers Limited
03.2023 - 04.2024
Manager - Communications
Bharti Axa Life Insurance
02.2022 - 10.2022
Assistant Manager
TATA AIA Life Insurance
04.2019 - 07.2021
Manager I
ICICI Prudential Life Insurance
06.2015 - 10.2018
PGPM - Marketing (Major), Finance (Minor)
IBS Business School
B.COM -
St. Xavier's College