Summary
Overview
Work History
Education
Skills
Websites
Hobbies and Interests
Timeline
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PARUL SINGH

Summary

Dynamic Account Manager at Amazon Ads with a proven track record at Amazon, excelling in client relationship management and advertising strategy development. Expert in driving campaign performance and upselling solutions, I consistently deliver high ROI while fostering cross-functional collaboration to achieve client objectives. Passionate about leveraging data-driven insights for impactful results.

Overview

11
11
years of professional experience

Work History

Account Manager

Amazon
01.2020 - Current
  • Managed relationships with top UK self-service advertisers like Coca-Cola, Apple, and L’Oréal, offering personalized support and building strong partnerships.
  • Led full onboarding process for new clients, provided product training, and offered ongoing advice to help them succeed on the platform.

    Held regular monthly and quarterly review meetings with client leadership to discuss performance and growth strategies.

    Launched a pilot program to support client onboarding when PSC (Partner Support Center) resources were unavailable.

    Currently working on Prime Video Guaranteed and Non-Guaranteed deal setups for Large Customer Sales (LCS) clients, ensuring smooth execution and satisfaction.

    Supporting third-party (3P) deals initiative to help scale self-service advertising.

    Collaborating with Tech and Product teams to improve internal processes and develop tools for a more unified and efficient support model.

    Providing user stories and feedback to help shape new features that save time and improve the overall client experience.

Regional Account Manager (Native ads)

Times Internet
01.2018 - 01.2020
  • As Regional Account Manager at Times Internet's Colombia Audience Network, I looked at client integration and retention by driving cross-functional sales collaboration.
  • Orchestrated the execution of diverse campaigns, including native ad formats, ensuring optimized performance and providing daily insights to maximize results.
  • Partnered closely with the sales team on pre-sales queries, actively contributing to upselling and cross-selling opportunities to expand client portfolios.
  • Managed key relationships with major brands such as Amazon and Dell, conducting in-person meetings to strengthen partnerships and align on campaign strategies.
  • By guiding the end-to-end process—from strategy to execution—I consistently delivered high ROI and helped clients achieve their business objectives.

Account Manager

DB digital
01.2017 - 01.2018
  • Managed campaigns across both North and South regions, driving regional revenue growth by crafting tailored media plans that closely aligned with client strategies, ensuring optimized campaign performance.
  • Oversaw end-to-end operations, including setup, delivery, and ongoing optimization for a variety of campaign types.
  • Leveraged data management platforms (DMPs) like Lotame to execute precise audience targeting and expertly set up campaigns using DFP.
  • As the Campaign Manager, I took full ownership of the process—from initial planning and execution to post-campaign analysis—consistently chasing regional revenue goals and delivering measurable results that contributed to overall business growth.

Technical account Manager for AOL/MSN/Huffpost publishers

HP
01.2014 - 01.2017
  • Contributed to AOL's UK premium segment, focusing on inventory forecasting and media planning.
  • Crafted targeted media plans and proposals, ensuring optimal budget allocation and performance metrics.
  • Collaborated with internal monetization teams to implement effective page monetization strategies.
  • Proficient in analyzing marketing strategies and addressing deviations in expected results.
  • Engaged with creative agencies and media partners for campaign execution and performance evaluation.
  • Maintained regular communication with clients and media agencies, addressing technical issues promptly.

Campaign Manager at Google invite media (DV360)

Google
01.2012 - 01.2014
  • Strengthen client relationships at Invite Media/DoubleClick Bid Manager, driving revenue through upselling and renewals.
  • Collaborate cross-functionally to accelerate growth and optimize major campaigns.
  • Manage client relations, oversee campaign performance, and contribute to sales strategies.
  • Conduct regular catch-ups with clients and internal teams, ensuring effective communication and timely campaign analysis.

Education

B. TECH - Eletronics

Lovely professional university
01.2012

Skills

  • Client relationship Management
  • End to end Campaign management
  • Reporting and Google analytics
  • Advertising strategy development
  • Media planning
  • Problem solving and decision making
  • Attention to details
  • Cross functional collaboration
  • Campaign/Performance analysis
  • Presentation and communication skills
  • Team handling/ People-Management
  • Upselling and cross-selling
  • Digital Programmatic Advertising

Hobbies and Interests

  • Cooking
  • Occasional reader
  • Gym/Yoga/Fitness enthusiastic
  • Gardening

Timeline

Account Manager

Amazon
01.2020 - Current

Regional Account Manager (Native ads)

Times Internet
01.2018 - 01.2020

Account Manager

DB digital
01.2017 - 01.2018

Technical account Manager for AOL/MSN/Huffpost publishers

HP
01.2014 - 01.2017

Campaign Manager at Google invite media (DV360)

Google
01.2012 - 01.2014

B. TECH - Eletronics

Lovely professional university

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