Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Parul Singh Acharya

Navi Mumbai

Summary

Motivated Social Media Manager possessing 5.6 years expertise in traditional and innovative online platforms, effective content creation and audience engagement techniques. Performance-driven with meticulous analytical and technical skill sets.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Digital Marketing Freelancer

Freelancing
Navi Mumbai
03.2023 - 01.2024
  • Planned and executed paid search campaigns on Google AdWords and other ad networks.
  • Optimized shopping cart experience or website conversion rates against key performance indicators.
  • Designed visual and graphic images to use on multiple platforms.
  • Directed design, writing and production of page content to fulfill project demands and satisfy customer needs.
  • Provided timely, courteous, and knowledgeable responses to information requests.
  • Implemented security measures such as SSL certificates to protect confidential information on the website.
  • Utilized digital marketing tools such as Google Analytics, AdWords, and HubSpot CRM to track key metrics related to lead quality and quantity.

SENIOR DIGITAL Marketing EXECUTIVE

Get Virtual Services
12.2018 - Current
  • Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement
  • Social media channels: Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn
  • Planned and instituted a social media marketing plan for Clients
  • Increased customer engagement through social media
  • Used Canva to create and print marketing materials, including product reviews, press releases, and ads
  • Created, monitored and managed e-mail marketing campaigns via MailChimp to engage with their potential employees
  • Discussed SEO needs and optimized strategies for short- and long-term campaigns
  • Developed marketing content such as blogs, promotional materials and advertisements for social media
  • Designed, created and managed web-based ad campaigns
  • Provided digital marketing solutions to various businesses
  • Successfully creating must-follow social media feeds
  • Monitored online presence of the company's brand to engage with users and strengthen customer relationships
  • Analyzed and reported social media and online marketing campaign results.

DIGITAL MARKETING EXECUTIVE

Etouch Systems Pvt Ltd.
04.2017 - 11.2018
  • Improved page content, Google Adwords, used Google keywords evaluating tool, and branding to achieve search engine optimization goals
  • Analyzed and optimizing the content given by clients
  • Identified target market and key segments through in-depth analysis of markets and related trends
  • Employed social media strategies to promote companies' products and services
  • Planned and oversaw the organization's promotion activities specifically linked to its web presence
  • Creation, management and monitoring of multiple YouTube, Facebook, Twitter and company web sites.

Education

PG Diploma - Advanced Computing

CDAC ACTS
06.2016

Bachelor of Engineering Technology - Information Technology

BHILAI NAIR SAMAJAM SCHOOL
08.2014

Skills

  • Content and digital asset management
  • Search engine optimization expertise
  • Strategic planning
  • Social media management
  • Online marketing strategies
  • Digital marketing
  • Graphic design
  • Goal planning
  • Customer demographics
  • Click Funnel
  • Research methods

Certification

Certified in "Digital Marketing" and trained under the guidance of experts.

Languages

English
First Language

Timeline

Digital Marketing Freelancer

Freelancing
03.2023 - 01.2024

SENIOR DIGITAL Marketing EXECUTIVE

Get Virtual Services
12.2018 - Current

DIGITAL MARKETING EXECUTIVE

Etouch Systems Pvt Ltd.
04.2017 - 11.2018

PG Diploma - Advanced Computing

CDAC ACTS

Bachelor of Engineering Technology - Information Technology

BHILAI NAIR SAMAJAM SCHOOL

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Parul Singh Acharya