Parul Srivastava
Hyderabad
Summary
Dynamic Solutions Consultant at PegaSystems with a proven track record in customer relationship management and product evangelism. Successfully led onboarding processes, enhancing customer satisfaction and driving product improvements. Skilled in technical requirement design, I thrive on delivering tailored solutions that empower clients to maximize their investments.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Solutions Consultant
PegaSystems
Hyderabad
08.2024 - Current
- Established strong relationships with clients through regular communication and follow-up activities.
- Worked closely with all teams to create content that educates customers about our services.
- Led customer onboarding processes, ensuring smooth transition and high satisfaction levels.
- Planned and led team meetings to review business results, and communicate new and ongoing priorities.
- Researched new technologies and initiatives to improve customer experience.
- Identified areas where current products are not meeting expectations or could be improved upon.
- Compiled customer feedback for cross-functional departments to improve product or service features.
- Implemented customer feedback loops to gather insights and improve products and services.
- Advocated for customer needs within the organization, driving product improvements.
Associate Staff Engineer
Nagarro Pvt Ltd
06.2022 - Current
- Planned and conducted requirements elicitation meetings with the business to collect functional and non-functional requirements related to the client's Salesforce technology enhancement and initiatives.
- Conducted brainstorming sessions with the development team to actively involve them during the requirements stage-level analysis.
- Worked towards the preparation of the requirements management plan, business, and functional requirement documents for the data cloud
- Proficiency in using Salesforce Data Cloud to integrate data sources and define relationships within the Customer 360 platform.
- Experience with Salesforce APIs for seamless data exchange between Salesforce Data Cloud and other Salesforce products, like Marketing Cloud.
- Building and maintaining strong relationships with key customer contacts, understanding their technical requirements, and providing tailored solutions.
- Business consulting, requirements gathering, elicitation, and analysis, solution design, gap analysis, risk assessment, and technical documentation.
- Defined the execution strategy for projects, and outlined the scope, resourcing needs, estimations, metrics tracking, assumptions, and constraints.
- Coordinated the strategy and plan with managers and onshore stakeholders.
- Analyze analytics and usage data metrics to identify pain points and define solutions for the customers.
- Preparing and presenting regular reports to customers, providing insights, and recommendations for improvement.
Customer Success Specialist
Salesforce.com India Pvt Ltd
10.2019 - 06.2022
- Driving 1:1 expert session, webinars for the customers, helped in various customers with large AOV in MC onboarding and Adoption
- Analyze analytics and usage Data Metrics to identify pain points and define Solutions for the customers
- Working in a client-facing role sharing best practices and helping customers to grow their business who are using Marketing Cloud Growth
- Helping Customers (AOV> $200k) achieve their Business Objective, Goals and Success for Marketing Cloud Metrics by increasing product Adoption and helping them to get the maximum value out of their Salesforce Investment
- Exceptional communication, collaboration & team building skills with proficiency at grasping new technical concepts quickly and utilize the same in a productive manner
Senior Software Engineer
Mindtree Ltd
01.2016 - 10.2019
- Responsible for the coordination of in-product and email campaigns. Create in-product campaigns to promote productivity and entertainment apps for the Microsoft Store on Windows.
- Ensure campaigns are segmented appropriately, based on business needs.
- Conduct A/B and multivariate testing on campaigns. Create monthly category performance reports.
- Work in the execution process of seasonal campaigns within the Windows App Store.
- Curate the merchandising calendar for the Windows App Store based on app promotional sales, updated sales, and number of downloads.
- Lead weekly meetings to discuss upcoming app sales, app programming in the Windows and Xbox App Store, and major app launches from managed partners.
- Work with app partners to curate CRM emails and monthly newsletters to increase sales and awareness of upcoming promotions.
- Strong abilities in software testing, including setting up a test environment, creating test scripts/cases, executing tests, defect tracking, and metrics updates using various tools.
- Experience in creating Power BI reports for the various test passes.
- Documenting, tracking, and communicating test plans, test results, analysis, and unresolved problems.
- Experience in UI Automation (MITA tool used for UI Automation).
- Able to deliver high-quality work consistently through efficient time management and self-motivation.
- Exceptional communication, collaboration & team building skills with proficiency at grasping new technical concepts quickly and utilize the same in a productive manner
Education
Bachelor of Technology - Computer Science
BBDNIIT
Lucknow06-2015
Skills
- Product evangelism
- Financial acumen
- PoC demonstration
- Proposal development
- Training curriculum design
- Technical requirement design
- Customer relationship management
- Stakeholder management
Certification
- Salesforce Certified Business Analyst
- Salesforce Certified Administrator
- Salesforce Certified Marketing Cloud Email Specialist
- Salesforce Certified Marketing Cloud Administrator
- Completed SQL for Data Science Course
- Mindtree Certified trainings for Agile Methodology
Timeline
Solutions Consultant
PegaSystems
08.2024 - Current
Associate Staff Engineer
Nagarro Pvt Ltd
06.2022 - Current
Customer Success Specialist
Salesforce.com India Pvt Ltd
10.2019 - 06.2022
Senior Software Engineer
Mindtree Ltd
01.2016 - 10.2019
Bachelor of Technology - Computer Science
BBDNIIT
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