Summary
Overview
Work History
Education
Skills
Websites
Certification
Accomplishments
Skills Utilize with AI
Contact
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PARV NAULAY

PARV NAULAY

Digital Marketer | Performance Marketer | Growth Hacker | Data-Driven Strategist

Summary

Digital Marketer with over years of experience in developing and executing successful digital marketing strategies. Adept at combining analytical insights with creative thinking to achieve measurable business outcomes. Proficient in SEO, Data Analysis –GA4 & GTM–, Social Media Management, Email marketing and PPC advertising.

Overview

6
6
years of professional experience
5
5
Certification

Work History

Senior SEO Analyst (Growth Hacker)

Griffon Webstudios
02.2024 - Current
  • Organic search engine optimization work on a global network of large sites.
  • Developed and managed internal linking strategies to enhance site navigation and authority.
  • Used Google Analytics, Search Console, and SEO tools – Ahrefs, SEMrush) to track performance. Generated data-driven reports and recommendations for continuous improvement.
  • Monitored and improved domain authority and link-building efforts.
  • Conducted competitor analysis to identify content gaps and opportunities.
  • Technical SEO – Improve website performance, including page speed, mobile-friendliness, schema markup, XML sitemaps, and indexability.
  • Optimized website structure, meta tags, headings, and content for SEO best practices.
  • SEO Audits & Reporting - Perform regular SEO audits, identify issues, and implement corrective actions. Provide performance reports using tools like Google Analytics, Search Console, and SEMrush.
  • E-Commerce SEO – Optimize product pages, category pages, and schema for online stores to increase visibility and conversions.
  • Developed and maintained reporting dashboards for real-time performance tracking, enhancing team responsiveness.

Digital Marketing Specialist

Vrhunec Pvt Ltd
09.2022 - 01.2024
  • Created & Implemented Organic Search Strategies & Executed SEO Campaigns.
  • Project Management: Build, plan, and implement the overall digital marketing strategy for E-commerce & Lead Generation Projects.
  • Utilized Looker and Google Analytics to monitor campaign performance, driving a 10% decrease in bounce rates.
  • Implemented advanced targeting and retargeting strategies that reduced CPA by 20%, while increasing conversion rates by 15%.
  • Team Leads: Lead, supervise, and motivate members of the digital marketing team.

Digital Marketing Executive

Gapple Solutions
02.2020 - 09.2022
  • Analyzed performance data across multiple digital channels, identifying trends that informed strategic decisions.
  • Handle Technical SEO, ON Page SEO, OFF Page SEO & Local SEO.
  • Designed and executed a landing page optimization strategy that lifted conversion rates by 18%.
  • Design optimization strategy that includes current status, business needs, competitive analysis, keyword research, content, and linkbuilding plans.

Associate Analyst

GlobalLogic
Gurugram
05.2019 - 01.2020
  • Perform Data Correction, Data Cleaning & Data Analysis.
  • Created visually impactful dashboards in Excel and google spreadsheets for data reporting.
  • Communicate and participate on project forums.
  • Coordinate with different functional teams to implement models and monitor outcomes.

Education

Master of Business Administration - undefined

Lovely Professional University
03.2022

Bachelor of Technology - C.S.E

Amritsar college of Engineering & Technology
05.2018

Skills

  • SEO tools
  • SEMrush
  • Ahref's
  • Moz
  • Uber suggest
  • Screaming Frog SEO Spider
  • Surfer SEO
  • Clear scope
  • Yoast
  • Rank Math
  • Google Ads
  • Bing Ads
  • Google Merchant Center
  • Meta Business Suite
  • LinkedIn Campaign Manager
  • Mailchimp
  • Klaviyo
  • Shopify
  • BigCommerce
  • Woo Commerce
  • Magento
  • Google Analytics
  • GA4
  • Google Search Console
  • GSC
  • Google Tag Manager
  • GTM
  • Data visualization
  • Tableau
  • Power BI
  • Looker Studio
  • Hotjar
  • Microsoft Clarity
  • Conversion rate optimization
  • CRO
  • SQL
  • Database querying
  • Excel
  • CRM platforms
  • HubSpot
  • Salesforce

Certification

  • Advanced Google Analytics GA4, Google
  • Google Ads certifications, Google
  • Google Digital Marketing & Ecommerce Professional Certificate, Google
  • SEMRUSH SEO Toolkit Course, SEMRUSH
  • SQL, Udemy

Accomplishments

  • Traffic Growth, Increased website traffic by 30% within six months through optimized SEO strategies.
  • Bounce Rate Reduction, Reduced bounce rate by 10% by implementing targeted content strategies.
  • Conversion Rate Boost, Boosted conversion rate by 18% with improved landing page designs.
  • CPA Reduction, Successfully decreased cost-per-acquisition by 20% while increasing conversion rates.

Skills Utilize with AI

  • AI-Powered SEO Tools
    Experience with AI-enhanced tools like SurferSEO, Frase.io, Jasper AI, and ChatGPT for content strategy, keyword clustering, and content generation.
  • AI-Assisted Data Analysis
    Utilized Google Analytics 4’s AI Insights and Looker Studio (Data Studio) with AI-driven visualizations for reporting and performance analysis.
  • AI Content Optimization
    Leveraged ChatGPT, Jasper, Copy.ai for drafting optimized blog posts, meta descriptions, and ad copies.
  • AI in Social Media Management
    Use of Lately.ai, Ocoya, and Predis.ai to generate social posts, captions, and creative ideas with AI.
  • AI-Powered Ads Management
    Experience with Google Ads Smart Bidding and Facebook Ads Advantage+ Campaigns, utilizing AI for automated bidding and targeting optimization.
  • AI-Driven CRO Analysis
    Implemented AI heatmaps and session recordings via tools like Hotjar AI Insights and Microsoft Clarity
  • AI Tools for Competitive Analysis
    Applied Ahrefs’ AI keyword clustering, SEMRush AI, and Ubersuggest AI features for SEO competitor benchmarking.

Contact

Email Id: parvnaulay12345@gmail.com

Mobile Number: 6283230306

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PARV NAULAYDigital Marketer | Performance Marketer | Growth Hacker | Data-Driven Strategist