Parveen Choudhury

I own the video marketing function at Whatfix, and I played a key role in the Whatfix rebranding campaign

Link for Whatfix videos

• Led and oversaw the creative direction and brand design strategies of the new Whatfix brand for video
• Developed and refined the company's brand strategy, including positioning, messaging, and visual identity
• Provided artistic and creative direction for rebranding exercise, marketing campaigns, and video positioning
• Activated the Whatfix brand refresh by creating scalable, repeatable template assets for video design
• Created scalable video design assets, ensuring consistency across all brand materials
• Collaborated with cross-functional teams to align brand design initiatives with business objectives
• Managed design projects, ensuring on-time delivery and quality standards
• Managed and mentored a team of designers for high-quality design work
• Standardized the video content creation and motion graphics process
• Ideated, scripted, storyboarded, and managed video production
• Create paid performance ads, co-branded customer videos, marketing use-case and industry-specific videos for different functions like SE, PM, CM, and brand awareness campaigns on Hotstar and IPL
• Ensured consistent brand application across all marketing channels and platforms.
• Utilized market trends and target audience statistics to effectively and appropriately market products.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.

Created the Youtube Channel AppDNA to create awareness around low-code.

• Each video has ~50k views (example-Inventory Management App | Creating Custom Online Database Application)
• The channel has continued to bring organic MQLs 5 years since its inception)
• Created Youtube series called "How I built 30 apps in 30 days with low code" showcasing process of building different business apps using low code
• Created tutorials and learning video guides to support entire user journey
• Contributed to organic MQLs through the channel.

Prepared and executed a GTM (Go-To-Market) strategy from scratch for a new product line.

• Identified the product-market fit, analyzed the competitor landscape, and developed a product feature roadmap
• Created the product website, writing landing pages, blogs, user education materials, and marketing communication.

SAP consultant to Johnson & Johnson Gmbh - SAP SD and SAP WM modules.

• Worked on client SAP architecture and developed new functionalities with the help of ABAP development team. Optimized support process to improve SLA by 80%.

Copy edited the book 'Chaos Republic: Reflections on the Indian state' by Imran Hussain, a leading financial advisor and contributor to economic publications.