PARVEEN MANGLA

Dynamic professional with 22 years of expertise in driving business growth and market expansion across diverse sectors. Skilled in strategic thinking, sales promotion, and market development, with a proven track record of delivering high-impact projects. Adept at mentoring and leading large teams to achieve sales targets and activity ratios. Experienced in product positioning, pricing strategies, and fostering business partnerships to increase market share. Proficient in retail commerce, banking services, and supply chain management. A strategic leader with a strong understanding of the banking and insurance industries, passionate about delivering excellence and fostering professional development within the organization.

Steering a robust team at HDFC Bank, my role as Senior Vice President & Zonal Head for Mortgage Banking - Home Loans/LAP encompasses strategic oversight across multiple states. With a focus on expanding our market through diverse channels, including direct branch network of 2000 branches, 200+ DSA partnerships, and 6 virtual HUBs with

700+ sales executives and managers.

Key Responsibilities

• Identified potential areas of growth within existing markets by analyzing sales data patterns.
• Managed a diverse portfolio of accounts, ensuring consistent revenue generation from multiple sources.
• Monitored competitor activity to identify opportunities for market penetration and differentiation.
• Provided regular feedback to senior management on market trends, recommending adjustments to business strategy as needed.
• Led a high-performing sales team to exceed targets and improve overall performance.
• Evaluated sales team performance regularly using established KPIs, providing constructive feedback for improvement.
• Mentored junior sales professionals, fostering a culture of continuous learning and professional development within the team.
• Conducted comprehensive product training sessions for sales staff, enhancing their knowledge and skills.
• Streamlined internal communication processes, improving collaboration among cross-functional teams.
• Organized regular meetings between area/regional managers to share best practices across zones.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.

Handled 520 branches with team size of 14 Territory Heads, 110 SMs and 75 sales officers with Portfolio size of Rs. 5000 crs covering Delhi NCR and Western UP area.

Key Responsibilities

• Conceptualizing and implementing promotional strategies as a part of market development effort.
• Monitoring the sourcing of business from Branch Banking Channel/PBK/DST etc. Reviewing and interpreting the competition after in-depth analysis of market information to fine-tune the marketing strategies and escalate business volumes.
• Recruiting team members and imparting training to them for enhancing their skill levels.
• Mentoring, motivating and guiding team members ensuring sales - business generation and achieving budgeted figures & activity ratio on monthly basis.
• Devising & implementing strategies for product positioning, pricing and product promotion activities.
• Focus on sourcing of Liability Business from existing client, their buyer-suppliers, group concerns and references to make the cost of funds cheaper and increase the profitability of portfolio.
• Making and implementation of strategies for regularization of stress or irregular accounts.
• Driving for High Profitability of the unit by timely weed out or review of low income accounts focus on bundling of x-sell products on new acquisition.
• Frequent drive for new acquisition and channel activation by execution of ON spot sanctions / referral business/working on branch level current account customer base/Probe 42 database etc.
• Resource Level Activation for retail and granular business Achievements
• Developed and implemented a sales strategy that resulted in a 20% increase in regional sales year on year.

Achievements

• Part of Bank's - CEO CLUB Team (Top Talent Program)
• Awarded multiple times by Business Head and Group Head for Exceptional Performance.
• Rated “Key‐Performer with Best Ratings” based on yearly performance consistently 2008 onwards.

External Body Appreciation

• Recognition & Appreciation by Hisar Automobiles Dealers Association for significant market share.
• Recognition & Appreciation by Mayapuri Industrial Association & Okhala Industrial Association for conducting On Support Loan Mela & helping the Industries with knowledge sharing on multiple government schemes for MSMEs.
• Recognition by RBI-Delhi Region for year on year growth in MSME finance in Delhi NCR markets and creating and promoting CGTSME scheme for MSME clients.

Fullerton India was a Joint Venture with Centurion Bank of Punjab Ltd(now HDFC Bank) for sourcing of SME Business.

Key Responsibilities

Handled the SME segment (CC Limits / TL/ LAP / OD / LC / BG /BD, etc. products) for meeting Fee based Income and Interest Income. Generated revenue by selling X-Sell products, i.e. Life Insurance and General Insurance, Transactional Current Accounts from SME customers.

Achievements

• Top 10 RMs PAN INDIA with highest New Customer acquisition QoQ consistently
• Started & developed new geographies in SIRSA, HISSAR territory and established robust and profitable portfolio.
• Managed customer portfolio to ensure timely delivery of products and services, resulting in a zero portfolio attrition.

Key Responsibilities

Recruitment, Training, Motivating of Insurance Agents from free lance markets Meeting Business Targets & recruitment targets.

Achievements

• Received Outstanding Performance Award from National Business Head for maximum generation of references from existing Clients under Customer Referral Program.
• Recipient of Outstanding Performance Award from Regional Business Head for maximum sale of Connect-2-Life Product.
• Merit of winning various prizes in Monthly Schemes for Sales Managers.

Key Responsibilities

• Sourcing of Insurance X sell business through Bancassurance partner Jammu & Kashmir Bank ltd in Bhatinda and Mansa districts.
• Enhanced customer satisfaction with timely follow-ups and personalized service.
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Achievements

PAN INDIA TOP 10 CSO in monthly Business generation in J&K Awarded by J&K Bank's Regional Manager for meeting quarterly target and creating very strong pipeline and faster conversion

Key Responsibilities

Sourcing of Home Loan business in markets of Bhatinda & Surrounding areas Liaison with existing DSAs /Connectors and acquire new DSA. Handled team size of 15 direct sales team members as Team Leader for PL Business in Ludhiana for sourcing Unsecured Business with major focus on Self Employed segments.

Achievements

• Elevated as Team Leader from Executive with in 12 month basis the highest disbursement in core business and cross sell.