Summary
Overview
Work History
Education
Skills
References
Timeline
Generic
Parveen Rajdev

Parveen Rajdev

Group Executive Vice President – Vertical Head- Spectrum Banking- RA Acquisition & Onboarding
Thane,MH

Summary

Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

20
20
years of professional experience
3
3
years of post-secondary education

Work History

Group Executive Vice President – Vertical Head- Spectrum Banking- RA Acquisition & Onboarding

Yes Bank Ltd.
11.2022 - Current

Current Assignment: -

  • Develop and Implement strategic plans and initiatives to drive sales growth and meet revenue targets
  • Develop annual budgets and forecasts for the Spectrum Banking RA Vertical alignment with overall organizational goals
  • Monitor and analyse financial performance, including revenue, expenses, and profitability, and take corrective actions to achieve given target
  • Implement cost control measures to optimize expenses and improve profitability
  • Evaluate existing processes, systems, and resources to identify areas for cost reduction or optimization
  • Develop and implement telesales strategies and campaigns to generate leads and convert them into sales
  • Organize training sessions, workshops, and coaching sessions to enhance the team's performance and productivity
  • Address customer inquiries, complaints, and feedback promptly and professionally to ensure customer satisfaction
  • Ensure compliance with regulatory requirements, company policies, and industry standards.

Deputy Vice President – Regional Business Head – OCC Prime (West & Gujarat Region)

Axis Bank Ltd.
03.2020 - 11.2022

Previous Assignment: -

  • Define Process/ Team goals, targets and align them to meet Organizational Goals.
  • Driving & managing base size of 7 lac+ Prime customer through Digital Relationship Banking model, lead by Unit Head’s, Team Head’s, Training & Quality Manager’s & 350+ Digital Relationship Manager’s for West and Gujarat region.
  • Hiring and capacity planning, talent identification to ensure seamless business operations.
  • Manage overall relationship for set of managed customer for service and cross selling of Banking, Wealth, Health and financial products.
  • Build and enhance resource level skills by providing identified trainings on product and sales with the support of qualified training and quality team.
  • Managing and evaluating the overall functioning of processes, identifying improvement areas & implementing adequate measures to maximise customer satisfaction level.
  • Provide support for and identify opportunities to improve customer service performance through continuous process review and practice evaluation.

Deputy Vice President – Credit Card Payment Business (Telesales Business.) – South 2 Reg

HDFC Bank Ltd.
09.2004 - 03.2020
  • As Zonal Head / DVP– Credit Card Payment Business (Telesales Business) – South Region
  • As Regional Head – OCC & VRM Channel- (PL, TPP & Cards) West Region
  • As Sr. Manager- Sales – Phonbanking & VRM (RA, Life & Health Insurance & Cards) – Delhi
  • As Sales Manager- Personal Loan –Alternate Channel (OCC) - Delhi
  • As Relationship Manager Auto Loan (Dealers & DSA).


Previous Assignment: -

Zonal Head/ D.V.P- Credit Card Payment Business-South2 (Telesales)

  • Driving & managing large team of 200+ Members, including Area Head, Mangers, Asst. Managers, Tele sales Executives & Field sales Executives for South 2 region.
  • Taking care of various sales products i.e. sourcing of Credit Card, Activation, Term Business, Cross selling of Consumer durable and Third Party Products.
  • Providing support to team through presentations, training on product, sales skill training and information on products updates and ensure the same is cascaded to every team member.
  • Setup & streamlining the processes and introduce new & cross sell of other products in the channel to increase productivity and reduce cost.

Region Head – Classic on Phone (VRM – West region)

  • Managed West region for Classic on Phone Unit (VRM Channel).
  • Driven large team of 350+ Personal bankers, Supervisors and Floor Mangers for Managed portfolio customer.
  • Ensure penetration of convenience products as well as deepening of cross sell products like Auto Loan, Home Loan, Life Insurance& Health Insurance products.
  • Managing and evaluating the overall functioning of processes, identifying improvement areas & implementing adequate measures to maximise customer satisfaction level.
  • Managing customer complaints / queries received at the office of the corporate at different levels of Senior Management Cell/Grievance Cell/ Principle Nodal Office/ Managing Director Office.

Asst. Vice President – RSM - Personal Loan (OCC – West Region)

  • Managed team of 100+ Tele Sales Executive for Personal loan business thru Inbound and Outbound leads.
  • Managed Digital DSA like Bank Bazaar/Paisa Bazaar etc. for Personal Loans.
  • Periodic evaluation of the associates and appraising them on quarterly, half-yearly and annual basis. Reviewing daily, weekly, and monthly reports, including Daily call coverage Report, Daily Process Plan, Monthly Productivity and Accuracy Report etc.

Education

IRDA Certified Professional - Insurance

IRDA Certification

Post Graduate Diploma Business Administration-SCDL
Pune
04.2001 - 04.2010

Delhi University
Delhi, India
04.2001 - 04.1995

Skills

Business Development

References

References & documentation shall be furnished as & when required.

Timeline

Group Executive Vice President – Vertical Head- Spectrum Banking- RA Acquisition & Onboarding

Yes Bank Ltd.
11.2022 - Current

Deputy Vice President – Regional Business Head – OCC Prime (West & Gujarat Region)

Axis Bank Ltd.
03.2020 - 11.2022

Deputy Vice President – Credit Card Payment Business (Telesales Business.) – South 2 Reg

HDFC Bank Ltd.
09.2004 - 03.2020

Post Graduate Diploma Business Administration-SCDL
04.2001 - 04.2010

Delhi University
04.2001 - 04.1995

IRDA Certified Professional - Insurance

IRDA Certification
Parveen RajdevGroup Executive Vice President – Vertical Head- Spectrum Banking- RA Acquisition & Onboarding