Summary
Overview
Work History
Education
Skills
CORE SKILLS
Accomplishments
Timeline
Generic

Parvesh Bhatia

Ecommerce Manager
Gurgaon

Summary

Versatile and performance-focused e-commerce professional with over 7 years of experience driving digital growth for premium fashion and lifestyle brands across leading marketplaces and D2C platforms. Adept at orchestrating end-to-end e-commerce functions—including catalogue management, pricing, marketing, logistics, and performance optimisation—while delivering measurable impact in both scale and efficiency. Demonstrated expertise in API-based data integration and catalogue automation, including ERP-to-Shopify workflows, seller panel API fetches, and bulk listing via tools like Zapier and SQL/BigQuery.

Overview

7
7
years of professional experience

Work History

Ecommerce Manager - French Designer Brand

Lecoanet Hemant India Pvt Ltd
05.2023 - Current
  • Lead the complete e-commerce function for the premium fashion brand Genes Lecoanet Hemant across marketplaces and D2C channels.
  • Managed all sales, listings, and content across Tatacliq Luxe, Nykaa Luxe, and Myntra Luxe — including product uploads, pricing strategy, content optimization, and marketplace coordination.
  • Oversaw Shopify Plus site operations, including homepage design, product categorization, collection updates, and merchandising enhancements.
  • Executed API-based integration with ERP to extract product and pricing data, formatted catalogues via Excel, and uploaded structured data onto Shopify to maintain inventory and content accuracy.
  • Ran brand marketing campaigns across WhatsApp and email; drove ₹5L+ in monthly revenue through direct-to-consumer outreach, and influencer-led activations.
  • Monitored daily logistics and order fulfillment across platforms to ensure 100% TAT adherence and SLA compliance.
  • Reported to leadership on digital performance, sales trends, product visibility, and platform-specific growth opportunities.

Ecommerce Manager - Freelance Contract

Fabindia Overseas Pvt Ltd
11.2022 - 05.2023
  • Independently managed end-to-end catalogue operations for Fabindia across multiple marketplaces including Amazon, Flipkart, and Nykaa.
  • Leveraged API integration and Zapier automation to extract structured product data and bulk image links from Fabindia’s D2C website, enabling rapid multi-platform listing at scale.
  • Successfully listed and maintained over 30,000+ SKUs within 6 months, ensuring adherence to platform-specific catalogue standards and taxonomy requirements.
  • Executed PDP enhancements including attribute mapping, description optimisation, and image QC to ensure high-quality consumer experience and compliance.
  • Achieved 91.67% catalogue approval rate, significantly improving product discoverability and reducing rejection cycles.
  • Sole point of contact for catalogue listings, validation, QC coordination, and resolution of listing errors across all internal teams and external platforms.

Assistant Manager - Category

Upscalio India Pvt Ltd
02.2022 - 11.2022
  • Managed end-to-end category operations for four Amazon-first private label brands — GreenSoul, Hestia, Polestar, and Autofurnish — covering catalogue quality, pricing, inventory, and marketplace performance.
  • Led all aspects of catalogue management, including new launches, title/attribute optimisation, content audits, and image QC to ensure high discoverability and platform compliance.
  • Coordinated with tech and operations teams to ensure accurate inventory sync, listing hygiene, and timely resolution of pricing or content errors.
  • Actively contributed to new product development cycles by supporting listing readiness, market research, and pricing benchmarks for upcoming SKUs.
  • Played a central role in the disputes and claims resolution project, achieving a 95%+ resolution rate by collaborating with Amazon support and internal teams.
  • Supported logistics and SLA adherence, ensuring smooth order flow, return handling, and customer satisfaction across high-volume ASINs.

Team Leader - Catalog

Noon Ecommerce
05.2019 - 01.2022
  • Promoted within 6 months from QC Auditor to Team Leader; managed large-scale catalogue operations in a marketplace ecosystem of 10,000+ sellers, mirroring Amazon’s scale in the Middle East.
  • Led API-driven catalogue ingestion workflows, extracting real-time product, inventory, and pricing data from Noon’s seller panel via REST APIs in JSON/XML formats for automated bulk listing.
  • Built data validation and enrichment pipelines on top of API feeds to detect duplicate listings, attribute mismatches, and missing taxonomy — improving first-time approval rates and seller compliance.
  • Used Google BigQuery and SQL extensively to query seller data, audit catalogue inconsistencies, generate visibility reports, and track product-level performance across categories.
  • Oversaw the daily processing and optimisation of 1,000+ SKUs, focusing on PDP enrichment, image QC, content grading, and spec alignment — driving an 80% increase in Renewed category sales.
  • Worked closely with internal product, engineering, and compliance teams to standardise content ingestion, define catalogue hygiene benchmarks, and streamline onboarding across electronics, fashion, and home verticals.
  • Authored internal SOPs and QC processes for catalogue audits, attribute completion, and grading criteria, enabling scalable content governance across marketplace sellers.

Associate - Content Team

Zomato Media Pvt Ltd
04.2018 - 10.2018
  • Handled 100+ vendor and partner content tickets daily via Zendesk for both India and UAE markets, ensuring real-time updates across Zomato’s consumer-facing platforms.
  • Updated and maintained dynamic content such as restaurant menus, deals, blogs, and promotional banners, ensuring accuracy, consistency, and adherence to internal content guidelines.
  • Worked directly with regional account managers and restaurant partners to resolve listing errors, onboarding glitches, and duplicate entries within defined SLAs.
  • Supported the Dubai launch content team, enabling cross-border coordination and faster localisation of partner assets.
  • Conducted periodic content audits to remove outdated assets and improve user experience on the Zomato App.


Education

BCA - Computer Applications Development

Amity University
Noida

12th Non Medical -

DAV Public School
Faridabad

10th -

Ajit Karam Singh International Public School
Chandigarh
04.2009

Skills

  • Spearheaded API-based catalogue ingestion and data extraction across Noon, Upscalio, Fabindia, and Genes Lecoanet Hemant — enabling structured product listing, content validation, and real-time ERP sync across marketplaces and D2C platforms

  • Scaled online sales from ₹10L/year to ₹24Cr/year within 12 months through a combination of pricing optimisation, marketing automation, and catalogue enhancements

  • Independently listed and managed over 60,000 SKUs across Amazon, Flipkart, Myntra, Tatacliq Luxe, and Nykaa using a mix of APIs, Excel automation, and Zapier workflows

  • Improved catalogue approval rates from 79% to 9167%, while reducing rejection cycles and increasing product discoverability through enriched PDPs and attribute mapping

  • Executed performance marketing campaigns across email, WhatsApp, and influencer channels, generating ₹5L in monthly D2C revenue

  • Maintained 24-hour TAT and 100% SLA adherence across order processing, fulfillment, and reverse logistics workflows

CORE SKILLS

Marketplaces: Amazon, Myntra, Nykaa, Flipkart, Tatacliq Luxe, Noon
D2C Platforms: Shopify, Klaviyo, Google Analytics, WhatsApp Commerce
Ops Tools: Zendesk, Excel (Pivot, VLOOKUP), Trello, Slack
Marketing: Performance Ads, Email Retention, Campaign Reporting
Content & Catalog: PDPs, Image QC, Attribute Mapping, A+ Content
Soft Skills: Team Leadership, Training, Reporting, Escalation Handling

Accomplishments

  • Current India Rank 11 FIBA 3X3 Basketball Player
  • Silver Medalist – Kalba Games, Dubai (2022)
  • Silver Medalist – Gatorade FIBA 3x3, Malaysia (2022)
  • Represented Team India – Thai Super League Cup, Thailand (2023)
  • Played in Celebrity-Owned Pro Streetball League – Mumbai (2019 & 2021)

Timeline

Ecommerce Manager - French Designer Brand

Lecoanet Hemant India Pvt Ltd
05.2023 - Current

Ecommerce Manager - Freelance Contract

Fabindia Overseas Pvt Ltd
11.2022 - 05.2023

Assistant Manager - Category

Upscalio India Pvt Ltd
02.2022 - 11.2022

Team Leader - Catalog

Noon Ecommerce
05.2019 - 01.2022

Associate - Content Team

Zomato Media Pvt Ltd
04.2018 - 10.2018

BCA - Computer Applications Development

Amity University

12th Non Medical -

DAV Public School

10th -

Ajit Karam Singh International Public School

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Parvesh BhatiaEcommerce Manager