Parvesh Kumar
Chandigarh
Summary
Over 13 years of experience in IT hardware channel sales, I led strategic initiatives as the Area Sales Manager for North-2 India at Western Digital. My focus was on channel development, market expansion, and driving consistent revenue growth across HDD, NAS, and SSD storage solutions.
Through a collaborative approach to business planning and execution, I have played a key role in ensuring sustained market penetration and customer satisfaction. By fostering strong partnerships and leveraging data-driven strategies, we successfully maintained Western Digital's leadership as the No.1 Brand in the assigned market.
My expertise in customer relationship management, decision-making, and communication has been essential in building trust and achieving business goals. Passionate about delivering value, I aim to continue shaping the IT storage landscape with innovative strategies, and impactful results.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Area Sales Manager
Western Digital
Chandigarh (North upcountry)
01.2014 - 07.2025
- As the Area Sales Manager for Western Digital, I lead strategic business planning and sales execution across North-2 India. My role focuses on driving channel sales growth, strengthening brand positioning, and expanding market presence. I manage IT channel sales and Retail partner, overseeing key partnerships, and consistently delivering revenue growth through targeted strategies.
Key Achievements:
Positioned Western Digital as the No. 1 market leader for over 10 consecutive years, securing a ~60% market share across core product lines.
Established WD SSDs as the No. 1 brand in the region for 6 consecutive years, leading adoption and market penetration.
Surpassed quarterly revenue targets consistently by implementing innovative channel sales strategies and data-driven decision-making.
Expanded and optimized the channel network up to 1000+ partners, onboarding new partners and strengthening relationships with existing SI and retail partners with 120+ active T2/T3.
Developed a high-performance sales pipeline, producing accurate forecasts and driving sustainable business development.
Delivered exceptional partner satisfaction, ensuring timely deliveries, efficient issue resolution, and dedicated support services.
Conducted regular market analysis and competitive benchmarking, providing valuable insights to leadership for strategic planning.
Designed and led training programs to educate channel partners, enhancing product knowledge and enabling stronger sell-through.
Core Competencies:
✔️ Customer-Centric Sales Strategy
✔️ Channel & Distribution Management
✔️ Market Penetration & Share Growth
✔️ Strategic Business Planning
✔️ Stakeholder Relationship Management
✔️ Sales Forecasting & Pipeline Development
Business Development Executive
HG Total Solutions
Chandigarh
07.2013 - 12.2013
- Managed end-to-end sales and marketing operations for Large Format DesignJet Plotters across Chandigarh, Punjab, Haryana, and Himachal Pradesh.
Focused on B2C and channel sales segments to enhance product placement.
Developed strategic partnerships with retailers and direct clients to improve market penetration.
Spearheaded regional sales initiatives, achieving consistent volume growth in sales funnel.
Cultivated strong relationships with major OEM partner Hewlett Packard (HP).
Sales Associate
H&H technologies
Chandigarh
07.2012 - 06.2013
- Managed sales and service operations for Chandigarh and Himachal Pradesh territories, focusing on System Integration solutions including IT hardware such as laptops, desktops, servers, printers, and HP DesignJet plotters. Oversaw corporate and direct sales, while also handling Annual Maintenance Contracts (AMC) and after-sales services.
Education
MBA - Marketing Management
Punjab Technical University
09-2009
Bachelor of Arts - Economics
Himachal Pradesh University
06-2007
Skills
- Channel sales management
- Sales forecasting
- Strategic business planning
- Market analysis
- Partner relationship management
- Customer relationship management
Accomplishments
- Star performer AMJ 2013
- Letter of appreciation for excellent business contribution for FY 2019
- Awarded the LTI program for 2023 to 2026
Certification
- Western Digital Sales Professional 2019
- Miller Heiman Group 2018
- SanDisk Advantage 2017
- WD Certified Sales Expert 2014
Languages
Hindi
First Language
English
Advanced (C1)
C1
Timeline
Area Sales Manager
Western Digital
01.2014 - 07.2025
Business Development Executive
HG Total Solutions
07.2013 - 12.2013
Sales Associate
H&H technologies
07.2012 - 06.2013
MBA - Marketing Management
Punjab Technical University
Bachelor of Arts - Economics
Himachal Pradesh University