Parvez Dange
Mumbai
Summary
Dynamic marketing leader with extensive experience in digital and print sales. Skilled in team leadership, strategic negotiation, and delivering tailored advertising solutions, contributing to significant revenue increases across diverse industry sectors.
Overview
17
17
years of professional experience
Work History
Sr. Manager Marketing- Digital Sales
Way2News
Mumbai,Pune & ROM
12.2024 - Current
- Scaled regional revenue from ₹18 lakhs (2024) to ₹85 lakhs (2025) in Pune and ROM markets within one year of joining, delivering 4.7x growth, excluding the Mumbai business.
- Driving digital revenue growth for Way2News across Pune, the Rest of Maharashtra (ROM), and select Mumbai clients, managing end-to-end sales operations and client relationships.
- Leading regional market expansion by onboarding new advertisers across Banking, Automobile, Education, Retail, Online, and Jewellery categories.
- Managing direct client and agency partnerships, including media planning, negotiations, campaign execution, and post-campaign analysis.
- Developing customized digital media solutions using geo-targeting, audience segmentation, device-based targeting, and regional language content to meet client objectives.
- Led on-ground market development initiatives, including local dealer visits to build recommendations for corporate campaigns, and meetings with zonal offices to pitch event-led, and on-ground advertising properties.
Sr. Manager Marketing- Print Sales
Eenadu Newspaper
Mumbai
06.2016 - 06.2024
- Achieved eight years of consistent growth, progressing from Deputy Manager to Senior Manager, driven by sustained revenue performance and leadership impact.
- Recognized as 'Best Performer' six times, evaluated on rolling six-month performance cycles, with recognition from company ownership, company consultants, and all branch heads.
- Led the BFSI category as Team Leader for four years, simplifying category selling, strengthening client understanding, and significantly improving category revenue and market penetration across AP and TS.
- Sole contributor to successfully selling the Eenadu Championship Cricket Trophy (local IP) to a banking client, creating a benchmark for local event monetization.
- Closed the highest number of Investor Awareness Programs (IAPs) in AP and Telangana, onboarding multiple AMC clients across districts.
- Drove print and digital integrated sales, selling Eenadu Web Portal digital properties to BFSI clients, expanding traditional print relationships into digital revenue streams.
- Handled multiple high-value categories, including BFSI, Automobile, Retail, FMCG, Online & E-commerce, delivering consistent target achievement.
- Conducted interviews, onboarding, and training programs for new joiners, while managing and mentoring teams to deliver on aggressive business targets.
Deputy Manager- Print Sales
Lokmat Newspaper
Mumbai
04.2014 - 06.2016
- Worked closely with the core leadership team and the centralized rate management team to drive business development and strategic sales planning across Maharashtra in Lokmat Newspaper, Lokmat Samachar, and Lokmat Times.
- Achieved annual targets in the first year, successfully onboarding new advertisers in multiple categories.
- Secured key sponsorships for marquee Lokmat properties, including the Lokmat Calendar – Kaldarshikha, the Diwali Special Magazine – Deepotsav, and the Lokmat Maharashtrian of the Year Awards.
- Generated incremental revenue through special-day and thematic properties, such as Hindi Diwas, Farmers' Day, and Vigilance Awareness Week, while working closely with institutional and corporate clients.
- Built strong, long-term client relationships by working closely with advertisers on brand communication, custom content, celebrity- client meets and on-ground activations, helping clients meet both business and visibility objectives.
Manager Marketing - Print Sales
Dinkaran Newspaper (Sun Network Group)
Mumbai
02.2010 - 03.2014
- Progressed from Executive to Manager within four years through consistent performance, strong field execution, and hands-on sales leadership.
- Secured annual advertising deals with major automobile clients, driving 2x–3x year-on-year revenue growth across key auto accounts.
- Played a key role in introducing and monetizing Page-2 inventory for automobile advertisers, successfully expanding premium ad placements starting in 2010.
- Worked closely with the Dinakaran Mumbai Layout & Design team to create innovative ad formats and creative integrations tailored for multiple categorical clients.
- Handled team responsibilities, including training freshers on print space selling, client pitching, and rate negotiations, and building a strong sales pipeline.
Executive- Print Sales
Raj Express Newspaper
Mumbai
06.2009 - 02.2010
- I began my career in print media sales, handling field sales, client visits, and advertiser onboarding across the Mumbai market.
- Supported senior team members in rate negotiations, ad bookings, and coordination with the client, agency, and internal operations team.
- Developed strong fundamentals in client servicing, print ad formats, and regional market understanding, forming the base for future sales leadership roles.
Education
MBA - Marketing
Sinhgad Institute
Mumbai04-2009
Skills
- Digital marketing and print marketing
- Revenue growth
- Client relationship management
- Team leadership
- Negotiation strategies
- Customized advertising solutions
- Market expansion
- Team development
Languages
English
Beginner
A1
Marathi
Beginner
A1
Hindi
Beginner
A1
Accomplishments
Awarded Best Salesperson six times in eight years at Eenadu.
Timeline
Sr. Manager Marketing- Digital Sales
Way2News
12.2024 - Current
Sr. Manager Marketing- Print Sales
Eenadu Newspaper
06.2016 - 06.2024
Deputy Manager- Print Sales
Lokmat Newspaper
04.2014 - 06.2016
Manager Marketing - Print Sales
Dinkaran Newspaper (Sun Network Group)
02.2010 - 03.2014
Executive- Print Sales
Raj Express Newspaper
06.2009 - 02.2010
MBA - Marketing
Sinhgad Institute