Parvez Shaikh
Sales and Marketing professional
C1 302 Sneh CHS Sec-19A Nerul Navi Mumbai,MH
Summary
A passionate and assertive Media Professional with rich marketing & sales experience of over 19 years in Print Media Industry. A versatile Senior Manager specializing and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company.
Overview
2025
2025
years of professional experience
3
3
Languages
Work History
Deputy Chief Manager
Times of India (Bennett, Coleman & Co Ltd)
5 2016 - Current
- Have successfully managed a team to deliver results on goals set by the organization.
- Have given growth in terms of revenue through sponsorship and event activation year on year with excellent team management.
- Managed and renewed national key accounts for Times of India NIE for its print products.
- Successfully onboarded clients for key initiatives of Times of India NIE.
- Mentored junior employees in their respective roles while instilling core values such as integrity, accountability, and professionalism.
- Increased employee retention by fostering a positive work environment through team-building activities and open communication channels.
- Led high-stakes projects from inception to completion, delivering results on time while remaining within budgetary constraints.
- Developed new opportunities in markets while demonstrating leadership to establish priorities, execution of business plan, and the exploitation of business opportunity associated with pipeline of targeted segments.
- Have been instrumental in increasing the growth of Times NIE Edition in various educational institutions present in my target zone through Teachers/Principals.
- Have successfully managed and organized NIE events like Principal's Seminar, Colour Splash, Teacher's Meet pan India through brand tie ups.
- Have brought revenue through sponsorship for the above events by tie with various brands like NPCIL, Walnut Excellence Education, Phoenix Market city, BPCL, Doctrez at school etc for Pan India level
- Actively involved in the ideation process to develop products to ensure that it appeals to the respective target audience
- Interacting with the editorial and advertising team for product improvement
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
- Provided strong leadership to enhance team productivity and morale.
- Held monthly meetings to create business plans and workshops to drive successful business.
- Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
Assistant Manager Corporate Sales
The Indian Express Group
04.2011 - 05.2016
- Developing the presence of The Indian Express Group publications at various target points like Hotels, Airlines & Corporate Clients
- Handled Alliances with Various Corporate Clients such as IndiaBulls, Mayfair Group, Future Group & Various Legal firms like AZB Partners, Desai & Diwanji etc for promotion of Indian Express for their Senior Level Management
- Media Partnership with Top B'school in Mumbai, Goa & Nasik like NITIE, BITS Pilani, NMIMS and Symbioses Nasik
- Handling & Developing Vendor network for the Corporate Clients
Assistant Manager Institutional Sales
Mid Day Infomedia Ltd.
07.2010 - 04.2011
- Handling 5/7 Star Hotels, Corporate clients for promotional activities & sales of Mid Day
- Handling & Developing Vendor network for the Institutional Clients
- Initiating cross promotions & Brand Tie-up with various Café outlets, Specialty Restaurants, fitness centers etc
- Tied up with Brands like Pizza Hut, Barista Lavazza, Naturals Ice Cream for cross promotions
- Initiated sponsor copies distribution in specific area of Mumbai for brands like Kotak Mahindra Bank, ICICI Bank, Mahindra First Choice, Kohinoor Hospital etc
- Worked for sponsorship of copies at the Mumbai Airport through selling space for those copies (Jacket cover, Wrap around or quarter page sticker)
Senior Executive Institutional Sales
The Indian Express Group
10.2008 - 07.2010
- Handling Bschools, 5/7 Star Hotels, Corporate clients for promotional activities & sales of Indian Express and Financial Express
- Handling the promotional campaigns and subscription drives with teams for Indian Express & Financial Express
- Handling & Developing Vendor network for the Institutional Clients
- Organizing B-school events and canvassing for sponsorships through companies
- Organized Promotional events & also organized a range of marketing activities for B-schools in Mumbai
- Organizing Guest lecturers for B-school students
RMD (Result and Market Development) and NIE (Newspaper in Education)
Times of India (Bennett, Coleman & Co Ltd)
06.2005 - 08.2008
- Selling customized copies of the Times NIE Edition to school students through teachers/principals
- Presenting and informing school principals, education inspectors & corporate about the product
- Organizing school events and canvassing for sponsorships through companies
- Organized Promotional events & also organized a range of marketing activities through out the area schools
- Also organized Inter-Intra School events like Quiz competitions & Essay writing competitions in various Schools
- Conducting workshops for students and teachers
- Organizing Various Field trips for students
- Organizing various ground event's for the Times NIE such as Word Quotient, colour splash, Times NIE Star Correspondent etc
- Actively involved in the ideation process to develop products to ensure that it appeals to the respective target audience
- Interacting with the editorial and advertising team for product improvement
Education
MBA - IPR & Banking Law
MGM Law College Affiliated To Mumbai University
Mumbai, India 04.2001 - 2015.01
MBA - Marketing Management
ITM Kharghar
Mumbai, India01-2009
BMS - Marketing Management
S.I.E.S. College of Commerce, Mumbai University
Mumbai, India01-2005
HSC -
S.I.E.S. College of Commerce, Mumbai University
Mumbai, India01-2002
SSC -
St. Xavier's High School
Mumbai, India01-2000
Skills
- Assertive nature
- Strong work ethics
- Effective communication skills
- Strong leadership qualities
- Sound knowledge in Sales & Marketing domain
- Good convincing & negotiating skills
- Operations management
- Organizational development
- Cross-functional team coordination
Personal Information
- Date of Birth: 14/08/1984
- Gender: Male
- Marital Status: Married
Extracurricular Activities
Played Cricket in the D.Y. Patil sports academy Nerul and participated in various cricket tournaments. Participated in inter college carom competition in Jain hind and Xavier’s.
Projectsassignments
- Worked with Eureka Forbs for a promotional Campaign.
- Worked With Citi-Financial Bank for Sales promotional Campaign.
- Worked with Cidco for Market Research Project.
Accomplishments
"I have successfully contributed to the growth of the organization by meeting my Key Result Areas (KRAs) and overseeing the execution of pan-India events, including the Principal Seminar, Colour Splash, and Teacher's Meet. In my role, I delegated tasks, managed cross-functional teams, and coordinated with various departments to ensure seamless event execution and alignment with organizational goals."
Playing cricket, traveling, and listening to music
"I love traveling and listening to music; they help me unwind and provide the clarity I need to effectively execute the tasks at hand."
Timeline
Assistant Manager Corporate Sales
The Indian Express Group
04.2011 - 05.2016
Assistant Manager Institutional Sales
Mid Day Infomedia Ltd.
07.2010 - 04.2011
Senior Executive Institutional Sales
The Indian Express Group
10.2008 - 07.2010
RMD (Result and Market Development) and NIE (Newspaper in Education)
Times of India (Bennett, Coleman & Co Ltd)
06.2005 - 08.2008
MBA - IPR & Banking Law
MGM Law College Affiliated To Mumbai University
04.2001 - 2015.01
Deputy Chief Manager
Times of India (Bennett, Coleman & Co Ltd)
5 2016 - Current
MBA - Marketing Management
ITM Kharghar
BMS - Marketing Management
S.I.E.S. College of Commerce, Mumbai University
HSC -
S.I.E.S. College of Commerce, Mumbai University
SSC -
St. Xavier's High School
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