Hi, I’m
Parvezalam Shaikh
Vapi
Summary
I'm Parvezalam, a Dynamic and results-driven Performance Marketer with over 5 years of experience specializing in driving business growth, particularly in the e-commerce sector. Proven expertise in paid ads, with a focus on Meta and Google Ads. I have worked with brands in various e-commerce niches as well as regional Businesses. I have helped brands generate ROI by using the right marketing strategy through paid advertising.
Overview
5
years of professional experience
1
Certification
Work History
Baheri Consultancy Pvt. Ltd.
Sr. Performance Marketing Manager
02.2023 - Current
Job overview
- Successfully managed and optimized advertising
campaigns with budgets exceeding $10 million annually for a
diverse portfolio of clients across global markets - Drive substantial growth in brands and business revenue by leveraging the power of Meta and Google Ads
- Led a high-performing team of digital marketing specialists,providing strategic direction, mentoring, and performance evaluations, resulting in a 30% increase in team productivity and client satisfaction.
- Implemented advanced tracking and attribution models to measure campaign effectiveness, enabling data-driven optimizations and improving ROI by 25%
- Collaborated with C-suite executives and key stakeholders
to define marketing objectives and develop comprehensive
strategies that aligned with business goals. - Conducted in-depth market research and competitor
analysis to identify growth opportunities and adjust
campaign strategies accordingly - Develop and execute strategies to elevate brand revenue
- Implement A/B testing and data-driven optimization to maximize ROI and minimize ad spend
- Utilize analytics tools such as Google Analytics, Google Ads, and Meta Ads Manager for campaign performance tracking
- Oversee media planning and campaign budgeting, ensuring efficient resource allocation
- Conduct client servicing activities to maintain strong relationships
- Implement marketing automation strategies to enhance customer retention rates
- Direction in designing creative ads for media buying to advertise on Google, Facebook, Instagram, etc.
Bluewolf Marketing
Performance Marketer and Senior Media Buyer
01.2021 - 02.2023
Job overview
- Spearheaded performance marketing campaigns for clients using Facebook & Google Ads Manager for leads & Sales generation and generated the following results
- For a D2C Home Decor client (RuggleUp), generated sales over $16,200 in sales in just a month with RoAS of 5.5 and $100k in total (North America region) using Google ads
- Generated sales for a Real Estate client (Shree Daan Developers), over $1 Million within 5 months by generating leads using Facebook ads
- For a Travel company (Super Travels), generated monthly bookings while maintaining a healthy RoAS of 8 using PPC
- For an Industrial client (New Azad Rolling Shutter), generated leads turned into monthly sales worth CAD 7500 using Google ads
- For a Gym & fitness centre (Aimfit Gym), generated leads with a Cost per Lead (CPL) of just $1.4 using Facebook ads
- Trained & Supervised a team of designers, creative strategists, and copywriters while managing 8-10 clients a month for paid advertising
- Analyzed and tracked data on KPI; prepared campaign reports using Excel, and presented them to senior management & clients every month
- Website designing according to the theme of the brand and marketing it at different time
- Direction in designing creative ads for media buying to advertise on Google, Facebook, Instagram, etc
- To provide a content strategy for content creation and social media marketing to develop the brand's credibility, authenticity, and reliability
- Setting up paid marketing automation such as email, SMS, etc
- Overseeing marketing initiatives for the company, as it is required from time to time.
Bluewolf retail
E-Commerce Executive
04.2019 - 04.2020
Job overview
- Product Management
- Catalogue management
- Ads manager.
Education
Madurai Kamaraj University
Bachelor of Commerce - BCom from Accounting and Finance
01.2019
Skills
- Performance Marketing
- Meta Ads
- Google Ads
- Media Planning & Budgeting
- Team Management Expert
- Google Tag Manager
- Google Analytics
- Campaign Execution
- Marketing Automation
- E-commerce
Certification
- Google Ads Certifications
- Facebook marketing and Advertisement
Timeline
Sr. Performance Marketing Manager
Baheri Consultancy Pvt. Ltd.
02.2023 - Current
Performance Marketer and Senior Media Buyer
Bluewolf Marketing
01.2021 - 02.2023
E-Commerce Executive
Bluewolf retail
04.2019 - 04.2020
Madurai Kamaraj University
Bachelor of Commerce - BCom from Accounting and Finance
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