Parvinder Singh

• Head Outreach Admission Operations, process and Activities with motivated team in align with university Policies.
• Benchmark build Growth in LPUNEST( Lovely Professional University National Eligibility and Scholarship test)Applications to multifold in last 5 years to generate Quality Admissions.
• Targets and Budget Allocation.
• Develop and execute comprehensive marketing campaigns, resulting enrollment ratio which has doubled in last Years.
• Successfully Executed Projects like Transforming Education Awards , Study Grants to Improve long term brand Visibility in Market.
• Spearheaded digital marketing strategies including SEO, SEM, and social media, boosting online engagement.
• Coordinated with academic departments to align marketing strategies with institutional goals.
• Organized and oversaw major university events, including open houses and recruitment fairs, Physical Counseling Sessions drawing attendance of over 15k-20K prospective students annually across North region.

Additional Responsibilities include

• Coordinating & Heading Admission team of Contact center for Online Inbound and Outbound queries.
• Planning Outcampus Offices PAN india during Admission Session (April -July) for Physical Counseling and Admission Processes.
• Training Old and New Staff for University process and Policies related to Admissions and mentoring to enhance their performance and Productivity.

• Define strategy for and develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets.
• Communicate with Customers (Target Student & Parents), management and internal departments to coordinate overall marketing effort in accordance with organisational goals.
• Plan and carry out regional market research and analysis.
• Conduct seminars and workshops to career pathway at Schools, Colleges & Diploma Colleges.
• To coordinate with coordinators, consultants in the target regions like J& K, Delhi, Bihar, Himachal, Jharkhand, UP, Nepal & North East regions.
• Inviting & develop relations with Principals, teachers to encourage students for the admissions in the campus.
• Conduct schools & college visit to allow their students for campus visit.