Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Timeline
Generic

PATHIKRIT MITRA

Bengaluru

Summary

• Delivered the best customer experience in one or more product lines. Created campaigns and pages across the site; measured and analyzed metrics dashboards following traffic, click through, conversion, adoption and other web metrics. New feature launches and site improvements to completion by coordinating with project managers, developers, designers, and peers across the organization.

• Effectively worked for Accenture (2019- 2022), keenly on all categories of ad contents and with maximum quality and productivity to deliver the best results to the company and clients.

• As a team-lead in Digital Marketing with a rental flats and management company (RentMyStay) (2017- 2019), worked on various social media platforms to increase the presence and branding of the company and its products with organic and paid advertisements, to generate maximum revenue for the company.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Site Merchandiser Executive

Amazon
09.2022 - 07.2023
  • Handling design, tracking, merchandising and owned complete responsibility for all campaigns planned across multiple assets from multiple categories
  • This included campaigns from monthly GTM, amazon Key Events, new product/feature launched, cross-category placements, developed and executing Amazon site wide events
  • Designing and executing successful onsite customer experiences
  • Coordinate with design team for creative and call-outs and ensure Pay branding and campaign theme is represented correctly across all creatives
  • Analyzing and sharing relevant metrics and best practices from executed initiatives across team
  • Developing, testing and analyzing new tactics to increase conversion rates through CRO and sharing them within organization
  • Identifying problems and opportunities and responding accordingly, engaging cross functional teams where necessary.

Senior Associate- Social Media Ads

Accenture, Business Integrity
03.2020 - 02.2022
  • Optimization of social media presence and exceeding engagement
  • Tracked data on engagement rates and exposure reported social media insights to leadership team, and executed changes to improve engagement
  • Prepared weekly reports for clients, presenting data visualizations and key analytics from campaigns
  • Worked closely with QA teams and assessed marketing success utilizing KPIs, redefining campaign format when targets were not hit
  • Worked with software integration team to develop separate portal to communicate with advertisers.

Platform Experience Associate- Social Media Ads

Accenture, Blue Phoenix
07.2019 - 03.2020
  • Bifurcated social media ads as per different ad category and flagged if any ad disentitle as per given social media guide lines by keeping exceptional quality
  • Reported and moderated ad content abiding by team lead to ensure all engagement with brand was appropriate and ads comply with community guild lines
  • Monitored, moderated and executed different policies with QAs and leadership team for ease of advertisers understanding.

Senior Social Media Marketing Executive

Rent My Stay
07.2017 - 03.2019
  • Actively collaborated with sales, operations teams to achieve successful conversions of leads, follow ups and customer queries to achieve better customer experience and relationship
  • Created and managed social media campaigns to increase brand engagement through platforms like Facebook, Instagram, Twitter
  • Executed 4-5 daily organic posts on all channels and pages which greatly increased lead generation and enquiries over months
  • Communicated with house and property owners to partner with company
  • Onboarded new locations and properties like Pune and Hyderabad successfully
  • Collaborated with Royal Brothers (bike rental), Furlenco (furniture rental) for discount offers for customers.

Education

B.Tech - Electronics and Telecommunication

Biju Patnaik University of Technology (BPUT)
Bhubaneswar
2015

Skills

SKILL SET:

  • Good knowledge of sales process and operations and better customer success and relationships with brand
  • Have knowledge of marketing process
  • Ad reviewing policy analysis and management
  • Social media ad campaigns and engagements, performance analysis, organic and paid campaigns
  • Social media platforms-
  • Facebook, Instagram, Twitter, TikTok, Google Listings, Sprout-social, Hootsuite, Canva
  • Knowledge of SQL, MS PowerPoint, MS Excel, MS Word,

PERSONAL SKILLS:

  • Written and Verbal Communication
  • Effective leadership qualities
  • Analytical and Critical Thinking
  • Dedication to work and keen learner

Certification

  • Digital Marketing Specialist consists of 11 courses- LinkedIn
  • Social Media Marketing- Fundamental, Strategy and Optimization- LinkedIn
  • Fundamentals of Digital Marketing- from Google Digital Garage

Additional Information

AWARDS & EXTRA ACTIVITIES:

  • Black Horse Award for 100% Quality- Accenture.
  • Award for quarterly performance and ideation- Accenture.
  • Best Employee and performance Award- RentMyStay.
  • KVS Gold Medalist and National Record Holder in Swimming. (2004-2011)

Timeline

Site Merchandiser Executive

Amazon
09.2022 - 07.2023

Senior Associate- Social Media Ads

Accenture, Business Integrity
03.2020 - 02.2022

Platform Experience Associate- Social Media Ads

Accenture, Blue Phoenix
07.2019 - 03.2020

Senior Social Media Marketing Executive

Rent My Stay
07.2017 - 03.2019

B.Tech - Electronics and Telecommunication

Biju Patnaik University of Technology (BPUT)

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PATHIKRIT MITRA