PATTAN MEHRAJKHAN
Hyderabad,TG
Summary
Experienced professional with 7 years of diverse experience in business development, key account management, data analytics, merchandising, team management, and coaching within the FMCG industry. Eager to take on a challenging sales role to leverage expertise for delivering impactful results that align with the strategic objectives of the organization.
Overview
9
9
years of professional experience
Work History
Senior Sales Officer
Mars International India Pvt Ltd
11.2023 - Current
- Transfer to New stint for West Hyderabad for confectionary with two 15 Salesmen and business size of 45-50 L (soon to add kellogg's portfolio)
- Previously Managed South Hyderabad territory with 11 salesmen and 2000 retail outlets
- Achieved monthly turnover of ₹65 lakhs by implementing effective sales strategies
- Launched Galaxy Flutes and Jewels NPD, attaining 40% market coverage in 3 weeks
- Conducted regular training sessions to improve team performance and adherence to Key Result Areas (KRAs)
- Developed and maintained strong relationships with distributors, ensuring a consistent supply chain and efficient operations
- Achieved consistently high annual sales targets by diligently monitoring progress and adjusting strategies as needed
- Optimized territory management practices to maximize efficiency in reaching potential clients within designated areas
- Analyzed sales data and kept up to date with market trends.
Sales Officer
Zydus Wellness Products Limited
07.2022 - 10.2023
- Handled one distribution point with an 8 DSR team in South Hyderabad, increasing sales by 12% over the previous year
- Maintained active sales contacts with assigned accounts, fostering open communication and capturing consistent revenue
- Closed infrastructure gaps for effective sales coverage and customer acquisition
- Ensured category availability and visibility according to the implementation plan, driving market engagement
- Coordinated across functions to reduce bottlenecks and lead time in the supply chain
Distribution Sales Executive
Perfetti Van Melle India Pvt. Ltd
10.2020 - 06.2022
- Delivered on DB value and growth targets month over month, achieving brand-wise targets with an average monthly revenue of ₹45 lakhs
- Managed a salesforce of 10 people and 5 distributor partners, achieving 53% growth over LY'20 in 2021 and 35% growth over LY'21 in June YTD 2022
- Recognized as national best performer three times during tenure for exceptional sales performance
- Ensured quality market coverage through effective use of salesforce and distribution network
- Escalated and resolved customer issues promptly, maintaining high levels of customer satisfaction
Sales Team Leader / Business Development Officer
Hindustan Coca-cola Beverages Pvt. Ltd
05.2018 - 09.2020
- Identified new business opportunities, including new market growth areas, trends, products, and services
- Enhanced team potential through regular guidance and sharing of success stories, improving overall productivity
- Successfully converted multiple outlets from competitors to Coca-Cola products
- Launched two energy drinks and two CSP flavors in the market, maintaining a constant share through effective numeric distribution tracking
- Coordinated and oversaw new product launches, successfully increasing market share for Monster Energy drink from 3% to 14% in 7 months
- Collaborated across functions for planning events and brand promotions, enhancing market presence
- Identified top-performing MGRs and recognized their achievements regularly
- Conducted reviews and coaching sessions for MGRs during and after market working
Intern - Project Trainee
Kemin Industries Pvt. Ltd
06.2017 - 07.2018
- Conducted a customer satisfaction survey for the Ruminant department, covering 5 states and 24 cities
- Implemented survey recommendations, including changes in product packaging, regaining lost market share
Education
MBA - Sales & Marketing
Balaji Institute of Telecom & Management
04.2018
Skills
- Supply chain coordination
- Roadmap development
- Team leadership
- Strategic partnerships
- Market expansion strategies
- Business turnaround
- Sales expansion management
- Team management
- Organizational change management
- Team leadership
- Trainings
- Team
- CRM proficiency
- Performance Leadership
- Tracking Trade
- People Management
- Data-driven decision making
Accomplishments
- Highest 2 time NPD drive achiever in Mars International
- Employee of the Month, Perfetti Van Melle, 3 times (2021-2022)
- Train the Trainer mentor on road safety in HCCB (2020)
- Successfully launched Monster energy drink in Mumbai, increasing market share to 17% within 6 months.
- Created a highly effective new program that significantly improved operations in Mumbai, which was later adopted nationwide.
Languages
English
Hindi
Telugu
Urdu
Awards
- Highest NPD growth Achiever in Mars International(Galaxy Flutes )
- Employee of the Month, 3 Times at Perfetti Van Melle (highest growth )
- Train the Trainer mentor on road safety, HCCB, 2020
- Successfully launched Monster energy drink, Mumbai, 17%, 6 months( NPD)
Personal Information
Timeline
Senior Sales Officer
Mars International India Pvt Ltd
11.2023 - Current
Sales Officer
Zydus Wellness Products Limited
07.2022 - 10.2023
Distribution Sales Executive
Perfetti Van Melle India Pvt. Ltd
10.2020 - 06.2022
Sales Team Leader / Business Development Officer
Hindustan Coca-cola Beverages Pvt. Ltd
05.2018 - 09.2020
Intern - Project Trainee
Kemin Industries Pvt. Ltd
06.2017 - 07.2018
MBA - Sales & Marketing
Balaji Institute of Telecom & Management